Ecommerce Firms Adapt Strategies Postcyber Week

Ecommerce Firms Adapt Strategies Postcyber Week

This year's Singles' Day sales surged, but traffic is increasingly fragmented. Cross-border e-commerce sellers need to shift strategies from concentrated sprints to steady operations. Focusing on user experience, diversified marketing, data-driven insights, and supply chain optimization is crucial for standing out during the peak season. Sellers should prioritize long-term growth and customer loyalty over short-term gains to navigate the evolving e-commerce landscape successfully and maximize their returns during peak sales periods.

01/06/2026 Logistics Industry Insights
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Google Ads and SEO Strategies Emphasize Datadriven Approach

Google Ads and SEO Strategies Emphasize Datadriven Approach

This article delves into two primary methods of Google promotion: PPC advertising and SEO optimization. PPC offers quick results, ideal for short-term campaigns and targeting specific audiences. SEO optimization is more cost-effective and provides long-term, consistent traffic, suitable for brand building and content marketing. Businesses should choose the appropriate promotion method based on their specific circumstances and goals, or combine both strategies. Continuous optimization through data analysis is crucial to achieve the best promotional results.

12/30/2025 Logistics Encyclopedia
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Prologis Reports Rising Demand in Logistics Real Estate

Prologis Reports Rising Demand in Logistics Real Estate

The Prologis IBI index indicates a turning point in logistics real estate demand in Q3, with increases in net absorption, new lease signings, and project pipelines. The report analyzes the drivers behind this demand recovery, including customer actions, improved utilization rates, and a more favorable market environment. While vacancy rates are expected to remain stable in the short term, the market is projected to tighten in the long term as new supply decreases, potentially leading to accelerated rental growth.

01/07/2026 Logistics Industry Insights
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US Delays China Chip Tariffs Amid Strategic Review

US Delays China Chip Tariffs Amid Strategic Review

The US's temporary suspension of chip tariffs on China is a calculated move driven by three considerations: solidifying the 'trade truce,' easing inflationary pressures, and providing businesses with adjustment time. This benefits Chinese companies in the short term, but long-term risks remain. Businesses should seize the opportunity to diversify markets, enhance technological capabilities, and closely monitor policy changes to address future challenges and uncertainties. This pause allows for strategic realignment in a dynamic global landscape.

01/15/2026 Customs Knowledge
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Long-man Europe Freight Train: Connecting Asia and Europe, Driving New Trade Opportunities

Long-man Europe Freight Train: Connecting Asia and Europe, Driving New Trade Opportunities

Since its launch in August last year, the Changman Europe international freight train has been in operation for over 100 days, completing multiple round trips, covering a total distance of 160,000 kilometers, with a cargo value exceeding 35 million euros. The recent arrival of trains from Germany marks its smooth operation, and is expected to enhance transport efficiency and attract a wider customer base.

03/10/2023 Logistics
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Port of Long Beach: The Busiest Shipping Hub on the US West Coast

Port of Long Beach: The Busiest Shipping Hub on the US West Coast

The Port of Long Beach, located in California, is the second busiest container port in the United States and a major hub for international trade. Spanning 3,200 acres and operating 24 hours a day, it features advanced loading and unloading facilities that efficiently handle a variety of cargo. With the highest average monthly throughput in the country, the port's strategic location and strong cargo processing capabilities support vibrant trade with international markets.

07/18/2025 Port Encyclopedia
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West Coast Ports Reach Tentative Deal on Health Benefits

West Coast Ports Reach Tentative Deal on Health Benefits

West Coast dockworkers and employers have reached a tentative agreement on healthcare benefits, offering a glimmer of hope in resolving the long-standing contract negotiation deadlock. While details remain undisclosed, this is seen as a crucial step towards easing tensions and establishing a foundation for a comprehensive agreement. However, core disputes like automation persist, and the long-term issues of West Coast ports require collaborative efforts from the government, businesses, and unions. Further developments warrant close monitoring.

01/08/2026 Logistics
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Amazon Sellers Optimize ACOS for Profitability

Amazon Sellers Optimize ACOS for Profitability

This article delves into Amazon ACOS optimization strategies, emphasizing that lower ACOS isn't always better. The key lies in refined operations to maximize advertising revenue. It shares practical techniques such as precise bidding, negative keywords, long-tail keyword strategies, and breaking free from advertising dependency. These methods help sellers avoid wasteful spending and achieve long-term, sustainable growth in their Amazon business by focusing on efficiency and ROI rather than solely chasing the lowest possible ACOS.

12/31/2025 Logistics Industry Insights
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Goldman Sachs Warns Tariffs on Canada Mexico May Fuel US Inflation

Goldman Sachs Warns Tariffs on Canada Mexico May Fuel US Inflation

Goldman Sachs forecasts that US core CPI could rise by 0.6% if the US imposes tariffs on imports from Canada and Mexico. The report suggests the duration of these tariff policies is uncertain but unlikely to become a long-term feature. Existing inflationary pressures in the US persist, and the new tariff policies may exacerbate inflation. The impact depends on the scope and longevity of the tariffs, but Goldman Sachs believes the effect will be noticeable in the short term.

11/03/2025 Logistics
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