Study Examines Impact of Offamazon Traffic on Product Targeting

Study Examines Impact of Offamazon Traffic on Product Targeting

This article analyzes whether off-Amazon traffic disrupts product audience targeting on Amazon. The conclusion is that off-Amazon traffic is tracked by Amazon through affiliate links and does not directly affect on-site traffic or keyword rankings. Order volume is key to improving keyword rankings, so there is no need to worry too much about the negative impact of off-Amazon traffic. Choosing the right off-Amazon channels and optimizing the listing are crucial for improving conversion rates.

01/04/2026 Logistics Industry Insights
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Experts Debate Yuans Rise Impact on Exchange Rates Investments

Experts Debate Yuans Rise Impact on Exchange Rates Investments

BOC Securities' chief economist Guan Tao analyzes the RMB exchange rate trend, pointing out that the recent RMB appreciation benefits from a weak US dollar, trade surplus, and economic growth. However, it still faces uncertainties such as a US dollar rebound and weakening external demand. He emphasizes that the exchange rate serves as a "shock absorber" in the short term, while the long-term trend depends on economic fundamentals. He calls for a rational view of exchange rate fluctuations and cautions against blind optimism.

01/15/2026 Exchange Rate Query
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US Rail Merger Delay Threatens 85B Supply Chain Impact

US Rail Merger Delay Threatens 85B Supply Chain Impact

The delayed submission of the $85 billion merger between Union Pacific and Norfolk Southern has sent shockwaves through the industry. This merger aims to create a transcontinental railroad empire spanning the East and West coasts of the United States. However, it faces opposition from competitor BNSF and concerns from labor unions. The Surface Transportation Board's (STB) ultimate decision will determine the future landscape of the American railroad industry, impacting supply chains and competition. The outcome will significantly reshape how goods are transported across the nation.

01/21/2026 Logistics Industry Insights
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HS Code 21069022 Tariff Impact and Supply Chain Strategies

HS Code 21069022 Tariff Impact and Supply Chain Strategies

This paper focuses on the classification of goods under HS code 21069022, analyzing the potential risks associated with incorrect classification. It proposes supply chain optimization strategies for businesses, including accurate classification, tariff impact analysis, process optimization, and professional consultation. The aim is to help companies reduce trade costs and enhance competitiveness by ensuring correct HS code application and understanding its tariff implications. Implementing these strategies will minimize potential penalties and maximize efficiency in international trade operations.

01/27/2026 HS Code Query
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US Shipping Reform Act to Impact Global Trade Dynamics

US Shipping Reform Act to Impact Global Trade Dynamics

The U.S. Ocean Shipping Reform Act is about to take effect, marking the first significant overhaul of U.S. ocean shipping regulations since 1998. This act aims to address issues such as ocean carriers refusing cargo and lack of transparency. It grants the Federal Maritime Commission (FMC) greater regulatory authority, promotes fair competition in the shipping market, and ultimately benefits consumers. This reform is expected to reshape the global trade landscape by addressing long-standing challenges in the ocean shipping industry and fostering a more equitable and efficient system.

01/28/2026 Logistics
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Logistics Sector Adapts to Rate Hikes Supply Chain Challenges

Logistics Sector Adapts to Rate Hikes Supply Chain Challenges

The logistics industry faces unprecedented challenges amidst economic fluctuations and policy adjustments. This paper analyzes the impact of Federal Reserve interest rate adjustments, trade frictions, and demand volatility on logistics. It proposes strategies such as digital transformation, diversified sourcing, flexible transportation, risk management, and strategic partnerships. The aim is to help logistics companies reshape supply chain resilience, find certainty in uncertainty, and achieve sustainable development. By proactively adapting to these changes, logistics businesses can navigate the complexities and emerge stronger in the long run.

01/07/2026 Logistics Industry Insights
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AFS Logistics Expert Analyzes Freight Industry Challenges

AFS Logistics Expert Analyzes Freight Industry Challenges

The 'Logistics Management' podcast features AFS Logistics expert Tom Nightingale discussing challenges and opportunities in the freight logistics market. Topics include peak season outlook, capacity rates, nearshoring, and the impact of the Baltimore bridge collapse. Nightingale advises businesses to plan ahead, diversify their supply chains, and leverage technology for optimized management. He emphasizes proactive strategies to mitigate risks and capitalize on emerging trends in the evolving logistics landscape, ultimately ensuring greater resilience and efficiency in their operations. This includes exploring alternative sourcing options and streamlining processes.

01/15/2026 Logistics Industry Insights
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Freight Logistics Expert Discusses Supply Chain Challenges

Freight Logistics Expert Discusses Supply Chain Challenges

The 'Logistics Management' podcast features Tom Nightingale from AFS Logistics, providing in-depth insights into the freight logistics market. The episode focuses on key topics such as peak season outlook, capacity rates, nearshoring, and the impact of the Baltimore bridge collapse, offering valuable market analysis and response strategies. Drawing upon his extensive industry experience, Tom Nightingale helps businesses capitalize on market opportunities, optimize operational efficiency, and enhance their logistics competitiveness. This episode provides actionable intelligence for navigating the complexities of the current freight landscape.

01/15/2026 Logistics Industry Insights
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Postpandemic Logistics Supply Chains Adapt and Strengthen

Postpandemic Logistics Supply Chains Adapt and Strengthen

The logistics industry demonstrated remarkable resilience and adaptability amid the COVID-19 pandemic. This report reveals the pandemic's impact on logistics costs and the economy, analyzing the response strategies and innovative practices of logistics companies. It provides an in-depth analysis of specific market segments including road, rail, air, and water transport, as well as warehousing. The report emphasizes that logistics companies should build diversified supply chains, enhance supply chain flexibility, embrace technological innovation, strengthen risk management, and deepen collaboration to address future challenges.

01/19/2026 Logistics Industry Insights
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Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

This article provides an in-depth analysis of commission and logistics costs under the Ozon Marketplace model, comparing it with the RealFBS model. It offers cost calculation examples and analyzes the rates of Chinese logistics partners. Furthermore, it provides strategic recommendations for sellers to optimize profit margins and achieve success on the Ozon platform. The analysis focuses on understanding the interplay between Ozon's commission structure, various logistics options, and their impact on overall profitability for sellers operating on the platform, particularly those utilizing Chinese logistics providers.

01/26/2026 Logistics
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