Google Ads Introduces Guide to Broad Match and Smart Bidding

Google Ads Introduces Guide to Broad Match and Smart Bidding

This article provides an in-depth analysis of the pros and cons of Google Ads broad match and smart bidding strategies, offering a practical guide for novice advertisers to avoid common pitfalls. It details the principles behind these strategies, common traps, and correct usage methods. The article emphasizes the importance of data accumulation, negative keyword management, and brand term exclusion. It also explores the evolving role of optimizers in the age of automated advertising, highlighting the need for strategic oversight and continuous refinement of campaign settings to maximize performance and ROI.

01/26/2026 Logistics Industry Insights
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Tongtu ERP Enhances Amazon Vendor Central Efficiency

Tongtu ERP Enhances Amazon Vendor Central Efficiency

TongTool ERP now fully supports Amazon Vendor Central (VC) account management, providing efficient solutions for Purchase Order (PO) and Direct Fulfillment (DF) orders. It streamlines account authorization, optimizes order confirmation processes, supports online shipment, and enables automated rule settings. This helps VC sellers improve operational efficiency, reduce costs, and achieve synchronized management of VC and Seller Central (SC) accounts, allowing for comprehensive control of business data. The features aim to empower VC sellers to manage their orders effectively and gain better visibility into their overall Amazon business performance.

02/02/2026 Logistics
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IATA Simplifies Bank Form Requirements for Accreditation

IATA Simplifies Bank Form Requirements for Accreditation

This article provides a detailed explanation of the requirements for submitting the bank beneficiary form and bank statements for IATA accreditation. It covers the target audience, document language, and specific information required. Submitting accurate and clear banking information is crucial for successful IATA accreditation. Following the guidance in this article can accelerate the application process.

01/27/2026 Document Interpretation
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Common HS Declaration Errors and How to Avoid Them for Efficient Trade Compliance

Common HS Declaration Errors and How to Avoid Them for Efficient Trade Compliance

This article analyzes five common errors in the HS declaration process, including incomplete declaration elements, ambiguous descriptions of function and use, and non-standard language. These errors can lead to rejection of declarations and may affect the entire customs clearance process. Through clear example analysis, this article aims to help practitioners improve the accuracy and professionalism of their declarations.

07/28/2025 Customs Knowledge
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Chinese Brands Face Localization Hurdles on Shopee in Southeast Asia

Chinese Brands Face Localization Hurdles on Shopee in Southeast Asia

To succeed in Southeast Asia, Chinese brands should leverage e-commerce platforms like Shopee to capture the online market. Localization is crucial, involving product adjustments, language adaptation, and cultural integration. Exploring suitable content marketing strategies is also essential for achieving brand awareness and sales synergy. Mastering these elements will pave the way for success in the Southeast Asian market.

12/29/2025 Logistics Industry Insights
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Norway Streamlines Freight Market with Expedited IATA Certification

Norway Streamlines Freight Market with Expedited IATA Certification

This article provides an in-depth analysis of IATA accreditation requirements for freight forwarders in Norway. It covers accreditation types, mandatory/optional requirements, the application process, differences between branch offices and headquarters, guidelines for new applications and changes, language requirements, and key document analysis. This guide helps you achieve efficient compliance and seize opportunities in the Norwegian freight market.

01/26/2026 Logistics Encyclopedia
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Strategies to Manage Bill of Lading Disputes for Shippers Carriers

Strategies to Manage Bill of Lading Disputes for Shippers Carriers

This article provides an in-depth analysis of legal rules and practical risks associated with bills of lading (B/L). It clarifies the carrier's statutory obligations in issuing B/Ls and explains their legal effect as the basis for rights and obligations. The article outlines the liability boundaries for delivery/discharge without a B/L, analyzes the handling principles for practical scenarios such as lost B/Ls and demurrage liabilities. Furthermore, it offers risk prevention suggestions, including charter party clause settings and the use of letters of indemnity, aiming to help companies effectively avoid B/L dispute risks.

01/23/2026 Document Interpretation
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Harmonized System Crucial for Global Trade Efficiency

Harmonized System Crucial for Global Trade Efficiency

The Harmonized System (HS) is a crucial tool in international trade that enhances trade efficiency through standardized product classification. Developed by the World Customs Organization, it encompasses over 5,000 product categories, providing a framework for standardized data analysis and customs management. The HS ensures a universal language for global trade, effectively supporting the standardization of customs procedures and trade statistics across countries.

08/07/2025 Customs Knowledge
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Baidus ERNIE Bot Challenges Openais GPT35 in AI Race

Baidus ERNIE Bot Challenges Openais GPT35 in AI Race

This paper compares ERNIE Bot and ChatGPT 3.5 across multiple tasks, covering areas like language understanding, logical reasoning, mathematical calculation, and text creation. The results indicate that ChatGPT 3.5 generally outperforms ERNIE Bot. However, ERNIE Bot demonstrates potential in understanding Chinese context and traditional culture. Domestic AI needs continuous improvement to achieve greater breakthroughs in the field of artificial intelligence.

01/06/2026 Logistics Industry Insights
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