Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Highpriced Social Media Courses Face Scrutiny Amid Industry Boom

Highpriced Social Media Courses Face Scrutiny Amid Industry Boom

This article analyzes the value of overseas social media customer acquisition training courses, emphasizing that success in foreign trade relies on long-term accumulation and practical experience. By comparing crash courses with real-world experience, it highlights the importance of continuous investment. The article also showcases the company's achievements over the past five years and concludes with an invitation to participate in an AI-powered foreign trade sharing session. It underscores that sustainable growth in foreign trade requires dedication and consistent effort beyond short-term training programs.

01/23/2026 Logistics Industry Insights
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Five Key Strategies for New Tiktok Shop Sellers

Five Key Strategies for New Tiktok Shop Sellers

This article provides a beginner's guide to starting a TikTok Shop, focusing on five key aspects: product selection, traffic, profitability, paid traffic, and product strategy. It emphasizes the importance of product selection, suggesting methods like identifying blue ocean products, tracking trends, and leveraging celebrity endorsements. The guide stresses the need for targeted traffic through user profiling. It advises against unprofitable sales and encourages focusing on profitability. The article also explores using paid traffic tools for precise targeting and recommends listing multiple products and optimizing them through testing to increase the success rate of launching a TikTok Shop.

12/30/2025 Logistics Industry Insights
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Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

11/19/2024 Logistics Industry Insights
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Beijing Customs Guide for Nonresidents Shipping Personal Items

Beijing Customs Guide for Nonresidents Shipping Personal Items

This article provides a detailed interpretation of the key points for customs clearance of personal effects via air freight in Beijing. It focuses on the customs clearance process for long-term non-resident passengers, including the required documents and specific operational steps at Beijing Customs. The aim is to help readers successfully complete customs clearance and avoid unnecessary troubles. It guides individuals through the process, ensuring a smoother experience when importing personal belongings through Beijing's air freight channels, particularly focusing on regulations and procedures specific to Beijing Customs.

09/26/2025 Customs Knowledge
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