Google Ads Tips to Boost Crossborder Ecommerce Sales

Google Ads Tips to Boost Crossborder Ecommerce Sales

This article focuses on common issues leading to low conversion rates in Google Ads for cross-border e-commerce. It suggests improving ad performance by precisely setting daily budgets and conversion goals, as well as deeply analyzing traffic quality to diagnose and optimize campaigns. By focusing on these key areas, businesses can effectively improve their Google Ads conversion rates and achieve better results in their cross-border e-commerce efforts.

01/23/2026 Customs Knowledge
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Amazon Expands Logistics Challenging Traditional Carriers

Amazon Expands Logistics Challenging Traditional Carriers

This paper delves into Amazon's expansion strategy in logistics, analyzing its potential goals and practical considerations, from the acquisition of Kiva Systems to air cargo partnerships. Expert opinions suggest that Amazon's logistics expansion aims to serve itself and enhance customer experience, but its regional advantages are difficult to cover all areas. In the future, technology-driven, ecosystem construction, and win-win cooperation will be important directions for Amazon's logistics development.

01/20/2026 Logistics Industry Insights
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Logistics Firms Push Supply Chain Transparency in Negotiations

Logistics Firms Push Supply Chain Transparency in Negotiations

Peter Moore's "Naked Swim" strategy emphasizes transparency in logistics negotiations. Both buyers and sellers need to openly disclose business needs, cost structures, and strategic goals to build a trusting collaborative relationship. This approach avoids the pitfalls of traditional "lowest price" competition, ultimately achieving mutual benefit and win-win outcomes. By fostering transparency and trust, the strategy aims to reduce the risk of early termination and improve contract success rates.

01/29/2026 Logistics Industry Insights
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Ottawa Logistics Firm Sees 190 Order Growth Amid Ecommerce Shift

Ottawa Logistics Firm Sees 190 Order Growth Amid Ecommerce Shift

Ottawa Logistics Fulfillment successfully transformed into e-commerce logistics, experiencing a 190% surge in orders within a year. Their secret lies in optimizing operational processes, introducing advanced technology, and focusing on customer experience. This article summarizes their success, offering valuable lessons for other 3PL companies transitioning to e-commerce logistics. It emphasizes the importance of defining clear goals, streamlining processes, embracing technology, prioritizing customer experience, and selecting suitable partners.

01/28/2026 Warehousing
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Consumer Goods Firms Optimize Sales and Operations Planning

Consumer Goods Firms Optimize Sales and Operations Planning

This paper delves into the critical role of Sales and Operations Planning (S&OP) within the Consumer Packaged Goods & Retail (CPG&R) industry. In the face of rapidly changing markets, companies need to optimize their S&OP processes to improve demand forecast accuracy, optimize supply chain and production planning, and foster cross-functional collaboration. Dassault Systèmes' S&OP solution can help companies achieve these goals, thereby improving operational efficiency and profitability.

01/28/2026 Logistics Industry Insights
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Flexportorg Expands Global Aid Logistics with Sustainability Focus

Flexportorg Expands Global Aid Logistics with Sustainability Focus

Susy Schöneberg leads the Flexport.org team, leveraging expert logistics capabilities to empower global organizations in efficiently delivering aid, amplifying social impact, and achieving sustainability goals. They are dedicated to optimizing supply chains, reducing costs, and exploring sustainable logistics models to contribute to global relief efforts. Flexport.org's work focuses on making aid delivery more effective and environmentally conscious, ensuring resources reach those in need while minimizing the environmental footprint of humanitarian operations.

01/27/2026 Logistics Industry Insights
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Logistics Firms Optimize Delivery Networks to Cut Costs

Logistics Firms Optimize Delivery Networks to Cut Costs

This paper highlights the importance of optimizing distribution networks to improve enterprise logistics efficiency. By optimizing network configuration, companies can significantly improve customer service levels, optimize inventory management, and reduce transportation costs. The paper also provides key steps for building an efficient distribution network, including assessing the existing network, setting goals, analyzing options, implementing gradually, and continuously improving. Download the report now and start your logistics optimization journey!

01/28/2026 Logistics Industry Insights
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Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Ads has introduced a significant update, allowing premium bidding for the “rest of search” placement. This offers sellers new traffic opportunities, but increased competition could drive up ad costs. Success hinges on precise audience targeting, optimized Listing quality, and a well-defined bidding strategy to navigate the new traffic landscape effectively. Sellers must carefully consider their budget and ROI goals when implementing this new feature to maximize its potential.

01/27/2026 Logistics Industry Insights
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Kickstarter Innovation Boon or Crowdfunding Risk

Kickstarter Innovation Boon or Crowdfunding Risk

This paper delves into the overseas crowdfunding platform Kickstarter, exploring its advantages and disadvantages. Through case study analysis, it provides strategies and practical advice for emerging brands seeking a market breakthrough abroad. It emphasizes the importance of preliminary preparation, marketing promotion, and platform operation. The aim is to help businesses successfully leverage Kickstarter for product validation and brand building, ultimately achieving their crowdfunding goals and expanding their global reach.

01/28/2026 Logistics Industry Insights
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US Forms Supply Chain Council to Boost Resilience

US Forms Supply Chain Council to Boost Resilience

To address supply chain challenges, the United States established the 'Supply Chain Council.' Its aim is to reshape the resilience and competitiveness of the American supply chain and ensure economic stability, with three primary goals: protecting jobs, investing in infrastructure, and mitigating risks. The council seeks to achieve this by uniting various stakeholders, including businesses and labor, to fortify American supply chains against vulnerabilities and promote long-term growth.

01/30/2026 Logistics Industry Insights
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