Unilever Adopts AI Platform to Enhance Digital Marketing

Unilever Adopts AI Platform to Enhance Digital Marketing

Kuaizi Technology's AI creative platform empowers Unilever's digital marketing upgrade by enabling intelligent creative production and real-time optimization through the Unilever Creative Data Center. The Creative DMP provides quantitative insights for creative strategies, guiding brand strategy. Intelligent video diversification and batch generation of personalized videos enhance efficiency. Kuaizi Technology continues to innovate, enabling brands' digital transformation.

01/26/2026 Logistics Industry Insights
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Freight Market Slumps As Demand Weakens TD Cowen Index Shows

Freight Market Slumps As Demand Weakens TD Cowen Index Shows

The TD Cowen/AFS Freight Index report indicates that the US logistics market is facing multiple challenges, including soft demand, price reshaping following Yellow's bankruptcy, intense price competition, and shipper network optimization. The report suggests a potentially weak peak season this year, with each transportation mode facing different pressures and opportunities. Structural adjustments within the industry are considered inevitable.

01/28/2026 Logistics Industry Insights
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Global Brands Leverage Localized Social Media for Higher Engagement

Global Brands Leverage Localized Social Media for Higher Engagement

This article delves into key strategies for overseas social media marketing, emphasizing data-driven creative selection and the importance of localized cultural adaptation. It provides a practical guide for businesses by addressing common questions and offering a creative iteration and optimization mechanism. The aim is to help companies improve their overseas social media marketing performance and achieve better results.

01/27/2026 Logistics Industry Insights
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Global Shipping Industry Focuses on Efficient Container Loading

Global Shipping Industry Focuses on Efficient Container Loading

International shipping container loading involves cargo safety, space optimization, and cost control. This article systematically elaborates on the key aspects and considerations of international shipping container loading, covering areas such as loading planning, space utilization, cargo protection, and the selection of appropriate loading methods. The aim is to provide relevant professionals with a comprehensive and practical operational guide.

01/29/2026 Logistics Encyclopedia
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Mobile Tech Boosts Lastmile Logistics Efficiency

Mobile Tech Boosts Lastmile Logistics Efficiency

The efficiency of the logistics 'last mile' directly impacts profitability and customer relations. This paper explores how mobile technology can optimize the 'last mile,' including real-time tracking, route optimization, electronic signatures, customer communication, and compliance management. By leveraging mobile empowerment, businesses can improve efficiency, reduce costs, and enhance customer satisfaction, transforming the 'last mile' into a competitive advantage.

01/28/2026 Logistics Industry Insights
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AI Reshapes Supply Chain Management Prospects and Hurdles

AI Reshapes Supply Chain Management Prospects and Hurdles

This paper explores the opportunities and challenges of artificial intelligence in supply chain management, emphasizing AI's potential in optimizing demand forecasting, inventory management, and risk identification. It also highlights issues such as data quality, cost, and complexity that impact its application. Successful implementation of AI requires the optimization of internal processes and the enhancement of personnel skills within the organization.

08/07/2025 Logistics Industry Insights
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Optimizing Safety Inventory Management in Us-china Overseas Warehouses

Optimizing Safety Inventory Management in Us-china Overseas Warehouses

This article discusses the importance of safety stock management in U.S.-China overseas warehouses and strategies for optimization. By utilizing demand forecasting, supply chain management, scientific computation methods, and modern technological tools, businesses can effectively set safety stock levels to ensure supply chain stability and cost reduction. Additionally, strong communication with suppliers and logistics partners is a critical factor for successful management.

06/26/2025 Warehousing
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Izmir New Port Unveiling Turkeys Significant Commercial Port

Izmir New Port Unveiling Turkeys Significant Commercial Port

Izmir New Port is an important commercial port located in the Aegean Sea of Turkey, positioned in Izmir Bay. It features modern port facilities with an annual throughput exceeding 5 million tons and a container handling capacity of 70,000 TEUs. The optimization of facilities in the new port area and upcoming expansion projects will further enhance its position within the global maritime network.

07/24/2025 Port Encyclopedia
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Comprehensive Analysis Of Core Elements And Strategic Value In Supply Chain Operations

Comprehensive Analysis Of Core Elements And Strategic Value In Supply Chain Operations

This article provides an in-depth analysis of the concept of supply chain operations, its core objectives, and its distinctions from supply chain management. It emphasizes the importance of cost control, service optimization, and adaptability. By clarifying strategic goals and reviewing the components of the supply chain, the article helps enterprises enhance overall operational efficiency and build an effective supply chain system.

07/24/2025 Logistics Encyclopedia
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Yangquan Improves Largeitem Logistics with Tracking System

Yangquan Improves Largeitem Logistics with Tracking System

Yangquan oversized logistics significantly improves tracking efficiency through information technology construction, intelligent algorithm optimization, and the widespread use of mobile internet applications. Users can easily track logistics information through apps, official websites, and other channels. In the future, technologies such as the Internet of Things and Artificial Intelligence will further promote the development of Yangquan logistics, providing more efficient and transparent services.

12/30/2025 Logistics
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