Strategic Trademarks Strengthen Brand Identity
Trademark registration is crucial for brand protection. This article delves into the differences and selection strategies for word marks, logo marks, and combination marks, emphasizing how to weigh the pros and cons in different situations to choose the most suitable trademark type. It also advises businesses to seek assistance from professional trademark service agencies and proposes a global trademark strategy tailored to the specific needs of cross-border e-commerce, ensuring brand security in the global market. This includes considering international trademark filings and monitoring for infringement worldwide.
