Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry Boosts Ecommerce Seller Success

Amazon Brand Registry is the official verification of a registered trademark on the Amazon platform. It offers numerous benefits, including A+ Pages, product videos, precise Sponsored Brands ads, brand logo display, UPC exemptions, and effective anti-counterfeiting measures. Simultaneously, sellers should focus on building a brand website, engaging in social media interaction, and crafting a compelling brand story to maximize brand value and stand out in the fierce market competition. These strategies are crucial for establishing a strong brand presence and achieving long-term success on Amazon.

01/04/2026 Logistics Encyclopedia
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Strategic Trademarks Strengthen Brand Identity

Strategic Trademarks Strengthen Brand Identity

Trademark registration is crucial for brand protection. This article delves into the differences and selection strategies for word marks, logo marks, and combination marks, emphasizing how to weigh the pros and cons in different situations to choose the most suitable trademark type. It also advises businesses to seek assistance from professional trademark service agencies and proposes a global trademark strategy tailored to the specific needs of cross-border e-commerce, ensuring brand security in the global market. This includes considering international trademark filings and monitoring for infringement worldwide.

01/06/2026 Customs Knowledge
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Key Tips for Selecting a Web Design Firm to Boost Exports

Key Tips for Selecting a Web Design Firm to Boost Exports

Choosing the right foreign trade website building company is crucial for export success. This article details key considerations when selecting a company, focusing on six aspects: professionalism, office location, pricing plans, after-sales service, case studies, and overseas promotion experience. We recommend Shoptop Enterprise Edition package and Google Ads advertising services to help foreign trade companies build a high-conversion overseas marketing presence. By considering these factors, businesses can ensure their website effectively attracts and converts international customers.

01/26/2026 Logistics Encyclopedia
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USPTO Launches Patent Search Tool for Ecommerce Sellers

USPTO Launches Patent Search Tool for Ecommerce Sellers

The United States Patent and Trademark Office (USPTO) has upgraded its public patent search tool, which can be utilized by cross-border e-commerce sellers to search for design patents and mitigate infringement risks. This article provides a detailed introduction to the new tool's features, methods for searching design patents, and the U.S. design patent application process. It aims to help sellers achieve compliant operations in the U.S. market by leveraging this resource to proactively avoid potential intellectual property issues related to design patents.

12/30/2025 Customs Knowledge
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Shenzhen Firm Seeks Patent Injunction Over Shelving Unit

Shenzhen Firm Seeks Patent Injunction Over Shelving Unit

Shenzhen Xingxia Trading Co., Ltd. has initiated a design patent enforcement action in the United States regarding a shelving unit, patent number D1034007, with a Temporary Restraining Order (TRO) freeze imminent. The shelving unit features a clever design and easy installation. Cross-border e-commerce sellers should conduct self-checks and remove potentially infringing listings to avoid legal risks and strengthen their intellectual property awareness. This action highlights the importance of respecting design patents in the global marketplace.

02/03/2026 Customs Knowledge
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Square Packaging Boosts Ecommerce Logistics and Sustainability

Square Packaging Boosts Ecommerce Logistics and Sustainability

Ecommerce packaging is exhibiting a square trend, utilizing rigid cardboard boxes to enhance logistics and marketing efficiency. With the acceleration of automation in ecommerce, square packaging gains advantages in transportation and design, further driving market demand. Sustainability and cost-effectiveness are making brands increasingly focus on square options in packaging design.

08/06/2025 Logistics
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Kuaiplay Aims to Reduce Designer Overtime with Efficiency Tools

Kuaiplay Aims to Reduce Designer Overtime with Efficiency Tools

KuaiPlay creative tools help e-commerce designers improve efficiency. It enables designers to adapt designs to all sizes in one go, batch modify elements, simplify the approval process, and reduce costs, eliminating unnecessary overtime. This intelligent design and efficiency improvement tool empowers designers with creative features, ultimately boosting productivity and streamlining the entire design workflow.

01/26/2026 Logistics Industry Insights
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Chocolate Brands Use Packaging to Enhance Consumer Experience

Chocolate Brands Use Packaging to Enhance Consumer Experience

Chocolate packaging design transcends its function as a mere container, becoming a crucial element of brand storytelling and sensory experience. Through case studies, this analysis demonstrates how diverse themed chocolate packaging utilizes visual, tactile, and other sensory elements to construct immersive consumer experiences. Furthermore, it explores the evolving trends of personalization and sustainability within packaging design.

01/27/2026 Logistics Encyclopedia
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Beauty Brands Warned Over Magnetic Brush Holder Patent

Beauty Brands Warned Over Magnetic Brush Holder Patent

This article issues a warning regarding a magnetic makeup brush holder that holds a US design patent, alerting beauty sellers to potential infringement risks. The product utilizes silicone caps and magnets for cleaning and storing makeup brushes, and its design is patent-protected. Sellers should conduct thorough patent searches before selling similar products to avoid infringement risks.

01/27/2026 Customs Knowledge
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Whitewood Law Firm Files Patent Suit Against Flying Orb Sellers

Whitewood Law Firm Files Patent Suit Against Flying Orb Sellers

Whitewood law firm is representing Flying Orb Ball fidget spinner in a patent infringement lawsuit, case number 24-cv-13398. This product, popular for its innovative design and entertainment value, is involved in a U.S. design patent (Patent No. US D891,522S). Sellers are advised to be aware of the potential infringement risks and avoid unnecessary losses.

02/03/2026 Customs Knowledge
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