Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Huakai Yibai Offers Halfprice Equity to Lure Crossborder Ecommerce Talent

Huakai Yibai Offers Halfprice Equity to Lure Crossborder Ecommerce Talent

Huakai Yibai launched a plan allowing employees to purchase shares at half price, aiming to incentivize core talent and solidify its position in cross-border e-commerce. This analysis delves into the plan's details, potential impact, and precautions for cross-border e-commerce companies implementing equity incentives. It discusses the double-edged sword effect of equity incentives as a management tool and offers relevant recommendations. The article explores how this strategy can attract and retain key personnel in the competitive e-commerce landscape, while also highlighting potential risks and challenges.

01/16/2026 Logistics Industry Insights
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Ecommerce Sellers Face Halloween IP Challenges

Ecommerce Sellers Face Halloween IP Challenges

This article provides an in-depth analysis of the infringement risks associated with five popular Halloween product categories for cross-border e-commerce sellers: pumpkin decorations, scary masks, candle lights, witch hats, and skull decorations. It offers detailed advice on how to avoid these risks. The article also reminds sellers to be aware of copyright issues related to movies, animations, and character images. Furthermore, it emphasizes the importance of conducting infringement checks. By adhering to these guidelines, sellers can ensure compliance, capitalize on peak season opportunities, and operate their businesses legally and ethically.

01/16/2026 Logistics Industry Insights
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HS Codes Boost Sustainability in Global Textile Trade

HS Codes Boost Sustainability in Global Textile Trade

A World Customs Organization seminar explored the role of HS codes in fostering sustainable development within the textile industry. Key issues highlighted included the identification of environmentally friendly textiles, value chain transparency, and the standardization of the circular economy. The seminar aimed to promote the adaptation of HS codes to environmental needs and contribute to the construction of a green textile trade system. Discussions focused on how updated HS classifications can better track and incentivize sustainable practices throughout the textile supply chain, ultimately supporting a more environmentally responsible industry.

01/16/2026 HS Code Query
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HS Codes Boost Green Trade and Sustainability Efforts

HS Codes Boost Green Trade and Sustainability Efforts

This paper explores the role of the World Customs Organization and its Harmonized System (HS) in the global green trade transition. By analyzing the HS's potential in identifying environmentally friendly products, restricting trade in harmful products, and supporting the development of a circular economy, it elucidates how this international trade tool can be leveraged to promote sustainable material lifecycle management and contribute to the achievement of the United Nations Sustainable Development Goals. The paper highlights the importance of HS codes in fostering green trade practices and achieving sustainability objectives.

01/16/2026 Customs Knowledge
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Amazon Sellers Optimize FBA Returns to Cut Costs

Amazon Sellers Optimize FBA Returns to Cut Costs

This article analyzes Amazon FBA return fees and proposes strategies to optimize products, packaging, after-sales service, and return policies. The aim is to reduce return costs and improve operational efficiency. By addressing the root causes of returns and implementing proactive measures, sellers can minimize financial losses associated with FBA returns. This includes improving product descriptions, ensuring adequate packaging to prevent damage during transit, and providing excellent customer support to resolve issues before they escalate into returns. Ultimately, effective management of FBA returns contributes to a healthier bottom line.

01/16/2026 Logistics Encyclopedia
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Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

Amazon Sellers Adopt New FBA Strategies for Ecommerce Growth

FBA warehousing logistics is crucial for cross-border e-commerce. This article delves into the core value of FBA, including enhancing user experience, reducing operating costs, and building brand trust. It proposes optimization strategies such as precise inventory management, efficient sorting and packaging, and real-time logistics tracking. The importance of selecting the right FBA service provider is also emphasized, aiming to help businesses improve the efficiency of their cross-border e-commerce operations. By implementing these strategies, businesses can streamline their processes and gain a competitive edge.

01/16/2026 Warehousing
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Amazon Sellers Hit by Sales Drop Warehouse Delays Before Fall Promo

Amazon Sellers Hit by Sales Drop Warehouse Delays Before Fall Promo

With Amazon's autumn promotion approaching, cross-border e-commerce sellers face the dual challenges of declining sales and warehouse congestion. This article analyzes the reasons for the sales slump and overstocking issues, and proposes strategies such as optimizing inventory management, focusing on precise traffic, and refining cost control. It also introduces how E-Cang ERP can help sellers improve operational efficiency and reduce costs through intelligent advertising management and stock preparation risk avoidance, preparing them for the year-end promotion. This will help sellers navigate the challenges and maximize opportunities during the peak season.

01/16/2026 Warehousing
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USPS Unveils 10year Plan to Adapt to Market Shifts

USPS Unveils 10year Plan to Adapt to Market Shifts

The United States Postal Service (USPS) announced its Q2 financial results, showing a narrowed loss and significant growth in parcel delivery. Its ten-year 'Delivering for America' plan aims to achieve financial sustainability and provide excellent service by improving cash flow, transitioning to an electric vehicle fleet, and enhancing customer experience. While the plan is promising, execution is key. Whether USPS can overcome challenges and regain its former glory remains to be seen. The parcel business is a bright spot, but long-term success hinges on effective implementation of the reform efforts.

01/15/2026 Logistics
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TD Cowen Index Signals Freight Recovery Despite Weak Demand

TD Cowen Index Signals Freight Recovery Despite Weak Demand

The TD Cowen-AFS Freight Index Q1 report reveals overall soft freight market demand, but varying trends across transportation modes. Truckload spot market shows cautious optimism. Parcel shipping pricing strategies are effective, but discount competition is intense. LTL rates remain firm, but pricing discipline is loosening. The report emphasizes the need for carriers to be flexible and for shippers to optimize their supply chains. Despite the challenging environment, opportunities exist for those who can adapt and leverage data-driven insights to navigate the complexities of the current freight landscape.

01/15/2026 Logistics Industry Insights
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