Bing Ads Guide for Entering US and EU Markets

Bing Ads Guide for Entering US and EU Markets

This article delves into the unique advantages of Bing Ads in search arbitrage within the European and American markets. It provides a comprehensive guide for beginners on setting up Bing Ads campaigns, covering crucial steps such as goal setting, structure configuration, keyword selection, ad copywriting, budget bidding, and continuous optimization. This guide aims to empower cross-border e-commerce businesses to leverage Bing Ads for more efficient marketing and achieve better results. It offers practical insights and actionable strategies to maximize ROI on Bing advertising campaigns.

01/20/2026 Logistics Encyclopedia
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Korn Ferry Supply Chain Talent Adapts to Postpandemic Demands

Korn Ferry Supply Chain Talent Adapts to Postpandemic Demands

A CRI International survey reveals that the pandemic has accelerated cultural changes in supply chains, with agility, resilience, and collaboration becoming key. Companies are facing a shortage of end-to-end talent and need to break down departmental barriers and broaden their selection horizons. CRI International helps companies meet these challenges by building outstanding supply chain teams and embracing the digital future. The survey highlights the urgent need for organizations to adapt their talent strategies to foster a more responsive and adaptable supply chain workforce.

01/20/2026 Logistics Industry Insights
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Cargo Ships Take 3040 Days From London to Shanghai

Cargo Ships Take 3040 Days From London to Shanghai

Shipping time from the UK to China is affected by various factors, including shipping method (FCL/LCL), route selection, weather conditions, customs clearance, port congestion, cargo type, and vessel type and port location. Choosing the right shipping solution and partnering with an experienced freight forwarder are crucial for ensuring timely delivery. These factors can significantly impact the overall transit time, making careful planning and communication essential for a smooth and efficient shipping process. Understanding these variables allows for better estimations and proactive management of potential delays.

01/26/2026 Logistics Encyclopedia
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WCO Introduces Certification for Postclearance Audits in Francophone Africa

WCO Introduces Certification for Postclearance Audits in Francophone Africa

The World Customs Organization (WCO) launched a French-speaking Customs Post Clearance Audit (PCA) Technical and Operational Advisor Certification Program to develop a highly qualified team of experts and enhance PCA capabilities in French-speaking regions. The inaugural seminar was successfully held at WCO headquarters. Through rigorous selection and a combination of theoretical and practical training, this program lays the foundation for customs capacity building in the French-speaking area. The initiative aims to strengthen post-clearance controls and improve overall customs efficiency within the region.

01/26/2026 Customs Knowledge
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Electric Fireplaces Gain Popularity Abroad As Ecofriendly Heating Option

Electric Fireplaces Gain Popularity Abroad As Ecofriendly Heating Option

This article provides an in-depth analysis of the global electric fireplace market, highlighting its rapid growth as an eco-friendly alternative to traditional fireplaces. It details the potential of major markets such as North America, Europe, and Asia-Pacific, and analyzes popular product types like freestanding and wall-mounted models. This serves as a practical guide for cross-border sellers, offering insights into product selection and channel expansion. The analysis helps sellers identify profitable niches and strategies for success in this expanding market.

01/26/2026 Logistics Industry Insights
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Ozons Highvalue Strategy Drives Profitability in Russian Ecommerce

Ozons Highvalue Strategy Drives Profitability in Russian Ecommerce

Leveraging a high average order value (AOV) strategy on the OZON marketplace is an effective approach for cross-border e-commerce businesses aiming to tap into the Russian market. By focusing on the specific characteristics of the Russian market, differentiating product selection with medium-to-high value items like furniture and small appliances, and implementing refined operations, businesses can achieve higher profit margins and sustainable growth. Simultaneously, it's crucial to prioritize quality control and risk assessment to address after-sales issues and ensure stable operations.

01/26/2026 Logistics Industry Insights
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Independent Ecommerce Sites Boost Growth with Owned Traffic

Independent Ecommerce Sites Boost Growth with Owned Traffic

Independent e-commerce platforms have become a crucial choice for cross-border sellers seeking to control their own traffic and build a brand moat. This article delves into the advantages, operational models, technology selection, traffic acquisition, conversion rate optimization, data asset management, and supply chain management aspects of independent platforms. It provides decision-making guidance for different types of sellers, aiming to help them succeed in the independent e-commerce landscape. Mastering these elements is essential for establishing a sustainable and profitable online business.

01/26/2026 Logistics Industry Insights
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Tiktok 2026 Key Hashtag Strategies for Growth

Tiktok 2026 Key Hashtag Strategies for Growth

This article delves into the significance of TikTok hashtags in short video marketing, emphasizing their crucial impact on video exposure and conversion rates. It highlights the 'Trending Hashtag Analysis' feature of the Daren Elf (Influencer Genie) plugin, designed to help cross-border sellers accurately understand TikTok trends and optimize their hashtag strategies, ultimately achieving increased traffic. Through application scenarios such as competitor analysis, content selection, and campaign planning, the article demonstrates the practical value of this tool for boosting visibility and engagement on TikTok.

01/08/2026 Logistics Industry Insights
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New Zealand GST Registration Guide for Businesses

New Zealand GST Registration Guide for Businesses

This article provides a comprehensive guide to GST registration for businesses planning to operate in New Zealand. Covering key aspects of GST registration, service business modules, common pitfalls and how to avoid them, and selection criteria for reputable service providers with recommendations, it aims to help businesses complete GST registration efficiently and compliantly, reduce tax risks, and achieve steady growth in the New Zealand market. The article highlights SKYTO, and provides a comparative analysis with Blue Ocean Intelligence Consulting and Heng Hui International Accounting Firm.

01/27/2026 Customs Knowledge
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Japans Used Goods Market Expands with Crossborder Ecommerce Push

Japans Used Goods Market Expands with Crossborder Ecommerce Push

This paper provides an in-depth analysis of Mercari and Yahoo! Auctions, two major used goods e-commerce platforms in Japan. It offers product selection strategies and operational techniques tailored for cross-border sellers at different stages. The study emphasizes the importance of localized operations, high-quality products, excellent customer service, and compliant operations. The aim is to help sellers better tap into the lucrative Japanese used goods market and achieve success by understanding the nuances of the platform and the local consumer preferences.

01/27/2026 Logistics Industry Insights
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