Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

Chinese Brands Gain Traction in Europe with Ebikes and AR Glasses

In 2025, Chinese brand globalization is showing a diversified trend. AR glasses company Rokid is emerging with technological innovation and a global layout. Mother and baby brands HelloBaby and Momcozy are winning overseas markets through product innovation and brand building. E-bike manufacturer Speedrid Innovation focuses on niche markets, breaking through in Europe with its high-end product TARRAN. These companies are collectively writing a new chapter in Chinese brand globalization, showcasing innovation and market adaptability in a competitive international landscape.

01/28/2026 Logistics Industry Insights
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Ecommerce Brands Expand Reach with Tiktok Ads in US and Europe

Ecommerce Brands Expand Reach with Tiktok Ads in US and Europe

This article provides an in-depth analysis of the strategies for independent e-commerce websites leveraging TikTok short video ads in the European and American markets. It emphasizes the importance of precise user targeting, localized content creation, and diverse advertising formats. Through case study analysis, it summarizes successful experiences and proposes strategies to address challenges, providing practical guidance for businesses to achieve performance growth in the European and American markets. The article aims to help businesses understand how to effectively utilize TikTok for e-commerce success in these regions.

02/05/2026 Logistics Industry Insights
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CES 2026 Brandtech Connect Aids Chinese Brands in Global Retail Expansion

CES 2026 Brandtech Connect Aids Chinese Brands in Global Retail Expansion

BrandTech Connect@CES 2026 focuses on channel strategies for Chinese brands going global. It brings together North American retail and platform experts, offering practical strategies to help build overseas channel systems. Attendees will gain insights into navigating the North American market, establishing effective distribution networks, and leveraging various platforms to reach target consumers. The event provides a valuable opportunity for Chinese brands to learn from industry leaders and develop a robust international presence.

02/05/2026 Logistics Industry Insights
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Intesa Sanpaolo Spas SWIFT Code BCITITM1539 for Global Transfers

Intesa Sanpaolo Spas SWIFT Code BCITITM1539 for Global Transfers

This article discusses the SWIFT/BIC code BCITITM1539 of the Italian bank INTESA SANPAOLO SPA, highlighting its significance in international remittances. By ensuring the correct code and bank address are used, users can effectively enhance the accuracy and security of their fund transfers. Additionally, clients are advised to verify the validity of the SWIFT code to facilitate smooth cross-border transactions.

08/15/2025 International Settlement
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Lampedusa Airport Expands Access to Mediterranean Travel

Lampedusa Airport Expands Access to Mediterranean Travel

Lampedusa Airport (LMP/LICD) serves as the gateway to the Italian island of Lampedusa. This article provides practical information including the airport code, location, facilities, airline routes, and services. It also recommends tourist highlights on the island, helping you easily plan your island getaway. Discover the beauty and charm of Lampedusa with this helpful guide to navigating its airport and planning your trip.

01/22/2026 Airport Codes
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Guide Shipping Toys to Italy for Ecommerce Sellers

Guide Shipping Toys to Italy for Ecommerce Sellers

This article offers a comprehensive guide for independent website sellers on shipping toys to Italy. It covers aspects such as choosing the right cross-border e-commerce platform, matching toy types with suitable logistics channels, balancing price and delivery time, customs clearance considerations, packaging and insurance, and return processing. The aim is to help sellers efficiently and safely expand into the Italian market.

01/26/2026 Logistics
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Amazons Project Zero Cracks Down on Counterfeits

Amazons Project Zero Cracks Down on Counterfeits

Amazon Project Zero is a powerful tool for brands to combat counterfeiting and protect their rights. It grants brands greater autonomy, enabling them to quickly remove counterfeit products, safeguard their brand image, and boost sales. Brands should proactively prepare to join this program as soon as possible. It empowers brands to directly remove infringing listings, streamlining the process compared to traditional reporting methods and providing a more efficient way to protect intellectual property rights and customer trust.

12/31/2025 Logistics
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Amazon Sellers Gain Edge With Advanced PPC Ad Strategies

Amazon Sellers Gain Edge With Advanced PPC Ad Strategies

This article delves into advanced strategies for Amazon Sponsored Brands, comparing its advantages and disadvantages with Sponsored Products. It unveils the 'secrets' of Amazon's advertising attribution mechanism and analyzes the effectiveness of Sponsored Brands video ads. The article also discusses the selection of traffic landing pages, aiming to help sellers fully leverage Sponsored Brands and improve advertising efficiency. The goal is to optimize campaigns and achieve better ROI through a deeper understanding of Sponsored Brands advertising on Amazon.

12/30/2025 Logistics Industry Insights
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Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

This article explores how outdoor apparel brands can leverage Bing Ads search advertising to achieve precise marketing breakthroughs in European and American markets. By analyzing the characteristics of these markets and the advantages of Bing Ads, it proposes marketing strategies such as accurately targeting users, creating compelling ad content, and using data analysis to optimize ad performance. The importance of risk management is also emphasized. The focus is on using Bing Ads to effectively reach the target demographic and maximize ROI in the competitive European and American outdoor apparel market.

01/30/2026 Logistics Industry Insights
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