Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
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Minimum Capital Needed to Launch a Shopee Store Cluster

Minimum Capital Needed to Launch a Shopee Store Cluster

This article provides an in-depth analysis of the startup capital required for the Shopee store cluster model, using local Malaysian stores as an example. It details the cost structure of various aspects, including marketing, goods payments, logistics, and the payment cycle. The analysis emphasizes the impact of different sites, operating environments, and store cluster sizes on capital needs. The aim is to help sellers prepare adequately and avoid potential cash flow problems. Understanding these costs is crucial for successful Shopee store cluster operation.

02/03/2026 International Settlement
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US Shipping Fee Hike Risks Crossborder Ecommerce Sales

US Shipping Fee Hike Risks Crossborder Ecommerce Sales

The U.S.'s new 'Section 301 Vessel Fee' poses a challenge for cross-border sellers. VIOMALL, a cross-border distribution platform, leverages its local supply chain advantages to offer millions of U.S. warehouse-ready products and one-click listing & drop-shipping services. This helps sellers overcome high shipping costs and customs risks, enabling asset-light operations and stable profits. By providing access to readily available inventory within the US, VIOMALL empowers sellers to maintain competitive pricing and efficient delivery, mitigating the impact of the new fee.

02/03/2026 Logistics Industry Insights
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TCL Outlines HR Strategy for Global Expansion

TCL Outlines HR Strategy for Global Expansion

TCL is building a global human resource system to support its global operations through strategic adjustments, talent development, and compliance management. The company aims to optimize the system continuously and improve organizational efficiency in the future. This includes aligning HR practices with the globalization strategy, fostering a global mindset among employees, and ensuring compliance with local laws and regulations in different countries. The focus is on creating a unified and effective HR framework that can facilitate TCL's expansion and success in the global market.

02/03/2026 Logistics Industry Insights
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World Cup and Black Friday Drive Chinas Crossborder Ecommerce Amid IP Concerns

World Cup and Black Friday Drive Chinas Crossborder Ecommerce Amid IP Concerns

The overlap of the World Cup and Black Friday is expected to fuel a surge in cross-border e-commerce, with Yiwu-made World Cup merchandise seeing a boom in export orders. Sellers should seize this opportunity by stocking up on goods, while also being vigilant about intellectual property infringement risks and understanding local cultural taboos to maximize sales. Warm clothing products may emerge as a new growth area. This confluence of events presents both significant opportunities and challenges for cross-border e-commerce businesses.

02/03/2026 Logistics Industry Insights
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Vietnam Business Guide Key Insights for Due Diligence

Vietnam Business Guide Key Insights for Due Diligence

This article provides an in-depth guide to accessing Vietnam company information, covering corporate reports, individual data, and customized services. It helps you accurately assess business risks and seize investment opportunities, ultimately enabling you to succeed in the Vietnamese market. Learn how to effectively research companies, identify potential red flags, and make informed decisions. The guide emphasizes practical strategies for navigating the local business landscape and leveraging available resources to gain a competitive edge. This resource is essential for anyone considering investing or doing business in Vietnam.

02/03/2026 Customs Knowledge
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Temu Fined 2M in US for Consumer Protection Breaches

Temu Fined 2M in US for Consumer Protection Breaches

The U.S. FTC fined Temu $2 million for violating the INFORM Consumers Act, failing to adequately protect consumer reporting rights. This highlights the importance of compliance for cross-border e-commerce platforms. Platforms need to prioritize data transparency, user experience optimization, risk management, and technological investment to earn consumer trust and achieve sustainable development. The case underscores the growing scrutiny of overseas retailers operating in the US market and the need for proactive measures to ensure compliance with local regulations and protect consumer interests.

02/03/2026 Logistics Industry Insights
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Chinese Firms Rush Into Tiktoks Crossborder Ecommerce Surge

Chinese Firms Rush Into Tiktoks Crossborder Ecommerce Surge

TikTok's global popularity attracts players like New Oriental and Luo Yonghao. Cross-border e-commerce businesses can capitalize on this traffic surge by focusing on clear market targeting, high-quality content creation, strategic KOL collaborations, and data-driven optimization. While significant opportunities exist, challenges are also present. Businesses must adapt to the platform's unique characteristics and navigate the complexities of international markets to achieve sustainable success. This involves understanding local preferences, adhering to regulations, and building trust with global consumers. Success requires a proactive and adaptable approach.

01/04/2026 Logistics Industry Insights
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Guide to Amazon Europes one Certificate One Code KYC Process

Guide to Amazon Europes one Certificate One Code KYC Process

This article provides a detailed guide for obtaining the "Single Business License with Unified Social Credit Code" required for Amazon Europe Station KYC verification. It covers two methods: online self-service download and retrieval from the local Administration for Market Regulation. Alternative solutions are also provided for cases where the license cannot be obtained. The article advises new sellers to confirm this requirement during company registration and answers frequently asked questions about Europe Station KYC verification, aiming to help sellers successfully pass the audit.

01/04/2026 Customs Knowledge
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Tiktok Shop Emerges As Key Player in Ecommerce Growth

Tiktok Shop Emerges As Key Player in Ecommerce Growth

TikTok Shop is an e-commerce solution embedded within the TikTok platform, offering local shops, cross-border shops, and creator shopping carts. When joining, be mindful of shop quantity limitations, and remember that traffic is key. Operational strategies include account positioning, content creation, product selection, marketing promotion, and data analysis. Successfully operating a TikTok Shop requires refined strategies and sustained investment. It's important to understand the different shop types and tailor your approach accordingly to maximize visibility and sales potential within the competitive TikTok landscape.

01/04/2026 Logistics Industry Insights
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