Tiktok Influencer Marketing Guide for Brand Growth

Tiktok Influencer Marketing Guide for Brand Growth

This paper delves into the strategies and practices of influencer marketing on TikTok. Starting with the rise of TikTok, its user demographics, and content characteristics, it elaborates on the importance and uniqueness of influencer marketing on the platform. The paper provides practical advice on finding suitable influencers, developing marketing strategies, and evaluating campaign effectiveness. It aims to help brands better leverage the TikTok platform to achieve their marketing objectives and connect with target audiences through engaging short-form video content. This includes optimizing content for the platform's algorithm and utilizing relevant hashtags.

12/29/2025 Logistics Industry Insights
Read More
Amazon Bans Unsafe Chargers Expands Seller Logistics

Amazon Bans Unsafe Chargers Expands Seller Logistics

Amazon removed non-compliant chargers, emphasizing product safety. They launched a new logistics service, AWD, to help sellers reduce costs and improve efficiency. Amazon is also adjusting its logistics layout to optimize resource allocation. Cross-border e-commerce is steadily developing, with the Small and Light program and B2B pricing automation providing more opportunities for sellers. Sellers need to pay attention to policy changes and adjust their business strategies accordingly. This includes staying informed about product safety regulations and leveraging new logistics solutions for cost-effective operations in the global marketplace.

12/31/2025 Logistics
Read More
Amazon Adopts Dynamic Pricing to Boost Profit Margins

Amazon Adopts Dynamic Pricing to Boost Profit Margins

How can Amazon sellers develop a pricing strategy that maximizes profits? This article analyzes the limitations of traditional pricing models, drawing inspiration from the pricing strategies of luxury goods and Nongfu Spring. It identifies common pitfalls in Amazon seller pricing and proposes key elements for developing a reasonable pricing strategy. The importance of dynamic pricing and data-driven decision-making is emphasized, aiming to help sellers break free from price wars and achieve sustainable growth. The article provides insights into avoiding common mistakes and creating a pricing model that reflects product value and market demand.

01/16/2026 Logistics Industry Insights
Read More
Air Canada Cargo Expands Fleet Amid Ecommerce Cold Chain Demand

Air Canada Cargo Expands Fleet Amid Ecommerce Cold Chain Demand

Air Canada is actively transforming its cargo operations as a key driver for recovery and long-term growth. This strategy involves expanding its freighter fleet, investing in cold chain logistics infrastructure, and developing e-commerce delivery services. These initiatives aim to address the impact of the pandemic, capitalize on opportunities in the air cargo market, and establish a solid foundation for the company's future development. The focus on these areas reflects Air Canada's commitment to adapting to evolving market demands and leveraging the growing importance of air freight.

01/19/2026 Logistics
Read More
Brazils Aviation Industry Criticizes Santos Dumont Airport Restrictions

Brazils Aviation Industry Criticizes Santos Dumont Airport Restrictions

IATA expresses concern over Brazil's decision to restrict routes at Santos Dumont Airport, arguing it limits consumer choice, harms the aviation value chain, violates international rules, and reduces Brazil's market attractiveness. IATA urges the Brazilian government to reconsider the decision and suggests alternative solutions. These include strengthening Galeão Airport's infrastructure, improving transportation connections, and developing differentiated positioning for both airports to promote balanced development in Rio de Janeiro. The association believes these measures would be more effective in achieving the government's objectives without negatively impacting the aviation industry.

01/19/2026 Logistics Industry Insights
Read More
Ivory Coast Launches Transparent Customs System to Boost Trade

Ivory Coast Launches Transparent Customs System to Boost Trade

With support from the EU-WCO and the German Alliance for Trade Facilitation, Côte d'Ivoire is actively developing a national Advance Ruling System. This initiative aims to enhance trade transparency and predictability, reduce trade disputes, attract foreign investment, and improve customs efficiency. The system is expected to revitalize Côte d'Ivoire's trade development and serve as a model for other African nations. It will provide traders with binding rulings on tariff classification, origin, and other customs-related matters before import or export, fostering a more predictable and reliable trading environment.

01/22/2026 Customs Knowledge
Read More
elebi Aviation Boosts Ground Handling with Iatacertified Training

elebi Aviation Boosts Ground Handling with Iatacertified Training

Çelebi Aviation has received IATA TVP certification until 2026, providing professional aviation training to support the global aviation industry in cultivating talent and ensuring safe and efficient operations. Their comprehensive programs cover various aspects of aviation, including ground handling and safety procedures. This certification underscores Çelebi's commitment to high-quality training standards and its contribution to developing a skilled workforce for the aviation sector. They aim to empower individuals with the knowledge and skills necessary to excel in their roles and contribute to the overall success of the industry.

01/22/2026 Airlines
Read More
Sierra Leone Adopts Competencybased HR System for Revenue Authority

Sierra Leone Adopts Competencybased HR System for Revenue Authority

With WCO assistance, the Sierra Leone National Revenue Authority implemented HR reforms based on a competency model. This initiative aims to optimize recruitment, training, and performance management processes. By focusing on clearly defined competencies, the reform seeks to enhance organizational effectiveness and improve the overall performance of the revenue authority. The competency model serves as a framework for developing and evaluating employees, ensuring that they possess the necessary skills and knowledge to effectively perform their duties. Ultimately, this leads to improved revenue collection and a more efficient tax system.

01/20/2026 Customs Knowledge
Read More
Global Aviation Body IATA Elevates Flight Instructor Standards

Global Aviation Body IATA Elevates Flight Instructor Standards

IATA's CBTA Flight Instructor Training program aims to equip flight standards setters with competency-based training approaches, enhancing their ability to train and assess flight instructors. The course covers core topics such as CBTA fundamentals, instructor competencies, and Threat and Error Management. Through scenario simulations and practical exercises, participants will master assessment techniques and facilitation methods. This ultimately fosters more resilient pilots and improves overall flight safety levels. The training focuses on practical application and aims to cultivate instructors capable of developing pilots who can effectively manage real-world challenges.

01/20/2026 Logistics Encyclopedia
Read More
WCO Backs Cambodias Trade Reforms to Spur Economic Growth

WCO Backs Cambodias Trade Reforms to Spur Economic Growth

At the invitation of the General Department of Customs and Excise of Cambodia (GDCE), the World Customs Organization (WCO) analyzed challenges in implementing the WTO's Trade Facilitation Agreement (TFA) and assisted in developing a five-year strategic plan. Through in-depth discussions with government and the private sector, the WCO provided guidance for Cambodian customs reform and modernization. The aim is to enhance Cambodia's competitiveness in global trade, promoting economic growth and sustainable development. The cooperation focuses on streamlining procedures and improving efficiency within the Cambodian customs system.

01/26/2026 Customs Knowledge
Read More