Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Tiktok Ad Costs Rise Postcreative Refresh Sparking Optimization Strategies

Increased CPA after updating TikTok ad creatives is a common issue. This article delves into factors like iOS data attribution delays, changes in Android traffic volume, creative and placement variations. It provides optimization strategies such as patiently observing data, conducting A/B testing, and regularly refreshing creatives to help advertisers control costs and improve ad performance. By understanding these elements and implementing the suggested strategies, advertisers can mitigate the impact of rising CPAs and maintain effective campaigns on TikTok.

01/05/2026 Logistics Industry Insights
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Tiktok and Facebook Ad Strategies Compared for Marketers

Tiktok and Facebook Ad Strategies Compared for Marketers

This article delves into the differences in advertising promotion goals between TikTok and Facebook. It compares promotion objectives under both auction and contract-based selling models, emphasizing the importance of selecting the right platform and goals based on business needs. The aim is to help advertisers develop more effective social media marketing strategies. Understanding these nuances allows for optimized campaign performance and better ROI by aligning platform capabilities with specific business objectives.

01/05/2026 Logistics Industry Insights
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Jumia Sellers Gain Edge with Sponsored Products Guide

Jumia Sellers Gain Edge with Sponsored Products Guide

This article provides an in-depth analysis of Jumia Sponsored Products, covering the concept, operational guide, budget strategies, optimization techniques, and performance evaluation. It aims to help sellers increase product visibility, optimize ad performance, and ultimately achieve significant sales growth. Through continuous testing, optimization, and data analysis, sellers can fully leverage Jumia paid advertising to drive traffic and boost order volume. The guide offers practical insights for maximizing ROI and achieving sustainable growth on the Jumia platform.

01/05/2026 Logistics Industry Insights
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Amazon Suspends Shenzhen Ecommerce Firm Over Supplier Payment Disputes

Amazon Suspends Shenzhen Ecommerce Firm Over Supplier Payment Disputes

Shenzhen-based cross-border e-commerce giant X faced numerous payment disputes due to the Amazon account suspension wave. Suppliers demanded significant compensation, exposing supply chain risks within the industry. This incident may reshape the cooperation model between cross-border e-commerce sellers and suppliers, encouraging suppliers to prioritize legal protection. Sellers, on the other hand, need to strengthen financial management and risk control measures to mitigate potential losses and ensure business sustainability in the volatile e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Trump Tariff Exemptions Boost Crossborder Ecommerce

Trump Tariff Exemptions Boost Crossborder Ecommerce

The Trump administration's tariff exemptions on thousands of goods present opportunities for cross-border e-commerce. This article provides an in-depth analysis of the tariff exemption list and its impact on the US market. It offers strategies for cross-border e-commerce sellers to navigate the tariff situation, including optimizing product selection, enhancing brand premium, and diversifying business operations. The aim is to help sellers find breakthroughs amidst the tariff turmoil and capitalize on the evolving trade landscape.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Adopt Strategies to Prevent Stockouts

Amazon Sellers Adopt Strategies to Prevent Stockouts

Many Amazon sellers struggle to regain their position after a listing goes out of stock and competitors surpass them. This article analyzes why stockouts lead to decreased ranking and conversion rates. It proposes strategies such as accurate forecasting, multi-channel inventory, listing optimization, participation in promotions, and prioritizing customer feedback to help sellers avoid stockout risks. Furthermore, it provides solutions for quickly recovering rankings after a stockout and achieving a comeback. The goal is to empower sellers to mitigate the negative impacts of stockouts and regain their competitive edge.

01/05/2026 Logistics Industry Insights
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France Invalidates VAT Numbers EU Tax Risks Rise

France Invalidates VAT Numbers EU Tax Risks Rise

Widespread French VAT invalidations have shaken the industry, exposing potential qualification and legacy issues with VAT service providers. Sellers are advised to immediately check the validity of their VAT numbers, carefully select service providers, and continuously monitor industry developments to avoid unnecessary losses. This situation highlights the importance of due diligence and proactive risk management in cross-border e-commerce, particularly concerning tax compliance in France. Ignoring this issue could lead to significant financial penalties and business disruptions.

01/05/2026 Logistics Industry Insights
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Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon's sudden termination of its third-party brand licensing program has left many sellers in a difficult situation, with some preparing to defend their rights. Simultaneously, Shenzhen-based major seller Huakai Yibai has joined the Temu platform, seeking new growth opportunities. Facing Amazon's policy adjustments and the rise of emerging platforms, cross-border e-commerce sellers need to actively respond, diversify their strategies, and improve their operational capabilities to survive and thrive in the fierce competition. Diversification and operational excellence are key to navigating the evolving landscape.

01/05/2026 Logistics Industry Insights
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Ihealth Wins Major US Contracts During COVID19 Testing Surge

Ihealth Wins Major US Contracts During COVID19 Testing Surge

Andon Health experienced a sales surge during Black Friday with its iHealth test kits and secured a 1.367 billion RMB order from the US government. Its success is attributed to cultivating the local market, capitalizing on the pandemic, compliant operations, and brand building. Andon Health's experience offers valuable lessons for cross-border e-commerce sellers. Key takeaways include product selection, localization, compliance, branding, and seizing opportunities. By focusing on these areas, other businesses can potentially replicate similar success in the global market.

01/05/2026 Logistics Industry Insights
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Douyin Adjusts Shop Deposits Access Rules for Sellers

Douyin Adjusts Shop Deposits Access Rules for Sellers

This article provides an in-depth analysis of the recent new regulations released by the TikTok Shop platform. It covers aspects such as TikTok account's product promotion permissions, selection alliance admission standards, TikTok Mall entry criteria, margin adjustments, and changes to the new seller period rules. The aim is to help merchants stay up-to-date with the latest developments, avoid potential risks, and improve operational efficiency. This analysis helps businesses navigate the evolving TikTok e-commerce landscape and optimize their strategies for success.

01/05/2026 Logistics Industry Insights
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