Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
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Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

TikTok Shop has updated its regulations, strictly prohibiting pre-recorded and pirated broadcasts to foster a healthy live streaming ecosystem. Merchants must adhere to these rules to avoid violations. Mastering live streaming operation techniques, such as active interaction, product pinning, and keyword filtering, can effectively increase popularity, engagement, dwell time, and conversion rates, ultimately monetizing traffic. Compliance and strategic operation are key to success on the platform.

01/05/2026 Logistics Industry Insights
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Logistics Firms Urged to Prioritize Human Shipping Safety

Logistics Firms Urged to Prioritize Human Shipping Safety

Recent online discussions about the possibility of shipping live humans via logistics raise concerns about logistics security regulations. The article emphasizes that shipping live humans is illegal and impractical, stressing the importance of adhering to safety standards within the logistics industry. It also explores the future of technology-driven logistics, including drone delivery and intelligent sorting systems. Furthermore, the article addresses common questions regarding logistics security and calls for collective efforts to safeguard the industry's safety.

12/30/2025 Logistics Encyclopedia
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Douyin Ecommerce Success Hinges on Productcentric Strategy

Douyin Ecommerce Success Hinges on Productcentric Strategy

Douyin (TikTok) live streaming e-commerce is popular, but many fail. The key lies in the product, requiring market analysis, audience profiling, and landing page optimization. Successful cases highlight the importance of precise positioning and meticulous operation. Avoiding pitfalls like blindly following trends and engaging in price wars is crucial for success in Douyin live streaming e-commerce. Focus on understanding your target audience and crafting a compelling product offering to stand out in this competitive landscape.

01/04/2026 Logistics Industry Insights
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Douyin Shops Four Sales Models Drive Ecommerce Growth

Douyin Shops Four Sales Models Drive Ecommerce Growth

This paper delves into four mainstream live streaming e-commerce models on Douyin Shop: influencer marketing, shop matrix model, self-live streaming, and organic traffic driven sales. From a data analysis perspective, it evaluates the advantages, disadvantages, and applicable scenarios of each model. Practical strategies are provided to help merchants choose the most suitable path for profit growth within the Douyin Shop ecosystem. The analysis aims to empower businesses to optimize their approach and achieve sustainable profitability.

01/04/2026 Logistics Industry Insights
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Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

The reconciliation between influencer Xiao Yang Ge and anti-counterfeiting activist Wang Hai has sparked widespread discussion. Xiao Yang Ge's generous gesture softened Wang Hai's stance, but consumer rights remain paramount. Is this reconciliation genuine remorse or a PR strategy? Public opinion suggests that the live streaming e-commerce industry should prioritize consumer rights by improving product quality and service levels. The incident highlights the importance of ethical practices and consumer protection in the rapidly growing live commerce sector.

01/07/2026 Logistics Industry Insights
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Guangdong Couple Breaks Douyin Livestream Records

Guangdong Couple Breaks Douyin Livestream Records

Guangdong Couple's Douyin "Double Eleven" live streaming GMV exceeded 700 million RMB. They precisely target women aged 25-40, focusing on international beauty products, driven by benefits and supported by Wuyou Media. Continuous innovation is needed for sustained growth. Their success highlights the power of targeted marketing and the influence of MCN agencies in the live streaming e-commerce landscape. Maintaining their competitive edge requires ongoing adaptation and innovative strategies to cater to evolving consumer preferences.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Plans US Expansion Via Talkshoplive Deal

Tiktok Shop Plans US Expansion Via Talkshoplive Deal

TikTok plans to indirectly enter the North American live shopping market through a partnership with TalkShopLive. By collaborating with this live streaming platform, which already partners with Walmart, TikTok hopes to bypass some obstacles and introduce its Shop business to the US. This move could create new opportunities for Chinese sellers looking to expand their reach in the North American e-commerce landscape. The partnership allows TikTok to test the waters without directly facing regulatory hurdles and infrastructure challenges.

01/05/2026 Logistics Industry Insights
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Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon and Tiktok Clash in Ecommerce Talent Battle

Amazon is poaching influencers with high salaries to counter the rise of TikTok e-commerce, highlighting its emphasis on live-streaming e-commerce. TikTok Shop's global expansion brings new opportunities for cross-border sellers. The cross-border e-commerce landscape is facing reshaping, and future competition is full of variables. Only innovators can win. Amazon's move underscores the growing importance of short-form video and live commerce in the global e-commerce market and the intense competition between major players.

01/04/2026 Logistics Industry Insights
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Livestreamer Cathy Heung Struggles As Viewership Declines

Livestreamer Cathy Heung Struggles As Viewership Declines

He Xiangtai's live streaming e-commerce faced quality concerns, triggering a consumer trust crisis and exposing the drawbacks of the low-price "hook product" model. This incident serves as a warning to the live streaming e-commerce industry that traffic is not a panacea, and product quality and after-sales service are the key to winning consumer trust. Cross-border e-commerce sellers should learn from this, focusing on product quality upgrades and establishing a comprehensive after-sales system to remain competitive.

01/06/2026 Logistics Industry Insights
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