Amazon Sellers Optimize Ad Bidding to Boost Sales

Amazon Sellers Optimize Ad Bidding to Boost Sales

This article provides an in-depth analysis of Amazon advertising bidding strategies, emphasizing that bidding is not the sole determining factor; product, audience, and market must also be considered. It details the three main strategies: dynamic bidding (lower only, raise and lower) and fixed bidding. Based on different objectives and product stages, it offers recommendations for selecting the most suitable bidding strategy to help sellers maximize advertising effectiveness. It highlights the importance of a holistic approach to ad optimization beyond just the bid itself.

Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes Acquires Sellercloud for 11B to Boost Ecommerce Logistics

Descartes acquired Sellercloud for $110 million, addressing gaps in its e-commerce logistics capabilities. This acquisition provides more comprehensive inventory and order management solutions, strengthening Descartes' competitive position in the market. Sellercloud's platform complements Descartes' existing offerings, enabling businesses to streamline their e-commerce operations from order placement to delivery. The integration will likely result in enhanced efficiency and improved customer experience for Descartes' clients.

01/15/2026 Logistics
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Ever Feat Incident Exposes Extreme Weather Risks in Global Shipping

Ever Feat Incident Exposes Extreme Weather Risks in Global Shipping

The Evergreen container ship 'Ever Feat' experienced a stack collapse off the coast of Brazil due to severe weather, resulting in damage to 30-40 containers, some of which are suspended and at risk of falling into the water. This incident poses a potential threat to global shipping and ecological safety, significantly impacting delivery timelines for foreign trade companies.

08/06/2025 Logistics
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Guide to SWIFTBIC Codes for Transfers to Algerias Bank

Guide to SWIFTBIC Codes for Transfers to Algerias Bank

This article provides a detailed overview of the SWIFT/BIC code for BANK OF ALGERIA and its components, emphasizing the importance of using the correct code in international remittances. Additionally, it outlines the advantages of using Xe for transfers, including better exchange rates, transparent fees, and fast delivery services, which greatly enhance the cross-border remittance experience for users.

Wuzhong Expands Doortodoor Large Item Shipping Services

Wuzhong Expands Doortodoor Large Item Shipping Services

Door-to-door pickup service for oversized logistics in Wuzhong solves the problem of shipping large items for citizens and improves the quality of life. It provides convenient services such as online booking, professional evaluation, secure packaging, flexible payment, and door-to-door delivery. Choose a reliable logistics company to enjoy intelligent, refined, and environmentally friendly oversized logistics services.

01/05/2026 Logistics
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