Linkedin Unveils Fourstep Strategy for B2B Marketing Success

Linkedin Unveils Fourstep Strategy for B2B Marketing Success

This article introduces how to leverage LinkedIn for target market analysis in B2B companies going global. It covers analyzing your own company page data, conducting competitor analysis, using polls to gather customer feedback, deep-diving into information within LinkedIn groups, and tracking hashtags to stay abreast of industry trends. By using these methods, B2B marketers can better understand target market needs and develop more effective marketing strategies. This approach allows for data-driven decision making and improved ROI on international marketing efforts.

12/29/2025 Logistics Industry Insights
Read More
Ozon Faces Nasdaq Delisting Amid Russian Ecommerce Challenges

Ozon Faces Nasdaq Delisting Amid Russian Ecommerce Challenges

OZON faces a potential delisting from Nasdaq, but maintains a leading position and growth potential in the Russian e-commerce market. This analysis explores the reasons and impacts of the delisting threat, highlighting OZON's resilient growth and unique advantages. It also forecasts its future development. By actively addressing challenges and seizing market opportunities, OZON is expected to overcome difficulties and achieve sustainable growth. Despite the Nasdaq situation, its strong presence in Russia and adaptation strategies are key to its continued success.

12/29/2025 Logistics Industry Insights
Read More
Senci Electric Expands Globally with Backup Power Solutions

Senci Electric Expands Globally with Backup Power Solutions

Senci Electric, starting as a small generator parts OEM, faced resistance from international brands. It resolutely transformed into an independent brand, focusing on the US market. Through technological innovation and localization strategies, Senci achieved an impressive annual sales of $40 million on Amazon. Its success story exemplifies the triumph of Chinese manufacturers in the global market and foreshadows the significant potential of the portable power station sector. The company's journey showcases the importance of adaptation and innovation for Chinese brands seeking international success.

12/30/2025 Logistics Industry Insights
Read More
Northwest Florida Beaches Airport Emerges As Key US Cargo Hub

Northwest Florida Beaches Airport Emerges As Key US Cargo Hub

Northwest Florida Beaches International Airport (ECP) in Panama City is a strategic air cargo hub for accessing the U.S. market. With modern facilities, convenient route networks, and significant market potential, the airport serves as a key gateway connecting Florida and the Southeastern United States. ECP presents limitless opportunities for businesses seeking efficient air freight solutions and access to a thriving regional economy. Its location and infrastructure make it an ideal choice for companies looking to expand their reach and optimize their supply chains within the U.S.

09/26/2025 Airport Codes
Read More
Brazils Ecommerce Surge Leads Global Valentines Day Trends

Brazils Ecommerce Surge Leads Global Valentines Day Trends

Global E-commerce Updates: Brazil's Valentine's Day shopping season kicks off, with footwear and accessories being popular. Amazon India recognized as a 'Most Admired Company' for operational excellence. The US e-commerce market shows steady growth. eBay reminds sellers to focus on UKCA compliance. A new cross-border e-commerce sea route in Xiamen facilitates exports. These updates highlight key trends in global e-commerce, including seasonal consumer behavior, operational excellence recognition, market growth, and the importance of regulatory compliance for sellers operating internationally.

12/29/2025 Logistics Industry Insights
Read More
Special Cargo Air Transport Faces Shifting Industry Demands

Special Cargo Air Transport Faces Shifting Industry Demands

This webinar focuses on air freight special cargo, providing an in-depth interpretation of the latest IATA regulatory changes, detailing operational procedures, and sharing risk management strategies. It also explores how technological innovation can enhance supply chain efficiency and transparency, and how to integrate sustainability into air freight operations. Furthermore, it will analyze market demands, the competitive landscape, and emerging market opportunities. Participants are advised to refer to the IATA Dangerous Goods Regulations manual to ensure compliance with the latest standards and best practices.

12/30/2025 Logistics Industry Insights
Read More