Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

Chinese Firms Target South Koreas Ecommerce Market with Trademark Strategy

The 30th anniversary of diplomatic relations between China and South Korea and the entry into force of RCEP bring new opportunities for cross-border e-commerce. The Korean e-commerce market has huge potential. To seize the market opportunity, Chinese companies should attach importance to trademark registration, follow the "first-to-file" principle, and understand the Korean trademark registration process, characteristics, and required materials to avoid brand damage. Early registration is key to protecting your brand and establishing a strong presence in the Korean market.

01/05/2026 Customs Knowledge
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South Koreas Aviation Sector Soars on Triple Growth Drivers

South Koreas Aviation Sector Soars on Triple Growth Drivers

The Korean aviation market demonstrates strong vitality, fueled by the immense popularity of the Jeju-Seoul route and robust recovery of international routes. Korean Air Group dominates the domestic market, while low-cost carriers (LCCs) play a crucial role in international routes. Routes to Japan and Singapore are leading the international market recovery, while routes to China face challenges. The combination of traditional airlines and LCCs drives the continued development of the Korean aviation industry. The market is showing resilience despite ongoing global uncertainties and shifting travel patterns.

01/15/2026 Logistics Industry Insights
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South Korean Shipping Companies Tackle Challenges: The Competitive Path of Large Container Ships

South Korean Shipping Companies Tackle Challenges: The Competitive Path of Large Container Ships

As competition intensifies in the global shipping market, South Korean shipping companies urgently need to acquire ultra-large container ships to reduce costs and enhance their market competitiveness. However, liquidity issues and financing difficulties complicate this goal. Additionally, overcapacity in the industry and falling freight rates pose challenges to profitability. Regulatory authorities oppose the merger of two companies, citing potential negative impacts on the overall economy. In the future, businesses must find a breakthrough between new ship investments and market adaptation, with hopes for a recovery.

07/21/2025 Logistics
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Temu Expands into South Korea with Diversified Approach

Temu Expands into South Korea with Diversified Approach

Temu is actively preparing to directly enter the South Korean market, including hiring local employees and building a comprehensive logistics system. Temu may also accelerate the launch of third-party seller-operated stores to address potential tax policy changes and enhance market competitiveness. This move signifies a strategic upgrade for Temu in the South Korean market.

12/30/2025 Logistics Industry Insights
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Chinas Automotive Exports Why They Face Significant Obstacles from Japanese and Korean Shipping Companies

Chinas Automotive Exports Why They Face Significant Obstacles from Japanese and Korean Shipping Companies

China's automobile exports are facing transportation difficulties with Japanese and Korean shipping companies. The inability to secure suitable roll-on/roll-off ships has placed Chinese companies at a disadvantage in shipping costs, leading to a decrease in competitiveness. Various parties are adopting intermediary methods and CKD/SKD export strategies to cope with the issue, but the problems have not been fundamentally alleviated. It is expected that transportation conditions will gradually improve over the next few years.

07/28/2025 Logistics
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Gmarket Auction Report Surge in Crossborder Ecommerce Sales

Gmarket Auction Report Surge in Crossborder Ecommerce Sales

Gmarket & Auction, leading Korean e-commerce platforms, offer significant opportunities for cross-border sellers during their Big Sale events. Many sellers have shared experiences of achieving over a thousand orders per day. However, sellers should conduct thorough market research, select appropriate products, and focus on localized operations and marketing. The support from Shinsegae Group's local team further empowers Chinese sellers to tap into the Korean market.

01/07/2026 Logistics Industry Insights
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Guide to Secure SWIFT Transfers in South Korea

Guide to Secure SWIFT Transfers in South Korea

This article delves into the significance of Korean SWIFT/BIC codes, outlining methods for finding them, their structural components, and their distinction from IBANs. It provides practical tips for verifying codes and minimizing remittance fees. The aim is to assist readers in conducting secure and efficient cross-border money transfers to and from South Korea. Understanding these codes is crucial for ensuring accurate and cost-effective international transactions involving Korean banks.

09/03/2025 International Settlement
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Six Key Tools for Sellers to Succeed on Coupang

Six Key Tools for Sellers to Succeed on Coupang

This article highlights six essential efficiency tools for Coupang operations. These tools cover shipping cost calculation, precise pricing, image translation, product selection analysis, Korean translation, and white background image creation. They are designed to help sellers improve operational efficiency and succeed in the Korean e-commerce market. By leveraging these tools, sellers can streamline their workflows, optimize pricing strategies, and enhance product presentation, ultimately boosting sales and maximizing profitability on the Coupang platform.

01/05/2026 Logistics Encyclopedia
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South Koreas Ecommerce Booms in Pet Auto Accessories

South Koreas Ecommerce Booms in Pet Auto Accessories

The Korean e-commerce market holds significant potential, particularly driven by the 'single economy' and 'garage economy'. Pet supplies and automotive products are in high demand. To succeed, Chinese sellers need a deep understanding of the Korean market, focusing on precise product selection and offering high-quality, cost-effective items. Thorough market research and a tailored approach are crucial for successful market penetration and capturing a share of this growing e-commerce landscape.

01/16/2026 Logistics Industry Insights
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