Fundamentals of International Freight Forwarding and Sales Guidelines

Fundamentals of International Freight Forwarding and Sales Guidelines

This article explores the foundational sales knowledge and principles in the international freight forwarding industry, including the cost structure of air transport, commonly used terms, and sales techniques. It emphasizes the importance of independent learning, facing challenges bravely, maintaining integrity, and courageously taking responsibility for enhancing sales abilities. These knowledge and skills are crucial for the success of every freight forwarding professional.

07/16/2025 Logistics Encyclopedia
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7 Strategies to Improve Facebook Ad Conversions

7 Strategies to Improve Facebook Ad Conversions

Struggling with low conversion rates on Facebook Ads? This article provides seven key optimization strategies to help you boost ad performance and achieve significant conversion improvements. These strategies include precise targeting, creative optimization, presentation optimization, compelling calls-to-action, A/B testing, relevance score improvement, and continuous learning. By implementing these tactics, you can enhance your Facebook ad campaigns and drive better results.

01/06/2026 Logistics Encyclopedia
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APICS CSCP Certification Boosts Supply Chain Expertise

APICS CSCP Certification Boosts Supply Chain Expertise

APICS CPIM/CSCP certifications are prestigious in supply chain management. CPIM focuses on internal production and inventory management, while CSCP emphasizes global optimization. Holding both certifications demonstrates expertise in both internal operations and a global perspective, enhancing career competitiveness. Preparing for these certifications is a systematic learning process. With high industry recognition, these certifications significantly contribute to career advancement in supply chain management.

01/15/2026 Logistics Industry Insights
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Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreensai Hubtek Use AI to Transform Freight Pricing

Greenscreens.ai partners with Hubtek to leverage machine learning for a neutral platform, offering predictive pricing intelligence and revenue optimization to address logistics challenges and improve industry efficiency. This collaboration aims to drive the logistics industry towards intelligent, data-driven operations through more accurate pricing forecasts, optimized revenue management, and streamlined processes. Ultimately, it seeks to build a smarter and more efficient logistics ecosystem.

01/21/2026 Logistics
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Mechanical Engineering Drives Steady Growth in Global Trade

Mechanical Engineering Drives Steady Growth in Global Trade

Mechanical foreign trade, characterized by its stability, stands out in the foreign trade industry. It doesn't chase quick profits but achieves steady growth and long-term development by focusing on products, building long-term customer relationships, and continuous learning. For foreign traders tired of chasing trends and competing for bestsellers, mechanical foreign trade offers a more reliable and sustainable path.

01/23/2026 Logistics Industry Insights
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Dynamic Pricing Transforms Freight Industry Amid Rate Challenges

Dynamic Pricing Transforms Freight Industry Amid Rate Challenges

Static freight rates fail in volatile markets, leading to high rejection rates and increased costs. Convoy's dynamic pricing solution leverages machine learning, automation, and an open marketplace to enable transparent, competitive pricing and reliable capacity. This approach effectively saves time, reduces costs, and provides shippers with assurance across various scenarios. Embracing dynamic pricing is crucial for navigating the challenges of the freight market.

01/20/2026 Logistics Industry Insights
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Bird Academy Named Iatas Top Aviation Training Partner After 20 Years

Bird Academy Named Iatas Top Aviation Training Partner After 20 Years

As the education arm of Bird Group, Bird Academy leverages 20 years of industry experience to serve as a regional aviation learning center. The Academy offers high-quality training programs in aviation, travel, hospitality, and retail, collaborating closely with IATA and earning numerous accolades. Committed to cultivating highly qualified aviation professionals, the Academy contributes to the prosperous development of the global aviation industry.

01/20/2026 Airlines
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FOB Business Forum Marks 20 Years Empowering Trade Professionals

FOB Business Forum Marks 20 Years Empowering Trade Professionals

FOB Business Forum is an online platform designed for global trade practitioners, offering information sharing, experience exchange, resource matching, and training. It's not just a learning platform but also a social platform, helping foreign trade professionals improve their skills, expand their network, and promote global trade development. It facilitates collaboration and provides valuable resources for navigating the complexities of international commerce.

01/29/2026 Customs Knowledge
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AI Tool Cuts Landing Page Time Improves Ad Conversions

AI Tool Cuts Landing Page Time Improves Ad Conversions

Tired of spending hours creating landing pages? This AI website builder can generate professional-grade landing pages in just 20 seconds, significantly improving efficiency. Proven with real-world case studies to boost lead conversion. Skip tedious template learning and launch your page the same day with instructor guidance and a constantly updated knowledge base. Perfect for optimizing your Google Ads campaigns.

02/03/2026 Logistics Industry Insights
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AI Adoption Challenges Balancing Tech Investment and Workforce Needs

AI Adoption Challenges Balancing Tech Investment and Workforce Needs

A CompTIA report highlights the cost, security, and talent challenges associated with AI adoption. It emphasizes the critical importance of skills building, positioning Learning & Development (L&D) and Human Resources (HR) as vital components for successful AI integration. The report underscores the need to strategically balance the implementation of AI technologies with ongoing talent development initiatives to ensure a smooth and effective transition.

02/04/2026 Logistics Industry Insights
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