Amazon Vs Ebay Best Platform for Crossborder Sellers

Amazon Vs Ebay Best Platform for Crossborder Sellers

This article provides an in-depth analysis of the characteristics of Amazon and eBay, two major cross-border e-commerce platforms. It offers a detailed comparison of their platform positioning, user demographics, fee structures, and operational models. The aim is to assist novice sellers in choosing the most suitable platform based on their individual circumstances, enabling them to get started quickly and achieve profitability. Selecting a platform is just the first step; continuous learning and optimization are crucial for long-term success.

01/05/2026 Logistics Industry Insights
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Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon sellers need to develop precise advertising strategies based on their stage and product category characteristics. Top sellers focus on market share expansion, mid-tier sellers emphasize new product development and traffic expansion, while bottom sellers should simplify operations and use low-cost traffic acquisition. Category characteristics such as traffic distribution and IDR (Impression Density Ratio) values influence advertising strategy choices and require customized approaches. A tailored strategy is essential for optimal advertising performance on Amazon.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Use Offplatform Traffic to Improve Rankings

Amazon Sellers Use Offplatform Traffic to Improve Rankings

This article delves into how new Amazon products can rapidly improve their organic keyword ranking to the top three pages through off-Amazon traffic. It details the strategies, steps, and precautions for off-Amazon promotion, emphasizing the importance of stable traffic, conversion rate optimization, ranking control, and price advantages. The aim is to help sellers overcome traffic bottlenecks and create best-selling products. The article provides practical guidance on leveraging external sources to boost visibility and drive sales on Amazon.

01/05/2026 Logistics Industry Insights
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Ozons Topselling Products for Russias Holiday Season

Ozons Topselling Products for Russias Holiday Season

This article provides an OZON seller's guide to product selection for Russian holiday seasons. It focuses on key categories such as the Spring Festival, Children's Day holidays, and home decorations. The article emphasizes the importance of understanding local customs, referencing past best-selling products, and preparing inventory in advance. This helps sellers accurately grasp market opportunities and achieve sales growth in the Russian market through the OZON platform.

01/05/2026 Logistics Industry Insights
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Youtube Shorts Gains Traction in Niche Language Markets

Youtube Shorts Gains Traction in Niche Language Markets

This article delves into the algorithm of YouTube Shorts and, through practical case studies, reveals how to leverage niche language markets for targeted traffic generation, achieving explosive growth in cross-border e-commerce. It emphasizes the importance of language and audience verticality, as well as product differentiation, in short video marketing. The article provides practical operational guidelines and strategic suggestions for cross-border e-commerce sellers, offering insights into maximizing the potential of YouTube Shorts for international market penetration and sales.

01/05/2026 Logistics Industry Insights
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Ecommerce Sellers Optimistic After Strong double 11 Sales

Ecommerce Sellers Optimistic After Strong double 11 Sales

Following a successful "Double 11" shopping festival, cross-border e-commerce sellers are gearing up for Black Friday. To maximize opportunities, sellers should prioritize Listing optimization, warehouse management, and data analysis for precise operation. Tools like Mabang ERP can help sellers improve efficiency, reduce costs, and capitalize on the Black Friday opportunity to achieve sales growth. Focusing on these key areas will be crucial for success during this peak shopping season.

01/05/2026 Logistics Industry Insights
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Skechers Targets 14 Counterfeit Trademarks on Amazon

Skechers Targets 14 Counterfeit Trademarks on Amazon

This article reveals infringement lawsuits initiated by the popular Amazon brand Skechers, highlighting the risks of trademark, patent, and copyright infringement. It also lists recent examples of other infringement cases. The article provides cross-border e-commerce sellers with advice on preventing infringement risks, including comprehensive searching, cautious usage, timely monitoring, and seeking professional assistance. It emphasizes the importance of due diligence and proactive measures to avoid potential legal issues and financial losses associated with intellectual property rights violations in the competitive online marketplace.

01/05/2026 Logistics Industry Insights
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Apparel Sellers Struggle With Rising Amazon Ad Costs

Apparel Sellers Struggle With Rising Amazon Ad Costs

This article uses a clothing seller case study to analyze common pitfalls in Amazon advertising: uncontrolled automatic campaigns, focusing solely on broad keywords in manual campaigns, and accumulating ineffective keywords. It proposes solutions such as reducing automatic campaign budgets, conducting precise keyword research, and eliminating ineffective keywords. These strategies help sellers optimize their advertising, improve conversion rates, and avoid wasteful spending. New sellers should carefully consider the apparel category and conduct thorough market research and operational planning.

01/05/2026 Logistics Industry Insights
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Douyin Expands into Image Content to Rival Xiaohongshu

Douyin Expands into Image Content to Rival Xiaohongshu

Douyin is heavily investing in image-text content marketing to address gaps in its e-commerce ecosystem and challenge Xiaohongshu's dominance in the product discovery space. Despite previous attempts, Douyin hasn't achieved significant success in this area. Facing e-commerce competition and slowing user growth, Douyin aims to achieve a breakthrough through image-text content. However, it needs to strike a balance between commercial growth and content quality to succeed in attracting and retaining users interested in product discovery and recommendations.

01/05/2026 Logistics Industry Insights
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Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

The Russian e-commerce platform OZON is experiencing rapid growth, presenting significant opportunities for Chinese sellers. This article analyzes the reasons behind OZON's rise, its market potential, and how new sellers can quickly get started. It emphasizes the importance of seizing the early-stage advantages and adopting flexible operational strategies. The article encourages sellers to actively join OZON and embark on a profitable journey in the Russian e-commerce market.

01/05/2026 Logistics Industry Insights
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