Amazon Sellers Cut Ad Costs with Longtail Keywords

Amazon Sellers Cut Ad Costs with Longtail Keywords

This article addresses the issue of high costs associated with core keywords in Amazon advertising. It proposes a solution using long-tail keywords to reduce expenses. The article details how to select appropriate long-tail keywords based on category competition and introduces effective methods to improve ad quality score, thereby lowering CPC bids. This helps sellers maximize their advertising effectiveness and achieve a greater return on investment by targeting more specific customer searches at a lower cost.

12/30/2025 Logistics Industry Insights
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West Coast Ports Strike Deal to Avoid Supply Chain Disruption

West Coast Ports Strike Deal to Avoid Supply Chain Disruption

The Pacific Maritime Association (PMA) and the International Longshore and Warehouse Union (ILWU) reached a tentative agreement on a six-year contract, bringing stability to West Coast ports. This agreement alleviates concerns about supply chain disruptions. However, long-term challenges such as automation, infrastructure, and efficiency remain. Continued cooperation between all parties is necessary to ensure the competitiveness of the ports and meet trade demands. The agreement signals a positive step towards long-term stability but requires ongoing commitment to address underlying issues.

11/03/2025 Logistics
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Uschina Trade Shifts Challenge Crossborder Ecommerce Growth

Uschina Trade Shifts Challenge Crossborder Ecommerce Growth

Adjustments in China-US tariff policies have triggered a 'rush delivery' surge in cross-border e-commerce, leading to increased orders, strained transportation capacity, and rising freight costs. Sellers should seize this window of opportunity while remaining vigilant about potential risks, and strategically invest in overseas warehouses and localized operations for long-term growth. The long-term development trend of cross-border e-commerce remains positive, but it requires a keen understanding of market opportunities and awareness of the latest policies.

01/04/2026 Logistics
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Guangdong Manufacturing Slump Strains Crossborder Ecommerce

Guangdong Manufacturing Slump Strains Crossborder Ecommerce

The successive closures of long-established factories in Guangdong highlight the severe challenges facing the cross-border e-commerce industry chain. Declining profits, difficulties in transformation, the disappearance of traffic dividends, and intensified competition have put immense pressure on both factories and sellers. The only way to survive in this fierce market is through technological innovation, brand building, optimized supply chain management, and refined operations. These strategies are crucial for finding a way out of the current predicament and ensuring long-term sustainability.

01/06/2026 Logistics Industry Insights
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Independent Websites Boost Export Businesses Over B2B Platforms

Independent Websites Boost Export Businesses Over B2B Platforms

Building an independent e-commerce website is a crucial strategy for foreign trade enterprises to break free from B2B platform dependence and achieve long-term development. An independent website offers brand autonomy, diversified promotion channels, customer data ownership, and business security. It overcomes the limitations of B2B platforms, helping companies establish a sustainable competitive advantage in the global market. This approach allows for greater control over branding, marketing, and customer relationships, ultimately fostering stronger brand loyalty and increased profitability in the long run.

01/06/2026 Logistics Industry Insights
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Shenzhen Scraps Trademark Subsidies Raising Costs for Ecommerce Firms

Shenzhen Scraps Trademark Subsidies Raising Costs for Ecommerce Firms

Shenzhen's cancellation of overseas trademark subsidies presents cost challenges for cross-border e-commerce businesses. Companies should refine budget management, improve trademark registration success rates, pay attention to subsidy policies in other regions, emphasize the long-term value of trademarks, and seek cooperation with professional institutions to address the new situation and enhance competitiveness. This shift requires businesses to adopt a more strategic and proactive approach to trademark management, focusing on efficiency and long-term brand building rather than relying on subsidies.

01/06/2026 Customs Knowledge
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Amazon Launches New Product with Focus on Keyword Strategies

Amazon Launches New Product with Focus on Keyword Strategies

Keyword strategy is crucial for launching new products on Amazon. This article advises sellers to break free from the initial keyword bottleneck by experimenting with product targeting. Instead of competing for high-traffic, expensive keywords, focus on long-tail keywords. Don't be overly concerned with initial ACOS; consider long-term goals. Leverage automatic campaigns to discover traffic and manual campaigns for precise targeting. By flexibly using various methods and continuously optimizing based on data, sellers can achieve successful new product promotion.

01/04/2026 Logistics Industry Insights
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Biden Administration Proposes Solutions to Ease LA Port Congestion

Biden Administration Proposes Solutions to Ease LA Port Congestion

The Biden administration is actively addressing port congestion in the US. The President has pledged to coordinate efforts to accelerate port operations. The Ports of Los Angeles and Long Beach have proposed short-term incentives and data optimization measures, along with long-term recommendations such as establishing a national information sharing system and workforce training centers, aiming to improve port efficiency and alleviate supply chain pressures. The government's proactive communication and collaboration offer renewed hope for resolving port congestion issues.

01/19/2026 Logistics
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GXO Logistics Spinoff Targets Global Supply Chain Innovation

GXO Logistics Spinoff Targets Global Supply Chain Innovation

XPO Logistics has announced that its logistics business, after the spin-off, will be officially named GXO Logistics, marking a significant step in the company's strategic transformation. GXO will focus on global contract logistics, leveraging technological innovation and long-term industry tailwinds. The company aims to create long-term value for customers, employees, and shareholders, while reshaping the global supply chain landscape. This strategic move allows GXO to concentrate on its core competencies and capitalize on the growing demand for advanced logistics solutions.

01/19/2026 Logistics
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US Faces Highway Trust Fund Crisis As Infrastructure Funding Woes Deepen

US Faces Highway Trust Fund Crisis As Infrastructure Funding Woes Deepen

The US Highway Trust Fund (HTF) has long faced funding shortages. The gas tax, unchanged since 1993, has hindered infrastructure projects. Short-term extensions offer temporary relief but fail to address the underlying problem. A bipartisan consensus is needed to find a long-term solution, and raising the gas tax may be a viable option. The HTF's financial woes necessitate a comprehensive approach to ensure the nation's infrastructure can be adequately maintained and improved, supporting economic growth and public safety.

01/19/2026 Logistics Industry Insights
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