Facebook Prioritizes Vertical Video for Ecommerce Growth

Facebook Prioritizes Vertical Video for Ecommerce Growth

Facebook has launched a full-screen vertical video player. E-commerce website owners need to optimize their video content creation, focusing on mobile-first experiences and adjusting marketing strategies based on data. Avoid blindly following trends and stay informed about Facebook policy changes to seize new traffic opportunities. Focus on creating engaging and impactful vertical videos tailored for the platform to maximize reach and conversions.

02/12/2026 Logistics Industry Insights
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Ozon Boosts Ad Growth with Datadriven Strategy

Ozon Boosts Ad Growth with Datadriven Strategy

This article details how to view and analyze promotion statistics on the OZON platform, including selecting promotion types, time periods, and grouping methods, as well as how to interpret key data metrics. Through in-depth data analysis, sellers can optimize their advertising strategies, improve click-through rates and conversion rates, and ultimately achieve a higher return on investment. The guide provides practical steps for understanding and utilizing OZON's data tools to enhance campaign performance and maximize profitability.

02/12/2026 Logistics Encyclopedia
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Datadriven SEO Key Metrics for Growth Identified

Datadriven SEO Key Metrics for Growth Identified

This article provides an in-depth analysis of key metrics for SEO performance measurement, including keyword rankings, organic search traffic, click-through rate, bounce rate, conversion rate, page indexing, backlink growth and quality, and website technical performance. By comprehensively analyzing these indicators, businesses can accurately assess SEO effectiveness, optimize strategies, and achieve data-driven growth. This allows for a precise evaluation of the impact of SEO efforts and informs future improvements for better results.

02/12/2026 Logistics Encyclopedia
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Bostons Boutique Ports Drive Niche Logistics Growth

Bostons Boutique Ports Drive Niche Logistics Growth

The Massachusetts Port Authority (Massport) has successfully created a "small but beautiful" logistics model for the Port of Boston through precise positioning, strategic investment, and diversification. The port focuses on sea-air intermodal transport, local distribution networks, and actively expands shipping routes. By balancing the structure of import and export goods, it stands out in a highly competitive market. This approach provides valuable lessons for other ports looking to differentiate themselves and optimize their operations with targeted investments.

02/12/2026 Logistics
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Austrian Post Reports Q1 Growth Despite Market Challenges

Austrian Post Reports Q1 Growth Despite Market Challenges

Austria Post's financial report for the first quarter indicates a slight revenue increase to €763.6 million, while operating profit fell by 7.6% to €48.4 million. The mail division experienced a 5.1% decline in revenue, whereas the parcel and logistics segment saw a 3.8% rise. Inflation has impacted performance, showing decent results in the Turkish market, but revenue has decreased in Southeast and Eastern European markets.

08/07/2025 Logistics
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Chinas Air Cargo Growth Surges in H1 2025

Chinas Air Cargo Growth Surges in H1 2025

In the first half of 2025, China's major airlines saw significant growth in their international cargo operations, with China Southern Airlines and Juneyao Airlines particularly standing out. The industry's recovery momentum is evident, as various airlines are actively expanding new routes, driving rapid growth across the sector.

08/06/2025 Logistics
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Guangzhoumexico Freight Route Opens to Boost Trade Growth

Guangzhoumexico Freight Route Opens to Boost Trade Growth

The international freight route from Guangzhou to Harbin and then to Mexico has officially opened, operating two flights per week and expected to contribute $9.27 million in import and export value annually. The route features the addition of bonded fuel in Harbin, which saves costs while increasing transport revenues, showcasing efficient logistics services.

08/04/2025 Logistics
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