Imagine operating like a savvy trader in the Amazon advertising marketplace, precisely identifying peak performance windows when ACOS is lowest and traffic is highest. This vision is now within reach for sellers seeking to maximize their advertising efficiency.
The Limitations of Traditional Data Analysis
Historically, Amazon sellers relied solely on 24-hour aggregated data, making it impossible to detect subtle performance variations throughout the day. This blunt approach to data analysis often led to suboptimal optimization decisions. However, through partnerships with Amazon Advertising Partners like Helium 10's Adtomic, sellers now gain unprecedented visibility into hourly account and PPC campaign performance.
The Power of Hourly Data Insights
This granular analytical capability answers critical questions that drive advertising strategy:
- Which hours yield the lowest ACOS?
- When does maximum traffic occur?
- How do weekend shopping behaviors differ?
Understanding Hourly Optimization
Cole York, Adtomic Product Manager, explains: "Hourly optimization involves adjusting campaign status throughout the day based on customer goals, typically targeting specific metrics. For sellers aiming to reduce ACOS, the logical approach is identifying peak performance hours and concentrating ad spend accordingly."
This methodology requires reliable hourly data analysis to make informed decisions about optimal campaign run times. Helium 10 now delivers this data directly through Amazon's latest API integration.
Data-Driven Results in Action
Analysis of seven-day hourly averages reveals significant patterns:
Consumer Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Sales
Performance Metrics
- ACOS
- ROAS
Spend analysis demonstrates a consistent 12-hour decline from 2:00 AM to 2:00 PM, with sales following an identical trajectory. Correspondingly, ACOS rises during low-spend periods, confirming that early morning browsing typically yields fewer conversions.
Introducing the Schedule Feature
The Schedule functionality enables advertisers to:
- View hourly data visualizations in the Adtomic dashboard
- Analyze 60-day hourly trends at account level
- Create multiple automated schedules for campaign adjustments
For example, sellers can increase bids during high-conversion evening hours (6:00 PM - 10:00 PM) while reducing spend during low-performance overnight windows (2:00 AM - 6:00 AM).
Strategic Advantages of Hourly Optimization
Adtomic's hourly optimization transforms raw data into actionable strategies that:
- Pinpoint optimal advertising windows
- Dynamically allocate budget for maximum efficiency
- Enhance overall campaign performance
- Automate management to save time
Case Study: Reducing ACOS Through Timing
A kitchenware seller utilizing hourly analysis discovered their lowest ACOS occurred between 6:00 PM and 10:00 PM, while overnight performance suffered. By implementing scheduled bid adjustments for these periods, they achieved a 15% ACOS reduction while improving overall campaign metrics.
The Future of Amazon Advertising
Adtomic represents more than a PPC management tool - it's a comprehensive growth engine combining advanced analytics, automation, and intelligent optimization to simplify campaign management and maximize return on advertising spend.