Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Cross-border e-commerce sellers are facing high costs of in-platform traffic and actively seeking off-site traffic generation. However, the effectiveness of off-site promotion is often unstable. This article, through case studies, emphasizes the need for a systematic approach to off-site traffic, precise targeting of users, and comprehensive consideration from strategy and judgment to execution. It aims to help sellers break through growth bottlenecks.

01/23/2026 Logistics Industry Insights
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Ozon Marketplace Sellers Urged to Address Hidden Fees for Profit Growth

Ozon Marketplace Sellers Urged to Address Hidden Fees for Profit Growth

Operating an Ozon store often leads to profit leakage due to hidden fees. This article reveals five major 'money-sucking black holes': automatic promotions, advertising bids, paid trials, point-based reviews, and rule changes. We provide corresponding strategies to help you carefully manage expenses, plug the loopholes, and maximize profits. By understanding these hidden costs and implementing proactive measures, you can significantly improve your Ozon store's profitability and overall financial performance.

01/10/2026 International Settlement
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Slovenia Leverages Seaports for Global Trade Despite Landlock

Slovenia Leverages Seaports for Global Trade Despite Landlock

Although Slovenia is a landlocked country, it engages in maritime trade through cooperation with Croatia, utilizing the Port of Koper and the Port of Rijeka. Maritime freight costs consist of port fees, freight charges, agency fees, and insurance, influenced by factors such as cargo type, transport distance, time, and market supply and demand. Understanding these elements is crucial for businesses to optimize their international trade strategies and reduce transportation expenses.

01/26/2026 Port Encyclopedia
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Lesotho Implements Customs Preruling System to Ease Trade

Lesotho Implements Customs Preruling System to Ease Trade

The WCO is assisting Lesotho in establishing a customs advance ruling system to reduce trade costs and improve customs clearance efficiency. Discussions between the two parties covered legal amendments, software upgrades, and the development of an action plan to promote economic development. This initiative aims to streamline trade processes, provide greater certainty for traders, and ultimately contribute to Lesotho's economic growth by fostering a more predictable and efficient trading environment.

01/26/2026 Customs Knowledge
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Iran Publishes Persian HS Notes to Facilitate Trade

Iran Publishes Persian HS Notes to Facilitate Trade

Iranian Customs has translated the World Customs Organization's Harmonized System Explanatory Notes into Persian to improve commodity classification accuracy, enhance customs clearance efficiency, reduce trade costs, and facilitate international trade. This initiative holds significant implications for Iran's international trade and serves as a valuable reference for other developing countries. The translation aims to streamline processes and promote greater compliance with international standards, ultimately fostering a more efficient and transparent trading environment.

01/26/2026 Customs Knowledge
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Strategies to Optimize International Air Freight Transit Times

Strategies to Optimize International Air Freight Transit Times

This article delves into the concepts of the first leg and second leg in international air freight, explaining in detail the impact of transit on air freight time efficiency. It provides practical suggestions for optimizing transit points and improving freight efficiency, helping you navigate international air freight and reduce transportation costs. The analysis covers key factors affecting transit time and offers actionable strategies for streamlining the entire air freight process.

01/26/2026 Logistics Encyclopedia
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Importers Bear Customs Inspection Fees Rules Clarified

Importers Bear Customs Inspection Fees Rules Clarified

Flexport clearly states that customs inspection fees are borne by the importer, including inspection fees, service fees, transportation fees, and storage fees. LCL shipments are allocated proportionally. It is recommended to ensure compliant declarations, choose a reliable freight forwarder, purchase insurance, and pay attention to customs policies to reduce the risk of inspection and economic losses. Being proactive in these areas can help importers navigate the complexities of customs procedures and minimize unexpected costs associated with inspections.

11/03/2025 Customs Knowledge
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Understanding Chargeable Weight in Air Cargo Tonnage and Volume Pricing Explained

Understanding Chargeable Weight in Air Cargo Tonnage and Volume Pricing Explained

This article introduces the definitions and calculation methods for cargo weight above one ton and flat weight cargo in air freight. Cargo weight refers to goods exceeding one ton, while flat weight cargo consists of goods with a total weight ≥1 ton and a specific gravity ranging from 167 to 300 kg. Through practical examples, the article clarifies the distinctions between light cargo, heavy cargo, and flat weight cargo. It also highlights the importance of adhering to different calculation standards for specific gravity across various transportation methods.

07/28/2025 Logistics Encyclopedia
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Facebook Ad Scams Are Businesses Overpaying

Facebook Ad Scams Are Businesses Overpaying

Exposes common pitfalls in Facebook Ads account opening and service fees, alerting advertisers to unreasonable charges to avoid overspending. Offers advice on choosing reliable agencies and emphasizes the importance of improving one's own capabilities to prevent being exploited due to information asymmetry. This guide helps advertisers navigate the Facebook Ads landscape with greater awareness and make informed decisions to optimize their ad spend and achieve better results.

01/04/2026 Logistics Industry Insights
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