Logistics Forum Study Reveals Key User Behavior Trends
This paper analyzes the behavior patterns and interests of a typical user, 'Honest Cat,' on the Jiyun Baodian forum, revealing the information needs and knowledge anxiety of ordinary freight forwarders. The study found that this user focuses on freight forwarding practices, industry knowledge, and specific port information, but engages infrequently. It is recommended that the platform pay more attention to such users, provide targeted content, and enhance user stickiness. This will help cater to their specific needs and encourage more active participation within the forum.
