Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Boosts Ecommerce with Live Streaming Investment

Gree Electric Appliances is accelerating its strategic layout in live streaming e-commerce by establishing Zhuhai Gree Digital Technology Co., Ltd., aiming to address its online shortcomings. Leveraging a matrix-style Douyin (TikTok China) account operation and the personal IP effect of Dong Mingzhu, Gree has achieved initial success in this field. This move represents a significant step in the transformation of Gree's sales system and reflects the exploration and experimentation of traditional manufacturing in digital transformation. It signifies Gree's commitment to adapting to the evolving consumer landscape and embracing new sales channels.

01/06/2026 Logistics Industry Insights
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Can Oriental Selection Match Taobaos Live Streaming Success

Can Oriental Selection Match Taobaos Live Streaming Success

Dongfang Zhenxuan's move to Taobao marks a significant step in its strategic layout, aiming to reduce reliance on a single platform and seek broader development opportunities. Facing a new competitive environment, Dongfang Zhenxuan needs to continuously enhance its IP value, adapt to the characteristics of multiple platforms, and rely on a mature supply chain system to continue its Livestream E-commerce 'myth'. This diversification is crucial for long-term growth and mitigating risks associated with platform dependence.

12/29/2025 Logistics Industry Insights
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Guide to Classifying Live Animals in Global Trade

Guide to Classifying Live Animals in Global Trade

This article provides an in-depth interpretation of the classification principles for live animals and animal products in the Customs Import and Export Tariff. It emphasizes the classification of juvenile animals, the definition of dried products, and analyzes practical cases to offer declaration suggestions for businesses. The aim is to assist practitioners in accurately understanding the tariff, reducing trade risks, and ensuring correct commodity classification for customs purposes. This ultimately contributes to smoother trade operations and compliance with customs regulations.

01/19/2026 HS Code Query
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Guide to Launching a Profitable Douyin Ecommerce Store

Guide to Launching a Profitable Douyin Ecommerce Store

This article provides a detailed guide for novice sellers with zero experience on opening and operating a Douyin Shop (TikTok Shop). It covers the shop registration process, sourcing products (via Douyin supply chain platform), traffic acquisition (video/live streaming e-commerce, search optimization, Douyin Mall), and shop operation techniques. The goal is to help readers quickly get started and seize the opportunities presented by Douyin e-commerce.

12/31/2025 Logistics Industry Insights
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Yowants Star Matrix Boosts Cecilia Cheungs Ecommerce Success

Yowants Star Matrix Boosts Cecilia Cheungs Ecommerce Success

Zhang Baizhi's first live streaming e-commerce show, powered by Yaowang Technology, exceeded 100 million, demonstrating the huge potential of combining celebrity effect and professional operation. Yaowang Technology has achieved efficient traffic monetization by building a celebrity anchor matrix and supplementing it with refined operation. Its dual-track strategy of "independent IP" and "personal IP" also provides new development ideas for the industry. However, the standardized development of celebrity live streaming is still a key area to focus on in the future.

01/04/2026 Logistics Industry Insights
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Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Chinese Influencer crazy Little Yang Brothers Investigated for False Ads

Influencer Crazy Little Yang faces a trust crisis after being targeted by Wang Hai for allegedly selling products with falsely labeled power and counterfeit 3C certifications during his live streams. While the brand responded, the controversy persists. This incident sparks discussions about regulations within the live streaming e-commerce industry. The handling of the situation by a top-tier influencer has also drawn attention from state media, highlighting the increasing scrutiny of this rapidly growing market and the responsibilities of its leading figures.

12/31/2025 Logistics Industry Insights
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Commerce Control List Key to US Export Compliance

Commerce Control List Key to US Export Compliance

This article outlines the significance of the Commercial Control List (CCL) in U.S. export compliance, emphasizing its functions, classification system, and impact on international business transactions. It suggests that companies should prioritize the CCL to mitigate risks and promote global trade.

08/05/2025 Customs Knowledge
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