As science fiction scenarios gradually become reality, are we prepared for an energy self-sufficient future? At CES 2026, Jackery's photovoltaic Mars robot painted precisely such a vision. This innovative product combining solar storage, AI algorithms and robotics technology breaks traditional limitations of energy storage devices, signaling an impending industry transformation.
The Global Energy Storage Market: From Emergence to Explosion
The global energy storage market is experiencing unprecedented growth. According to industry data, December 2025 alone saw 38 major storage projects deployed worldwide, totaling 40.62GWh across more than 20 countries including Spain, Australia, Saudi Arabia and Malaysia. From large-scale power stations to portable devices, the entire industry chain demonstrates vigorous development, proving storage technology is no longer futuristic but actively reshaping how we live and work.
Jackery: Pioneering Portable Energy Storage Globally
Amid this global surge, Shenzhen-based Jackery has emerged as a benchmark in portable energy storage through strategic positioning and product excellence.
Founder Zhongwei Sun: Visionary Leadership
Jackery's founder recognized lithium batteries' potential early this century when encountering the phrase "new energy lithium battery industry is the sunrise industry of the 21st century." This insight led him to develop the world's first lithium battery power bank, considered the progenitor of modern portable chargers, followed by iPhone-compatible battery cases.
After establishing parent company Poweroak in 2011, Jackery launched in Silicon Valley in 2012 initially focusing on mobile accessories. Inspired by Tesla's Powerwall, Sun strategically pivoted toward energy storage. The 2016 Explorer series marked Jackery's entry into outdoor energy solutions, with solar panels added in 2018 to serve camping and RV markets, accelerating international expansion.
Impressive Financial Performance
Jackery's growth is reflected in its 2024 global sales reaching ¥3.606 billion. By Q3 2025, its products served over 50 countries with 6 million units shipped. During Amazon Prime Day, Jackery achieved breakthrough growth in core markets including the U.S., Japan and Europe.
Keys to Jackery's Success
Jackery's achievements stem from deep understanding of international market needs:
- Leveraging Chinese supply chain for Western outdoor markets: Jackery capitalized on China's manufacturing advantages to address robust Western demand for portable outdoor power.
- Innovative marketing: Partnering with outdoor and tech influencers to demonstrate products in authentic scenarios rather than traditional advertising.
- Creating original engagement events: Initiatives like "Jackery Day" foster community through social media challenges and giveaways.
- User-generated content strategy: The #Jackery TikTok campaign generated over 10,000 organic posts.
- Market-specific adaptations: Tailoring products to regional needs like emergency preparedness in Japan (30% market share) and RV camping in the West.
The Golden Age of Energy Storage
Jackery's rise coincides with two major market drivers:
- Growing outdoor recreation increasing demand for portable power
- Extreme weather expanding applications for mobile energy storage beyond recreation to emergency home use
Market Outlook
Industry projections indicate the global battery storage market will grow from $25.02 billion in 2024 to $114.05 billion by 2032 at 19.58% CAGR. China produces over 90% of global portable storage capacity, while emerging markets in the Middle East, Africa and Australia present new opportunities alongside established Western markets.
Jackery's success demonstrates how strategic vision, product excellence and innovative marketing can establish market leadership in this transformative industry.