Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Amazon Sellers Can Now Adjust Ad Spend Hourly Via Adtomic

Helium 10 Adtomic enhances Amazon advertising with dayparting optimization! Precisely control your ad spend during peak performance hours to improve ACOS and drive more traffic. This upgrade automates ad management, helping boost sales and maximize ROI by focusing budget on the most profitable times of day. Optimize your campaigns by scheduling ads to run when customers are most likely to convert, leading to significant improvements in advertising efficiency and overall sales performance. This feature empowers sellers to refine their strategies and achieve better results.

12/29/2025 Logistics Industry Insights
Read More
Businesses Urged to Migrate Facebook Pixel for Better Analytics

Businesses Urged to Migrate Facebook Pixel for Better Analytics

This article provides a detailed guide on replacing your Facebook Ads pixel, covering steps like creating a new pixel, copying the code, website integration, and post-migration considerations. It aims to help advertisers transition smoothly, ensuring continuous data tracking to improve ad performance and drive business growth. The guide emphasizes the importance of maintaining accurate data throughout the replacement process to avoid disruptions in campaign optimization and reporting. By following these steps, advertisers can minimize potential data loss and maximize the effectiveness of their Facebook advertising efforts.

12/29/2025 Logistics Encyclopedia
Read More
Amazon Sellers Boost Sales with Targeted Ad Strategies

Amazon Sellers Boost Sales with Targeted Ad Strategies

This article provides detailed strategic guidance for Amazon sellers' advertising optimization needs across different operational stages. From rapid exposure during the new product launch phase to refined operations during the mature phase, and including advertising considerations, it helps sellers effectively improve advertising ROI and achieve sales growth. The importance of organic traffic and the guiding role of manual advertising are emphasized. The article also suggests sellers experiment with various ad formats, especially video ads, to maximize their advertising effectiveness and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
Read More
Amazon Ad weight Explained Key Insights for Sellers

Amazon Ad weight Explained Key Insights for Sellers

This article delves into the misconceptions surrounding the concept of "weight" in Amazon Advertising. By tracing the evolution of the search algorithm, it reveals that the true driver of improved ad performance is the accumulation and precise targeting of audience data. The article also provides a method, using a plugin, to determine if ads are suppressing organic traffic. This helps sellers optimize their advertising strategies and improve campaign efficiency by focusing on relevant audience data and avoiding reliance on outdated notions of ad weight.

12/30/2025 Logistics Industry Insights
Read More
Fastfashion Rivals SHEIN and Temu Compete As she Economy Grows

Fastfashion Rivals SHEIN and Temu Compete As she Economy Grows

Reddit launched short video features, Meta upgraded Reels, and Google expanded local services ads. SHEIN and Temu are engaged in another lawsuit, while a flexible apparel supply chain service provider secured funding. The rise of the "She Economy" presents new opportunities for overseas brands. Brands need to deeply understand the needs of female consumers abroad, create products and services that align with their values, and leverage social media platforms for interaction. Understanding cultural nuances and tailoring marketing strategies are crucial for success in this evolving market.

01/23/2026 Logistics Industry Insights
Read More
Yale Forklift Expands Operator Assistance for Warehouse Safety

Yale Forklift Expands Operator Assistance for Warehouse Safety

Yale Lift Truck Technologies showcased an expanded Yale Reliant operator assistance solution at Modex 2024, covering 59 models and debuting Advanced Dynamic Stability (ADS) as a standalone feature. This solution aims to reduce human error risks and improve safety and efficiency in warehouse operations. It is applicable to various scenarios, including retail, e-commerce, and wholesale distribution, helping businesses achieve intelligent upgrades. The expanded Yale Reliant system provides a comprehensive approach to forklift safety and performance enhancement, contributing to a more secure and productive work environment.

01/20/2026 Logistics
Read More
Google Smart Campaigns Simplify Small Business Growth

Google Smart Campaigns Simplify Small Business Growth

Google Smart Campaigns are a user-friendly advertising solution designed for small and medium-sized businesses. Leveraging AI technology, they simplify ad creation, enabling precise targeting and automated optimization. Benefits include rapid setup, ease of management, and pay-per-click pricing. However, users have less control compared to other campaign types. For businesses lacking advertising experience, Smart Campaigns are a worthwhile tool to explore, potentially improving ad performance and driving results with minimal effort. It's a good starting point for those new to Google Ads.

02/03/2026 Logistics Industry Insights
Read More
Key Logistics Tips for Crossborder Ecommerce Sellers

Key Logistics Tips for Crossborder Ecommerce Sellers

This article explores several common logistics methods used in cross-border e-commerce, including postal small packages, dedicated line logistics, international express, and overseas warehouses. By analyzing the characteristics and applicable scenarios of each method, it aims to assist sellers in selecting the appropriate logistics strategy to enhance customer experience and reduce costs.

08/04/2025 Logistics Encyclopedia
Read More
Air Freight Gains Traction in Crossborder Ecommerce

Air Freight Gains Traction in Crossborder Ecommerce

The Air Freight Direct Line, with its unique resource integration and flexible customs clearance model, has become an ideal choice for cross-border e-commerce logistics. It significantly enhances transportation efficiency and customer experience through efficient trunk resource reuse, reduced transportation costs, and improved cargo tracking capabilities, helping merchants maximize their economic benefits.

08/04/2025 Logistics Encyclopedia
Read More
Trade Logistics Expert Shares 16 Years of Industry Insights

Trade Logistics Expert Shares 16 Years of Industry Insights

Sixteen-year experienced freight forwarder wuchenxi shares foreign trade logistics insights, covering key aspects like EXW terms, shipping line booking, customs return, container codes, freight forwarder tiers, survival tips for newcomers, import/export agency, and supplier selection. This guide helps you avoid common pitfalls in foreign trade logistics and enhance your business capabilities.

08/22/2025 Logistics Encyclopedia
Read More