SF Express Expands into Livestream Fresh Produce Sales

SF Express Expands into Livestream Fresh Produce Sales

SF Express has entered the live streaming e-commerce arena with its "Good Products Live Studio," focusing on fresh produce and agricultural products. Choosing a mini-program instead of Douyin aims for differentiated competition, leveraging its logistics advantages to create high-quality fresh food e-commerce services. While facing challenges such as pricing and traffic, its "agricultural products + logistics" strategy may reshape the landscape of fresh produce e-commerce. This approach emphasizes quality and reliable delivery, potentially setting a new standard in the industry.

01/07/2026 Logistics Industry Insights
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Facebook Hosts Ecommerce Livestream to Boost Backtoschool Sales

Facebook Hosts Ecommerce Livestream to Boost Backtoschool Sales

Facebook, in collaboration with YinoLink, launched a Back-to-School promotion-focused live stream event. Targeting the US market, the event provided in-depth analysis of consumer behavior, shared successful influencer marketing case studies, and offered advertising creative techniques for maximizing Back-to-School sales. The aim was to help sellers seize the Back-to-School opportunity and achieve sales growth.

01/26/2026 Logistics Industry Insights
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Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
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China Bans Toxic Childrens Shoes After Livestream Sales Scandal

China Bans Toxic Childrens Shoes After Livestream Sales Scandal

Crazy Little Yang Brother's live streaming channel was exposed for selling "toxic children's shoes" with phthalate levels exceeding standards by a hundredfold, posing a serious threat to children's health. The company involved has a history of bad practices, while the streamer remains silent, raising consumer concerns about the chaos in live streaming e-commerce. Reshaping the live streaming e-commerce ecosystem requires joint efforts from regulatory authorities, platforms, streamers, and consumers to safeguard children's safety.

01/07/2026 Logistics Industry Insights
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Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

TikTok Shop has updated its regulations, strictly prohibiting pre-recorded and pirated broadcasts to foster a healthy live streaming ecosystem. Merchants must adhere to these rules to avoid violations. Mastering live streaming operation techniques, such as active interaction, product pinning, and keyword filtering, can effectively increase popularity, engagement, dwell time, and conversion rates, ultimately monetizing traffic. Compliance and strategic operation are key to success on the platform.

01/05/2026 Logistics Industry Insights
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Wildberries China to Reveal 2026 Expansion Plans in Livestream

Wildberries China to Reveal 2026 Expansion Plans in Livestream

Wildberries China will host an anniversary live stream on December 30th, unveiling its platform strategy for 2026. The event will share growth experiences from sellers achieving hundreds of millions in revenue, provide answers to compliance and logistics questions, and introduce progress on localization services. The aim is to empower Chinese sellers to seize opportunities and achieve business growth on the Wildberries platform. This event will offer valuable insights and practical solutions for navigating the cross-border e-commerce landscape with Wildberries.

01/15/2026 Logistics Industry Insights
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Understanding The Differences Between Tax-free Shopping And Direct Import Shopping

Understanding The Differences Between Tax-free Shopping And Direct Import Shopping

This article focuses on the two main models of cross-border e-commerce: bonded shopping and direct purchase imports. The bonded shopping model utilizes bonded warehouses for rapid shipping, while direct purchase imports involve sending goods directly from abroad. Understanding the differences, advantages, and disadvantages of these two methods is crucial for consumers to make informed shopping choices in a rapidly changing market environment.

07/21/2025 Logistics Encyclopedia
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Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Chinas Tutoring Firms Shift to Livestream Ecommerce for Textbook Sales

Under the “Double Reduction” policy, Xueersi, following New Oriental's lead, has ventured into live streaming of educational products and achieved initial success. Financial reports show an increase in the revenue share of its content solutions business, with impressive sales of educational books through live streaming. Despite some controversy over being an “imitator,” Xueersi has achieved certain success in the educational product market, proving the viability of its transformation. Live streaming of educational products may become a new growth point for the education industry.

01/16/2026 Logistics Industry Insights
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Xinba Expands to Tiktok in Live Streaming Ecommerce Push

Xinba Expands to Tiktok in Live Streaming Ecommerce Push

With the slowdown of livestream e-commerce growth in China, leading organizations like Simba's Xin Xuan International are venturing overseas, targeting platforms like TikTok. This article analyzes Xin Xuan International's global strategy, the current status of MCN agencies going global, and the opportunities and challenges in overseas markets. It reveals the trend of globalization in the livestream e-commerce industry, highlighting the strategic shift of key players to capitalize on new markets and audiences beyond domestic boundaries.

01/07/2026 Logistics Industry Insights
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Smart Shopping Tips for Ebay Bargains

Smart Shopping Tips for Ebay Bargains

eBay's low prices stem from cost and sourcing advantages, but risks like counterfeit goods exist. It's recommended to choose reputable sellers, carefully read product descriptions, use secure payment methods, and pay attention to return policies. Consider seller ratings and reviews before purchasing. Understanding eBay's money-back guarantee is also crucial for a safe and satisfying shopping experience. Be aware of potential customs duties and shipping costs when buying from international sellers.

01/05/2026 Customs Knowledge
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