Amazon Sellers Optimize Ad Strategies to Boost Profits

Amazon Sellers Optimize Ad Strategies to Boost Profits

This article delves into Amazon advertising optimization, emphasizing that the rationality of ACOS/ROAS depends on product characteristics and operating costs. It provides practical techniques such as keyword filtering, negative keyword strategies, and dayparting to help sellers improve advertising effectiveness. The focus is on maximizing return on ad spend by understanding the nuances of each product and adjusting bidding strategies accordingly. Implementing these tactics can lead to more efficient ad campaigns and increased profitability.

01/04/2026 Logistics Encyclopedia
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Google Warns Against Outdated SEO Tactics for Global Ecommerce

Google Warns Against Outdated SEO Tactics for Global Ecommerce

Cross-border e-commerce sellers beware! This article highlights outdated or prohibited Google SEO strategies, such as keyword stuffing, low-quality backlinks, and link wheels, to help you avoid pitfalls. We recommend focusing on high-quality content and natural link building, embracing compliant SEO practices for long-term success. Avoid black-hat techniques that can lead to penalties. Prioritize ethical and sustainable SEO methods to improve your website's ranking and visibility in Google search results.

01/04/2026 Logistics Encyclopedia
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Amazon Suspends More Sellers Ahead of Prime Day

Amazon Suspends More Sellers Ahead of Prime Day

As Prime Day approaches, Amazon is experiencing a wave of account suspensions, with many sellers' accounts being blocked and warnings about manipulating rankings frequently issued. Associated accounts, inactive stores, and infringement are high-risk factors. Sellers should operate in compliance, address warnings promptly, and avoid violations to ensure long-term development on the Amazon platform. Ignoring these issues can lead to account suspension and loss of revenue. Proactive compliance is crucial for success.

01/04/2026 Logistics Industry Insights
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Trump Administration Reinstates Presidential Fitness Test in Schools

Trump Administration Reinstates Presidential Fitness Test in Schools

The Trump administration plans to reinstate the 'President's Physical Fitness Test' in public schools, aiming to improve the physical fitness and health of American youth. This test, previously canceled by the Obama administration, is now making a comeback, drawing attention from various sectors of society. The White House states that this initiative intends to cultivate a stronger and healthier next generation.

12/30/2025 Logistics Industry Insights
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AI Video Tool Costs Users 39 Amid Selection Pitfalls

AI Video Tool Costs Users 39 Amid Selection Pitfalls

The author shares their disappointing experience with an AI video generation tool, spending $39 without achieving the desired results and having their account inexplicably banned. The article summarizes key factors for selecting AI tools and recommends an alternative solution. The aim is to help readers avoid common pitfalls and improve efficiency when using AI for video creation and potentially online earning ventures.

01/05/2026 Logistics Industry Insights
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Bank of China hong Kong SWIFT Codes Guide for Global Transfers

Bank of China hong Kong SWIFT Codes Guide for Global Transfers

This article explains the SWIFT code BKCHHKHHXXX for Bank of China Hong Kong (BOCHK) and its function in international remittances. It emphasizes the importance of branch code variations and provides guidance on proper usage to avoid errors. Understanding the correct SWIFT code ensures smooth and accurate cross-border transactions when sending or receiving money through BOCHK. The article offers practical tips for verifying the code and avoiding common mistakes that can lead to delays or failed transfers.

09/03/2025 International Settlement
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Guide to SWIFTBIC Codes for Bermuda Banks

Guide to SWIFTBIC Codes for Bermuda Banks

This article explains how to find and use the correct SWIFT/BIC code when sending remittances to Bermuda. It emphasizes the importance of using the right code for successful transfers. The article provides avenues for looking up the correct SWIFT/BIC code and reminds users of the risks associated with using incorrect codes, which can lead to delays or failed transactions. Using the proper code ensures funds reach the intended recipient in Bermuda efficiently and securely.

09/01/2025 International Settlement
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4PL Services Boost Strategic Supply Chain Growth

4PL Services Boost Strategic Supply Chain Growth

4PL, acting as a 'lead logistics provider,' integrates resources like 3PL, technology, and consulting to offer end-to-end supply chain solutions. Companies avoid building their own logistics departments, reducing operational costs and gaining access to professional supply chain management and data analysis support. This allows them to focus on their core business activities and improve overall efficiency. 4PL fosters strategic partnerships, optimizing the entire supply chain from sourcing to delivery for enhanced performance and competitive advantage.

09/28/2025 Logistics Encyclopedia
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Customs Efficiency Boosted by Split Declarations for Shipping

Customs Efficiency Boosted by Split Declarations for Shipping

This article provides a detailed interpretation of the concepts and operational methods of 'Split Declaration, Consolidated Bill of Lading' in ocean freight. It explains the reasons and advantages of choosing this strategy, as well as the operational process and precautions. Through case studies, it demonstrates its role in improving customs clearance efficiency, reducing risks, and optimizing costs, providing practical guidance for foreign trade enterprises. This approach streamlines processes and can lead to significant benefits in managing international shipments.

09/26/2025 Customs Knowledge
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US Truck Tariffs Strain Manufacturing and Raise Costs

US Truck Tariffs Strain Manufacturing and Raise Costs

The U.S. imposed a 25% tariff on imported trucks, aiming to boost domestic manufacturing. However, this action may lead to increased transportation costs, impacting commodity prices and potentially triggering trade friction. Businesses need to respond proactively, balancing short-term cost pressures with long-term strategic goals. The tariff could disrupt existing supply chains and force manufacturers to re-evaluate their sourcing and production strategies. This situation highlights the complex interplay between trade policy, manufacturing, and the global supply chain.

11/03/2025 Logistics Industry Insights
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