Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

Amazon Sellers Gain Edge with Advanced PPC Keyword Tactics

This article provides an in-depth analysis of keyword selection strategies and algorithm mechanisms for Amazon PPC advertising. It emphasizes the importance of patient PPC campaign management, the synergy with organic search rankings, and the supplementary role of PPC. The article highlights three key dimensions of ad ranking rules: new ad weight, the limitations of bidding, and the central role of performance. Combining automatic and manual keyword selection strategies, it recommends using long-tail keywords and relevance principles to improve ad precision and conversion rates. This approach aims to optimize PPC campaigns for better results.

01/05/2026 Logistics Encyclopedia
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Shopify Affiliate Marketing Boosts Ecommerce Sales

Shopify Affiliate Marketing Boosts Ecommerce Sales

This article delves into the value and implementation strategies of Shopify affiliate marketing. It explains the definition and advantages of affiliate marketing, as well as the specific steps to create and promote an affiliate program on Shopify. By selecting suitable products, setting attractive commission rates, leveraging affiliate marketing apps, and recruiting appropriate affiliate partners, Shopify merchants can expand their market at low cost and high efficiency, achieving business growth. The article provides a practical guide for Shopify store owners looking to utilize affiliate marketing to boost sales and brand awareness.

01/05/2026 Logistics Encyclopedia
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Tiktok Trends Drive Amazon Bestseller Discoveries

Tiktok Trends Drive Amazon Bestseller Discoveries

This paper delves into leveraging short video platforms like TikTok for Amazon product selection. By analyzing the advantages, core steps, and successful cases of short video platforms, it reveals the underlying logic and operational methods of short video product selection strategies. The aim is to help cross-border e-commerce sellers more effectively discover potential bestsellers and increase store traffic and profits. It provides practical insights into using short-form video content to identify trending products and understand consumer preferences, ultimately leading to improved product sourcing and marketing decisions.

01/05/2026 Logistics Industry Insights
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Wcos Ecommerce Framework to Transform Global Trade

Wcos Ecommerce Framework to Transform Global Trade

The World Customs Organization (WCO) Working Group on E-Commerce (WGEC) has finalized a comprehensive e-commerce package, deepening the framework of cross-border e-commerce standards. This package covers key areas such as terminology definitions, technical specifications, and tax administration. It aims to promote the standardization and facilitation of global cross-border e-commerce, providing safeguards for trade growth and consumer rights. The initiative seeks to streamline processes and enhance efficiency in the rapidly evolving landscape of international online trade, fostering a more predictable and secure environment for businesses and consumers alike.

01/05/2026 Customs Knowledge
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WCO Boosts Global Trade with Enhanced Facilitation Measures

WCO Boosts Global Trade with Enhanced Facilitation Measures

The 8th meeting of the World Customs Organization (WCO) Working Group on Trade Facilitation Agreement (TFA) was held in Brussels, focusing on the implementation of the TFA and international cooperation. The meeting highlighted the WCO's crucial role in TFA implementation, discussed topics such as the establishment of National Trade Facilitation Committees and Coordinated Border Management, and promoted the TFA Implementation Guide. The meeting also elected the new chair and vice-chair, and looked forward to future work. The emphasis was on practical steps and collaborative efforts to streamline trade processes globally.

01/05/2026 Customs Knowledge
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Airlines Pursue IATA Green Certification for Sustainability

Airlines Pursue IATA Green Certification for Sustainability

This article provides an in-depth analysis of the IATA Integrated Sustainable Program (ISP) certification, which aims to help the aviation industry achieve sustainable development. It details core components such as IEnvA environmental assessment, sustainable procurement, social responsibility, and sustainable monitoring and performance certification. The article further explains the value and significance of ISP certification for airlines, airports, ground service providers, and other stakeholders. It provides a clear guide for the aviation industry's sustainable development efforts, highlighting key areas for improvement and offering a framework for achieving environmental and social responsibility goals.

01/08/2026 Logistics Industry Insights
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IATA Council Addresses Global Aviation Law Challenges

IATA Council Addresses Global Aviation Law Challenges

The IATA Legal Advisory Council (LAC) serves as a think tank for global aviation legal affairs, providing legal advice to IATA and its member airlines. It promotes the development of international aviation law and supports industry-wide services and standards. This article details the LAC's responsibilities, membership composition, working group structure, knowledge-sharing activities, and the legal documents it provides. It highlights the LAC's significant role in the global aviation law field, offering crucial support and guidance to the aviation industry on complex legal matters and contributing to the harmonization of international aviation regulations.

01/08/2026 Logistics Industry Insights
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Supply Chain Data Silos Hinder Efficient Decisionmaking

Supply Chain Data Silos Hinder Efficient Decisionmaking

Supply chain data is massive, but effective integration and utilization remain challenging. Industry leaders at Manifest 2025 emphasized breaking down information silos and advocated for embracing data integration platforms to improve data quality. They also highlighted the importance of dismantling organizational barriers, investing in data analytics talent, flexibly navigating standardization debates, and embracing AI and machine learning. A data-driven supply chain is crucial for future competitiveness. Overcoming these hurdles will unlock significant value and enable more informed and agile decision-making across the entire supply chain network.

01/08/2026 Logistics Industry Insights
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Kraft Heinz Adopts AI to Modernize Supply Chain

Kraft Heinz Adopts AI to Modernize Supply Chain

Kraft Heinz is reshaping its supply chain with AI, machine learning, and control tower technology, aiming for end-to-end visibility and efficiency from farm to table. The "Beacon" control tower provides real-time insights, while AI engines optimize production and raw material quality. "PlantChat" empowers employees' decision-making. Kraft Heinz is transitioning from reactive responses to proactive prediction and optimization, setting a benchmark for digital transformation in the food industry. This initiative demonstrates how AI can revolutionize food production and supply chain management for improved efficiency and quality control.

01/08/2026 Logistics Industry Insights
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