Douyins Super Product Card Boosts Ecommerce Sales

Douyins Super Product Card Boosts Ecommerce Sales

TikTok Shop is launching the Super Product Card, a paid traffic channel following Qianchuan Search. It utilizes both seeding and product preheating modes to achieve precise 'product-finds-people' targeting, accelerating new product breakthroughs and sustained best-seller performance. Merchants can analyze traffic destinations through the E-commerce Compass to identify suitable products for preheating and capitalize on this new traffic opportunity. This feature allows for targeted promotion and helps drive sales by connecting products with interested users within the TikTok ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Weigh Crossborder Training Costs and Benefits

Amazon Sellers Weigh Crossborder Training Costs and Benefits

This article provides an in-depth analysis of the cost structure of Amazon cross-border e-commerce training. It compares the advantages and disadvantages of online and offline training methods and offers advice on selecting a training institution. The aim is to help readers make informed decisions and lay a solid foundation for their cross-border e-commerce journey. The article helps navigate the complexities of training options and make the best choice based on individual needs and budget.

01/04/2026 Logistics Industry Insights
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Black Shark Tech Cuts Jobs Delays Pay Amid Amazon Growth

Black Shark Tech Cuts Jobs Delays Pay Amid Amazon Growth

Black Shark Technology, a once-successful 3C seller on Amazon, is facing a significant layoff crisis, leading to employee demands for unpaid wages. Promised compensation has not been disbursed as scheduled, sparking strong dissatisfaction. Issues such as strained cash flow and asset transfer have surfaced, making the path to employee rights protection a long and arduous one. This event raises industry-wide reflections on risk control amidst rapid expansion.

01/04/2026 Logistics Industry Insights
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Etsys 1K Gift Card Promo Sparks Marketing Debate

Etsys 1K Gift Card Promo Sparks Marketing Debate

This article analyzes Etsy's "Follow Stores to Win Gift Cards" promotion from a data analyst's perspective, examining its participation requirements, reward mechanism, and potential value. The conclusion is that this activity is a low-cost, high-return marketing strategy for Etsy. However, the winning rate is extremely low for users, who should participate rationally and pay attention to privacy protection. It is recommended that users follow stores of interest to enhance their shopping experience.

01/04/2026 Logistics Industry Insights
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Kangliyuan Expands Fitness Empire Via Amazon Dumbbell Sales

Kangliyuan Expands Fitness Empire Via Amazon Dumbbell Sales

Kangliyuan Fitness Equipment achieves high-profit growth through its Amazon private label JXFitness. The company focuses on small equipment while expanding online sales of large equipment. However, it faces risks related to review manipulation (brushing) and reliance on large customers. The success hinges on mitigating these risks and diversifying its customer base while maintaining product quality and competitive pricing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Li Ziqis Return Uncertain As Taobao Courts Influencers Amid Industry Challenges

Li Ziqis Return Uncertain As Taobao Courts Influencers Amid Industry Challenges

The dispute between Li Ziqi and Weinian has ended, but her comeback remains uncertain. Taobao Livestreaming has extended an invitation, and fans eagerly await her return, yet Li Ziqi remains inactive. This analysis explores the creative pressures and monetization challenges within the influencer economy, as well as the current state of Li Ziqi's brand value erosion. It highlights that her return presents both opportunities and challenges. Li Ziqi's future choices will significantly impact the trajectory of the entire influencer economy.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon Sellers Shift From Automated to Manual Bidding for Growth

Amazon sellers often struggle with unstable sales rankings from automatic campaigns. This paper proposes a strategy to transition ad spend towards precise manual targeting, improving conversion rates and optimizing inventory management. Proactive communication to resolve shipping issues is also crucial. By carefully shifting the budget and focusing on targeted ads, sellers can achieve steady sales and ranking growth. Continuous learning and practical application are highlighted as essential for success in Amazon selling.

01/04/2026 Logistics Industry Insights
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Amazon FBM Sellers Risk Suspension for Unshipped Orders in Peak Season

Amazon FBM Sellers Risk Suspension for Unshipped Orders in Peak Season

An Amazon FBM seller's store was deactivated due to untimely order processing. During peak seasons, prioritizing account security and compliant operations is crucial. The FBM model presents both opportunities and challenges, requiring careful consideration. Sellers should proactively manage their order fulfillment and adhere to Amazon's policies to avoid account suspension, especially during high-volume periods. Maintaining good standing with Amazon is essential for long-term success in the FBM business model. Careful planning and execution are key to navigating the complexities of peak season and ensuring continued operation.

01/04/2026 Logistics Industry Insights
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Amazon Brand Registry Glitch Highlights Compliance Risks

Amazon Brand Registry Glitch Highlights Compliance Risks

A recent "brand glitch" on Amazon, though caused by a system error, highlights the platform's increasingly stringent brand compliance requirements. Simultaneously, Amazon's launch of the TikTok-like "Inspire" feature signals its exploration of new social commerce models. This article delves into the details of the incident, the requirements for brand compliance, and Amazon's social commerce initiatives. It aims to provide sellers with insights for compliant operations and opportunities in this evolving landscape.

01/04/2026 Logistics Industry Insights
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