Douyin Shop Live Streaming Product Listing and Cart Setup Guide

Douyin Shop Live Streaming Product Listing and Cart Setup Guide

This article details how to integrate TikTok Shop products into livestream shopping carts, covering joining the Selected Alliance, operational procedures on both desktop and mobile, product highlight settings, and precautions for livestream shopping. It aims to help merchants fully utilize the livestream shopping cart feature, improve product conversion rates, and monetize traffic effectively. The guide provides practical steps for adding products and optimizing their presentation for maximum impact during live broadcasts, ultimately driving sales and increasing revenue.

01/04/2026 Logistics Encyclopedia
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Apparel Industry Turns to Live Streaming for Crossborder Ecommerce Growth

Apparel Industry Turns to Live Streaming for Crossborder Ecommerce Growth

The fashion industry faces challenges such as declining revenue and reduced profits, prompting business owners to turn to live streaming for transformation. Chinese fashion cross-border e-commerce holds a significant position in the global market due to its industrial chain advantages, but still needs to transform and upgrade. By focusing on precise product selection, brand globalization, and creating compelling consumption scenarios, businesses can seize opportunities in the US, Europe, and emerging markets to achieve sustainable development.

01/16/2026 Logistics Industry Insights
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Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedian Li Dan's debut on Taobao live streaming marks an acceleration of comedians entering the live streaming e-commerce arena. Leveraging their inherent popularity and affability, comedians bring new vitality to live commerce, but also face challenges such as balancing product quality and professionalism. In the second half of live streaming e-commerce, content and quality remain the core competitiveness. The success hinges on authentic engagement and delivering value beyond mere entertainment, ensuring long-term consumer trust and satisfaction.

01/16/2026 Logistics Industry Insights
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Xin Ji Feis Livestreaming Debut Targets Online Monetization

Xin Ji Feis Livestreaming Debut Targets Online Monetization

Influencer Xin Ji Fei's trial live streaming on Kuaishou has attracted attention, potentially signaling his entry into the live streaming e-commerce field. This analysis explores Xin Ji Fei's potential and the trust crisis he faces, discussing his rational choice to engage in live streaming e-commerce. It also forecasts the impact on the live streaming e-commerce industry, emphasizing the importance of standardization and professionalism. Supplementary information includes Xin Ji Fei's clarification, Kuaishou's platform strategy, and consumer feedback. The move highlights the evolving landscape of online commerce and the challenges of maintaining consumer trust in the digital age.

01/04/2026 Logistics Industry Insights
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China Bans Toxic Childrens Shoes After Livestream Sales Scandal

China Bans Toxic Childrens Shoes After Livestream Sales Scandal

Crazy Little Yang Brother's live streaming channel was exposed for selling "toxic children's shoes" with phthalate levels exceeding standards by a hundredfold, posing a serious threat to children's health. The company involved has a history of bad practices, while the streamer remains silent, raising consumer concerns about the chaos in live streaming e-commerce. Reshaping the live streaming e-commerce ecosystem requires joint efforts from regulatory authorities, platforms, streamers, and consumers to safeguard children's safety.

01/07/2026 Logistics Industry Insights
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Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
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Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Top Livestreamer Li Jiaqi Sparks Outrage Over Income Remarks

Li Jiaqi's live streaming encountered a trust crisis due to the 'eyebrow pencil incident,' with the phrase 'has your salary increased?' triggering public outrage. This article analyzes the event's causes, price disputes, and the escalation of public opinion. It explores how live streaming hosts should exercise caution in their speech, empathize with users, and avoid 'mishaps' to ultimately gain user trust. The incident highlights the importance of understanding consumer sentiment and maintaining transparency in pricing within the competitive live streaming e-commerce landscape.

01/07/2026 Logistics Industry Insights
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Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Under the “Double Reduction” policy, Xueersi, following New Oriental's lead, has ventured into live streaming of educational products and achieved initial success. Financial reports show an increase in the revenue share of its content solutions business, with impressive sales of educational books through live streaming. Despite some controversy over being an “imitator,” Xueersi has achieved certain success in the educational product market, proving the viability of its transformation. Live streaming of educational products may become a new growth point for the education industry.

01/16/2026 Logistics Industry Insights
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TAL Educations Livestreaming Move Sparks Strategy Debate

TAL Educations Livestreaming Move Sparks Strategy Debate

Xueersi's entry into live-streaming e-commerce, attempting to replicate the success of Oriental Selection, has attracted industry attention. This article analyzes Xueersi's live-streaming strategy, the challenges it faces, and the opportunities and risks of the education and training industry's transformation to live-streaming e-commerce. It also explores the possibility of diversified development for education and training institutions, providing a new perspective for industry transformation. The analysis considers the potential for growth and the hurdles that must be overcome for success in this new venture.

01/16/2026 Logistics Industry Insights
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Douyin Livestream Shopping Carts Boost Ecommerce Sales

Douyin Livestream Shopping Carts Boost Ecommerce Sales

This article details how to link TikTok Shop products to the shopping cart in live streams, covering both linking products from other sellers and linking products from your own shop. It provides step-by-step instructions and important considerations to help merchants effectively utilize live streaming e-commerce channels. The guide aims to improve product visibility and boost sales conversion rates by leveraging the TikTok platform's live shopping features. It offers practical advice for maximizing the potential of TikTok Shop and live streaming for business growth.

01/04/2026 Logistics Encyclopedia
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