Can Chinas Livestreaming Ecommerce Model Thrive in Southeast Asia

Can Chinas Livestreaming Ecommerce Model Thrive in Southeast Asia

Facing fierce competition in the domestic live e-commerce market, Chinese entrepreneurs are turning to Southeast Asia, particularly Vietnam. However, directly transplanting the Chinese model has proven unsuccessful due to cultural and market differences. Localization is crucial. The Southeast Asian live e-commerce market holds immense potential, but companies must strike a balance between adapting to local conditions and integrating into the local culture to succeed. Finding this equilibrium is key to unlocking the region's economic opportunities and achieving sustainable growth in the market.

01/06/2026 Logistics Industry Insights
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Zhang Lans Livestreaming Empire Declines Amid Image Crisis

Zhang Lans Livestreaming Empire Declines Amid Image Crisis

Zhang Lan's live streaming room is experiencing a decline in popularity, with a loss of fans and a lack of innovative content. The controversies surrounding her inappropriate remarks and the eventual resolution of conflicts have led to a fading of the initial hype. Data indicates a downward trend, raising questions about whether this is a fleeting phenomenon or a chance for rebirth. Will she be able to reinvent herself and regain her audience, or is this the beginning of the end for her live streaming career?

12/31/2025 Logistics Industry Insights
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Beauty Influencer Hayley Faces Backlash Over Whitening Cream Claims

Beauty Influencer Hayley Faces Backlash Over Whitening Cream Claims

Douyin influencer "Sister Haili"'s live stream selling whitening and blemish-removing cream is under scrutiny for suspected illegal ingredient additions and false advertising, sparking consumer concerns. Issues like non-compliant product names, mismatched registration information, and missing ingredient lists have surfaced. Consumers have reported allergic reactions and refund refusals. This incident highlights the chaotic state of the live streaming e-commerce industry, emphasizing the urgent need for strengthened regulation, standardized operations, and the protection of consumer rights. This case underscores the importance of due diligence and transparency in online sales.

01/04/2026 Logistics Industry Insights
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Belt And Road Initiative Reduces Cross-border E-commerce Costs

Belt And Road Initiative Reduces Cross-border E-commerce Costs

The Belt and Road Initiative is significantly improving international logistics, enhancing the efficiency and cost-effectiveness of cross-border online shopping. International logistics companies are innovating their logistics organization methods, focusing on reducing freight costs and shortening customs clearance times. Consumers will find purchasing Southeast Asian fruits and other goods cheaper, leading to a smoother shopping experience and further promoting the development of cross-border e-commerce.

07/21/2025 Logistics
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Guide to International Shipping from Chinas Taobao Tmall 1688

Guide to International Shipping from Chinas Taobao Tmall 1688

This article details various methods for purchasing goods from platforms like Taobao, Tmall, and 1688 and shipping them overseas, including direct shipping, package forwarding, consolidated shipping, purchasing agent platforms, and bonded zone/overseas direct mail models. It also emphasizes key considerations during cross-border shopping, such as customs duties, customs clearance, and logistics selection. The aim is to help readers complete cross-border shopping efficiently and safely.

01/08/2026 Logistics Encyclopedia
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Datadriven Strategies Boost Ecommerce Sales Via Bing Ads

Datadriven Strategies Boost Ecommerce Sales Via Bing Ads

This article provides a detailed explanation of the Bing Shopping Ads campaign process from a data analyst's perspective. It covers aspects such as campaign creation, granular targeting, product group management, and continuous optimization. The goal is to help e-commerce sellers effectively utilize the Bing platform to improve advertising performance and increase sales revenue. It offers actionable insights and best practices for maximizing ROI on Bing Shopping campaigns and driving conversions.

01/04/2026 Logistics Encyclopedia
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Ecommerce Sellers Optimistic After Strong double 11 Sales

Ecommerce Sellers Optimistic After Strong double 11 Sales

Following a successful "Double 11" shopping festival, cross-border e-commerce sellers are gearing up for Black Friday. To maximize opportunities, sellers should prioritize Listing optimization, warehouse management, and data analysis for precise operation. Tools like Mabang ERP can help sellers improve efficiency, reduce costs, and capitalize on the Black Friday opportunity to achieve sales growth. Focusing on these key areas will be crucial for success during this peak shopping season.

01/05/2026 Logistics Industry Insights
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Ebay Shoppers Advised on Navigating Customs Duties

Ebay Shoppers Advised on Navigating Customs Duties

This article provides a detailed interpretation of eBay's customs duty policy for overseas shopping, including duty collection standards, value limits, tax rates, and personal postal item limits. It also offers practical tips to minimize customs duty risks, helping consumers make more informed purchasing decisions on eBay. The guide covers key aspects of navigating import taxes and understanding the regulations surrounding international shipments, ultimately aiming to enhance the eBay shopping experience and avoid unexpected costs.

01/04/2026 Customs Knowledge
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Shopify Tests Universal Search to Boost Ecommerce Efficiency

Shopify Tests Universal Search to Boost Ecommerce Efficiency

Shopify is testing a shopping app with a platform-wide search function, allowing users to search for products from all Shopify merchants, potentially transforming from a website builder into a comprehensive e-commerce platform. This aims to address the exposure challenges faced by independent brands and create a closed-loop shopping experience. While the test is limited and internally debated, a full rollout could reshape the independent website ecosystem and revolutionize the e-commerce industry.

01/05/2026 Logistics Industry Insights
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