Googles Pmax Boosts DTC Brands Direct Traffic

Googles Pmax Boosts DTC Brands Direct Traffic

Cross-border e-commerce DTC transformation relies on private domain traffic. Google's PMax ads are efficient and convenient, improving conversions and helping brands quickly accumulate private domain traffic to achieve growth. Leveraging Google Ads, especially PMax campaigns, can be a powerful strategy for DTC brands expanding overseas to build a loyal customer base and drive sustainable sales by attracting and nurturing customers within their own ecosystem.

Temu Sellers Face Boom and Bust on Pinduoduos Global Platform

Temu Sellers Face Boom and Bust on Pinduoduos Global Platform

The seller ecosystem on Pinduoduo's overseas platform, Temu, presents a mixed picture. Some sellers achieve explosive order growth through refined product selection and pricing strategies, while others choose to clear inventory and withdraw due to low prices and inefficiency. Temu faces the challenge of balancing price, service, efficiency, and the overall ecosystem. Sellers need to continuously adapt and innovate to survive in this dynamic environment.