Lazada Expands Into Europe Amid Ecommerce Competition

Lazada Expands Into Europe Amid Ecommerce Competition

Reuters reports that Lazada plans to enter the European market, led by Thai CEO James Dong, targeting local suppliers to differentiate itself from AliExpress. This move is seen as part of Alibaba's strategy to seek overseas growth. Shopee previously faced setbacks in Europe, and ByteDance also faces challenges. Whether Lazada can succeed remains to be seen. The focus on local suppliers could be a key differentiator in a competitive market, but the success of this strategy depends on various factors, including logistics, marketing, and consumer adoption.

01/07/2026 Logistics Industry Insights
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Lazada Enhances Fulfillment for 8th Anniversary Sale

Lazada Enhances Fulfillment for 8th Anniversary Sale

After Lazada's 8th Anniversary Sale, sellers need to focus on shipping efficiency to ensure SOT (Ship On Time) compliance and avoid order cancellations. This article provides a detailed shipping guide, including adhering to the Latest Ship Date (LSD), allowing sufficient processing time at the sorting center, and optimizing logistics processes. Practical tips are offered to help sellers improve the buyer's shopping experience and maintain a high SOT score on the Lazada platform.

01/30/2026 Logistics
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Thai Ecommerce Sellers Face Higher Fees on Shopee Lazada

Thai Ecommerce Sellers Face Higher Fees on Shopee Lazada

Shopee and Lazada have increased commissions again in Thailand, putting pressure on seller profits. Sellers need to respond by reducing costs, differentiating themselves, localizing operations, and diversifying across multiple platforms. Despite the challenges, the Southeast Asian e-commerce market remains full of opportunities. Sellers should actively adjust their strategies to achieve long-term growth.

02/03/2026 Logistics Industry Insights
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Lazada Masan Launch O2O Retail Push in Vietnam

Lazada Masan Launch O2O Retail Push in Vietnam

Lazada partners with Vietnam's Masan Group to integrate offline retail resources, address e-commerce challenges, expand user base, and seize opportunities in the Vietnamese e-commerce market. This collaboration marks a significant step for Lazada in building an omnichannel retail ecosystem and potentially offers new insights for the Southeast Asian e-commerce landscape. By leveraging Masan's established retail network, Lazada aims to enhance its reach and customer experience in a rapidly growing market.

01/07/2026 Logistics Industry Insights
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Lazada Cracks Down on Unauthorized Beats Product Listings

Lazada Cracks Down on Unauthorized Beats Product Listings

Lazada is tightening its sales policy for the Beats brand, prohibiting unauthorized sellers from listing and selling Beats products. Violating listings will be removed. Merchants should review their product listings and adjust their business strategies to ensure compliance and avoid potential losses. It's crucial to stay informed about platform rule changes for sustainable growth on Lazada. Focus on adhering to the new policy to avoid penalties and maintain a compliant business operation.

01/04/2026 Logistics
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Lazada Sellers Guide to Crossborder Logistics and Fees

Lazada Sellers Guide to Crossborder Logistics and Fees

This article provides an in-depth analysis of Lazada's cross-border logistics system (LGS), detailing its transportation process, cost structure, calculation methods, and return policies. Furthermore, it offers practical logistics optimization suggestions for Lazada sellers, aiming to help them accurately control logistics costs and improve operational efficiency. Ultimately, this aims to enable sellers to achieve greater commercial success on the Lazada platform by effectively managing their logistics strategies and understanding the associated expenses.

12/29/2025 Logistics
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Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

Lazada Sellers Weigh Local Vs Crossborder Ecommerce Strategies

This article provides an in-depth analysis of the differences between Lazada local stores and cross-border stores, comparing them in terms of entry requirements, operational models, and market trends. It offers strategic selection advice for merchants. Cross-border stores are a good first step for beginners expanding internationally, while local stores are more suitable for merchants with resources and capabilities. Choosing the right path requires a comprehensive consideration of one's own circumstances.

01/07/2026 Logistics Encyclopedia
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Lazada Southeast Asian Sellers Lag in AI Adoption

Lazada Southeast Asian Sellers Lag in AI Adoption

A Lazada report reveals a significant gap between awareness and application of AI among e-commerce sellers in Southeast Asia. While AI is widely understood, its actual adoption rate remains low. Sellers hold mixed views on AI's effectiveness and cost-benefit ratio. Lazada is actively bridging this gap by providing AI tools, technical support, and training to help sellers accelerate their AI transformation. This initiative aims to empower sellers to leverage AI effectively and overcome the challenges hindering its practical implementation in their businesses.

01/27/2026 Logistics Industry Insights
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Lazada Program Boosts Toy Sellers in Southeast Asia

Lazada Program Boosts Toy Sellers in Southeast Asia

The Southeast Asian remote control toy market holds immense potential. Lazada has launched the "Leading the Way" merchant support program to help Chinese toy sellers capitalize on this opportunity and achieve rapid growth in the region. The program offers customized operational guidance, data-driven product selection recommendations, and access to key resources. This initiative aims to empower Chinese businesses to tap into the lucrative Southeast Asian market and achieve significant success within Lazada's platform.

02/03/2026 Logistics Industry Insights
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Lazada Expands in Southeast Asias Toy and Baby Market

Lazada Expands in Southeast Asias Toy and Baby Market

The Southeast Asia toy market holds immense potential, and Lazada, Alibaba's flagship e-commerce platform, is actively expanding its presence. This article analyzes the advantages of the Southeast Asian market, interprets data and trends in the Lazada toy market, and provides product selection recommendations and merchant support policies to help businesses tap into the Southeast Asian market. It highlights the opportunities for growth and the resources available to vendors looking to succeed on Lazada in the toys and baby products category.

01/30/2026 Logistics Industry Insights
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