Independent Ecommerce Sellers Boost Growth With Google Pmax

Independent Ecommerce Sellers Boost Growth With Google Pmax

This article provides an in-depth analysis of Google PMax campaigns, offering a comprehensive guide for independent website sellers from creation to optimization. It covers key aspects such as ad goal selection, budget bidding strategies, asset group optimization, and audience signal targeting. Addressing frequently asked questions, this guide empowers sellers to effectively leverage PMax to improve performance. Learn how to maximize your return on investment and drive conversions with PMax ads for your independent online store.

01/04/2026 Logistics Industry Insights
Read More
Ebay Launches Datadriven Product Tools for Sellers

Ebay Launches Datadriven Product Tools for Sellers

Product selection is crucial for eBay sellers aiming to boost sales. This article recommends 13 eBay product research tools, including Jungle Scout and Shumo Cross-border, covering data analytics, listing optimization, and store group management. These tools help sellers accurately identify trending products, improve operational efficiency, and ultimately achieve sales growth by providing insights into market trends, competitor analysis, and product performance. They empower sellers to make data-driven decisions and optimize their product offerings for maximum profitability.

01/04/2026 Logistics Encyclopedia
Read More
Sea Group Expands Shopees Southeast Asia Focus with Malaysia Push

Sea Group Expands Shopees Southeast Asia Focus with Malaysia Push

Sea Group, Shopee's parent company, is strategically readjusting its focus back to the Southeast Asian market, with a significant bet on Malaysia. This involves increased investment, including the construction of large-scale logistics parks, aiming to strengthen its competitive advantage, address logistical challenges, and improve profitability. However, the market remains highly competitive, and whether Shopee can effectively convert growth into sustainable profits remains a key challenge.

01/07/2026 Logistics Industry Insights
Read More
WCO Expert Group Boosts Customs Efficiency with Enhanced Audit System

WCO Expert Group Boosts Customs Efficiency with Enhanced Audit System

The World Customs Organization (WCO) held a Post Clearance Audit (PCA) expert group workshop in Canada to revise the 2012 WCO PCA Guidelines and enhance global customs audit capabilities. Customs experts from six regions shared experiences and discussed key issues such as risk management and data analysis. The WCO will continue to follow up and utilize the CLiKC! platform to promote communication, helping customs administrations worldwide build more efficient and accurate audit systems.

01/05/2026 Customs Knowledge
Read More