Materialdriven Facebook Ads Gain Traction in ASC Era

Materialdriven Facebook Ads Gain Traction in ASC Era

In the age of Facebook's Advantage+ Campaign (ASC), creative assets are the key driver. This paper proposes a dual-series testing method for efficiently identifying high-quality creatives, maximizing ROI through bid optimization and audience discovery. We provide customized strategy adjustments for different scenarios, including general product bestsellers and brand websites, helping to improve product testing efficiency. The focus is on leveraging creative optimization within the ASC framework to achieve better campaign performance.

01/15/2026 Logistics Industry Insights
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Transpacific Trade Shifts Reshape Global Supply Chains

Transpacific Trade Shifts Reshape Global Supply Chains

The Transpacific trade lane is undergoing profound changes. US demand is driving capacity shifts, while the rise of Southeast Asia is reshaping the carrier landscape. Smaller carriers are emerging, and innovative services are becoming key to competition. Businesses need to pay attention to these trends and adjust their supply chain strategies. Leveraging technology and data-driven solutions is crucial for maintaining a competitive edge in this dynamic market. Companies must adapt to the evolving dynamics to thrive in the face of increasing competition and shifting global trade patterns.

01/19/2026 Logistics Industry Insights
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Green Shipping Faces Supply Chain Hurdles Amid Sustainability Push

Green Shipping Faces Supply Chain Hurdles Amid Sustainability Push

Carbon emissions from air freight pose a challenge to supply chain sustainability. FedEx's emission reduction targets were impacted by e-commerce growth and the pandemic. Companies need to re-evaluate their supply chains, reducing reliance on air transport, optimizing routes, and embracing multimodal transport and near-sourcing. Policy incentives and technological innovations like sustainable aviation fuel and electric aircraft offer future hope. Businesses should view sustainability as a strategic investment, achieving a win-win for both economic and environmental benefits.

01/19/2026 Logistics Industry Insights
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Women Gain Ground in Supply Chain Leadership

Women Gain Ground in Supply Chain Leadership

The representation of women in supply chain continues to increase, with the gender pay gap gradually narrowing, largely thanks to corporate DEI initiatives. However, career advancement bottlenecks and talent attrition remain challenges. Future efforts should focus on bolstering support for women's professional development and fostering an inclusive environment to promote gender equality and overall prosperity within the industry. Further research and targeted programs are needed to address the specific barriers women face and ensure their continued success in the supply chain field.

01/19/2026 Logistics Industry Insights
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Supply Chain Managers Face Retention Crisis Amid Great Resignation

Supply Chain Managers Face Retention Crisis Amid Great Resignation

The supply chain is facing a "Great Resignation," with staff shortages, low loyalty, and limited development opportunities exacerbating employee turnover. The pandemic has accelerated workplace transformation, requiring companies to pay attention to employee needs to avoid talent drain. Factors like insufficient staffing, lack of employee engagement, and limited career growth contribute to the increasing attrition rates. Businesses need to adapt to the changing demands of the workforce and implement strategies to retain valuable employees in this evolving landscape.

01/19/2026 Logistics Industry Insights
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Toyota Slashes Output Amid Global Chip Shortage Hits Auto Sector

Toyota Slashes Output Amid Global Chip Shortage Hits Auto Sector

The global automotive industry is facing a chip shortage crisis, with Toyota's significant production cuts serving as a warning. The worsening pandemic in Southeast Asia exacerbates component shortages, impacting automakers like Ford and GM. Automakers are actively seeking solutions, with diversifying supply chains and collaborating with chip manufacturers being key strategies. Consumers may face longer waiting times and reduced configurations. This crisis may accelerate the automotive industry's transition to electrification and intelligentization.

01/19/2026 Logistics Industry Insights
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Dollar Tree Struggles As Dollar General Expands

Dollar Tree Struggles As Dollar General Expands

Dollar Tree and Dollar General, as low-price retail giants, have responded differently to rising global shipping costs. Dollar Tree, constrained by its “dollar store” pricing strategy, has suffered profit losses and supply chain disruptions. Dollar General, however, has remained relatively stable with consistent profit expectations. This reflects differences in their business models, supply chain management, and target customer base. It also serves as a warning to the retail industry, highlighting the need for increased supply chain resilience and flexible adaptation to market changes.

01/19/2026 Logistics Industry Insights
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Gap Inc Loses 65B Amid Supply Chain Struggles

Gap Inc Loses 65B Amid Supply Chain Struggles

Gap Inc. has suffered significant losses due to supply chain issues, with Old Navy experiencing poor performance. The company is striving to survive by diversifying its supply chain, optimizing inventory management, innovating the brand, and cutting costs. These efforts aim to mitigate the impact of the supply chain crisis and revitalize the struggling Old Navy brand, ultimately improving the overall financial health of the Gap Inc. group. The company faces challenges in a competitive fast fashion market.

01/19/2026 Logistics Industry Insights
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Cloud Tech Boosts Supply Chain Efficiency Spurs Growth

Cloud Tech Boosts Supply Chain Efficiency Spurs Growth

Cloud technology is rapidly reshaping supply chain management by reducing costs, providing real-time insights, and facilitating information sharing. This empowers businesses to enhance supply chain resilience, make intelligent decisions, and achieve explosive growth. Embracing cloud technology is crucial for companies to stand out in a fiercely competitive market. Cloud solutions enable better visibility, collaboration, and agility, allowing businesses to respond effectively to disruptions and optimize their operations for efficiency and profitability.

01/19/2026 Logistics Industry Insights
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Pasta Maker Adapts to Global Supply Chain Challenges

Pasta Maker Adapts to Global Supply Chain Challenges

Food blogger Dan Pashman's journey to create 'cascatelli' pasta was a battle against the global supply chain crisis during the pandemic. He overcame numerous obstacles, including raw material shortages and packaging carton shortages, to successfully launch his product. This story showcases how businesses can overcome challenges during supply chain disruptions through innovation and adaptability, ultimately achieving success. Pashman's experience highlights the resilience required to navigate unprecedented logistical hurdles and the importance of creative solutions when traditional supply lines are strained.

01/19/2026 Logistics Industry Insights
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