Kraft Heinz Boosts Supply Chain Efficiency with New Operations Center

Kraft Heinz Boosts Supply Chain Efficiency with New Operations Center

Kraft Heinz successfully addressed a mayonnaise bottle shortage crisis and achieved cost savings and efficiency gains by establishing an operations center and integrating its supply chain and marketing departments. This strategic transformation, breaking down departmental silos, is crucial for companies to maintain competitiveness in a highly competitive market. Integration is not easy, but Kraft Heinz's experience demonstrates that it is a worthwhile path to explore. By centralizing operations, Kraft Heinz streamlined processes and improved responsiveness to market demands, ultimately strengthening its overall supply chain resilience.

01/19/2026 Logistics Industry Insights
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Chinese OEM Maxpeedingrods Gains Global Racing Market Share

Chinese OEM Maxpeedingrods Gains Global Racing Market Share

Founded by Chen Shu, a returnee student, MaxpeedingRods has successfully broken the monopoly of German and Japanese brands in the automotive modification parts sector. Through strategies like free trials, professional certifications, and participation in international racing events, the brand has gained global user recognition. MaxpeedingRods emphasizes product research and development, along with overseas marketing, and actively embraces the new energy vehicle market. It provides valuable experience for Chinese auto parts companies seeking to expand globally, demonstrating a path to success in a competitive international landscape.

01/19/2026 Logistics Industry Insights
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Independent Ecommerce Sites Sustain Postholiday Growth

Independent Ecommerce Sites Sustain Postholiday Growth

SHOPYY's key account manager, LEO, will host a live broadcast on December 24th, sharing insights on leveraging Christmas and New Year to build a sustainable independent website. The broadcast will focus on holiday marketing strategies, user experience optimization, customer relationship management, data analysis & optimization, and technical support. Through real-world case studies, LEO will delve into SHOPYY's features and application techniques, helping cross-border e-commerce practitioners seize opportunities and achieve sales growth. Learn how to maximize your holiday sales potential with practical tips and actionable strategies.

01/23/2026 Logistics Industry Insights
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Pet Wigs Gain Popularity in US and European Markets

Pet Wigs Gain Popularity in US and European Markets

Pet wigs are becoming popular in the European and American markets, presenting opportunities for cross-border sellers. Key factors include material selection, design, and pricing. The European and American markets hold significant potential, with Halloween and Christmas being peak seasons. Success hinges on carefully selecting products, precise marketing, and cultivating niche markets. Potential risks include quality concerns, aesthetic differences, and competition, requiring careful consideration and mitigation strategies. Focusing on these aspects can help sellers capitalize on this growing trend and achieve success in the pet wig market.

01/23/2026 Logistics Industry Insights
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Fastfashion Rivals SHEIN and Temu Compete As she Economy Grows

Fastfashion Rivals SHEIN and Temu Compete As she Economy Grows

Reddit launched short video features, Meta upgraded Reels, and Google expanded local services ads. SHEIN and Temu are engaged in another lawsuit, while a flexible apparel supply chain service provider secured funding. The rise of the "She Economy" presents new opportunities for overseas brands. Brands need to deeply understand the needs of female consumers abroad, create products and services that align with their values, and leverage social media platforms for interaction. Understanding cultural nuances and tailoring marketing strategies are crucial for success in this evolving market.

01/23/2026 Logistics Industry Insights
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Jackery Emerges As Global Leader in Energy Storage

Jackery Emerges As Global Leader in Energy Storage

Jackery has risen from a niche energy storage sector to become a global leader through its forward-looking strategy and innovative products. With annual sales reaching 3.6 billion RMB, its products are available in over 50 countries, with cumulative shipments exceeding 6 million units. Leveraging China's supply chain advantages, Jackery focuses on the European and American outdoor power station markets. Through KOL collaborations, scenario-based marketing, and refined operations, Jackery has successfully capitalized on the golden growth cycle of the global energy storage market.

01/23/2026 Logistics Industry Insights
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Artisanal Crafts Gain Market Traction by Reviving Heritage

Artisanal Crafts Gain Market Traction by Reviving Heritage

This paper delves into the cultural, artistic, and economic value of handicrafts, emphasizing the importance of preserving and passing on traditional techniques. It proposes development paths including design innovation, material innovation, and marketing innovation. The aim is to reveal how handicrafts can reshape value and seize new market opportunities, thereby making a greater contribution to the development of human civilization. The study highlights the need for a balance between tradition and modernity to ensure the sustainable growth and relevance of handicrafts in the contemporary world.

01/23/2026 Logistics Encyclopedia
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Bing Ads Guide for Entering US and EU Markets

Bing Ads Guide for Entering US and EU Markets

This article delves into the unique advantages of Bing Ads in search arbitrage within the European and American markets. It provides a comprehensive guide for beginners on setting up Bing Ads campaigns, covering crucial steps such as goal setting, structure configuration, keyword selection, ad copywriting, budget bidding, and continuous optimization. This guide aims to empower cross-border e-commerce businesses to leverage Bing Ads for more efficient marketing and achieve better results. It offers practical insights and actionable strategies to maximize ROI on Bing advertising campaigns.

01/20/2026 Logistics Encyclopedia
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Breakbulk Sector Adapts with Upgrades and Tech Innovations

Breakbulk Sector Adapts with Upgrades and Tech Innovations

The maritime bulk cargo transportation is undergoing a profound transformation, with the upgrading of multipurpose vessels (MPVs) being crucial. Market trends indicate the phasing out of smaller vessels, replaced by MPVs with enhanced lifting capacity and the ability to accommodate diverse cargo types. Technological advancements extend beyond the vessels themselves to encompass marketing and booking methods. Shippers need to pay attention to changes in market competition and explore new cooperation models to address future challenges. The shift towards larger, more versatile MPVs is reshaping the industry.

01/20/2026 Logistics Industry Insights
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Marketers Urged to Plan Early for 2026 Competitive Advantage

Marketers Urged to Plan Early for 2026 Competitive Advantage

This article delves into the advantages of pre-year planning for network marketing activities in 2026. By comparing the differences between pre-year and post-year implementation, it highlights the unique benefits of pre-year strategies in terms of competitive pressure, search engine optimization, customer decision-making periods, and promotional opportunities. The article summarizes eight key benefits of pre-year planning, aiming to help businesses seize market opportunities and achieve revenue growth. It emphasizes the strategic advantage of early preparation in a competitive landscape.

01/21/2026 Logistics Industry Insights
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