Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Optimized Search Term Reports

Amazon Sellers Gain Edge with Optimized Search Term Reports

This article provides an in-depth analysis of Amazon's Search Term Report, offering four easy-to-understand optimization strategies. Addressing scenarios like high impressions/low conversion, high impressions/low click-through rate, low impressions/low conversion, and low impressions/high conversion, it provides tailored optimization tactics. These strategies aim to help sellers overcome advertising challenges and achieve significant sales growth by effectively leveraging search term data to refine campaigns and improve ad performance.

12/30/2025 Logistics Industry Insights
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Amazon Buys Robotics Firm Cloostermans to Boost Warehouse Efficiency

Amazon Buys Robotics Firm Cloostermans to Boost Warehouse Efficiency

Amazon's acquisition of Belgian warehouse robotics company Cloostermans aims to enhance warehouse automation and address storage capacity challenges. While the short-term impact may be limited, automation is a necessary trend for cross-border e-commerce in the long run. Sellers should pay attention to industry trends, optimize inventory management, and improve operational efficiency to adapt to future market competition. This acquisition signals Amazon's continued investment in automation to improve efficiency and potentially reduce costs related to storage and fulfillment.

01/06/2026 Logistics
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Crossborder Ecommerce Faces Hidden Air Freight Fees

Crossborder Ecommerce Faces Hidden Air Freight Fees

This article delves into seven common hidden fees within international air freight quotes, including fuel surcharges, remote area surcharges, special handling fees, volumetric weight calculation discrepancies, destination port handling and storage fees, expedited processing fees, and overweight/oversized surcharges. The aim is to help cross-border e-commerce sellers mitigate logistics risks, reduce costs, and choose suitable logistics partners. By understanding these hidden costs, sellers can make informed decisions and avoid unexpected expenses in their international shipping operations.

01/08/2026 Logistics Encyclopedia
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Amazon Sellers Adopt FBA Fee Strategies to Boost Profits

Amazon Sellers Adopt FBA Fee Strategies to Boost Profits

This article delves into the structure of Amazon FBA fees, including fulfillment fees, shipping fees, and storage fees. It provides data-driven optimization strategies aimed at helping sellers reduce logistics costs and improve profitability. Through meticulous operation and continuous monitoring, sellers can gain an advantage in a highly competitive market. The analysis focuses on practical methods for minimizing expenses associated with FBA, ultimately leading to increased profit margins and a stronger competitive position for Amazon sellers.

01/23/2026 Logistics Encyclopedia
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IATA Names Pegasus CEO As Chair Jetblues Hayes Extends Term

IATA Names Pegasus CEO As Chair Jetblues Hayes Extends Term

JetBlue CEO Robin Hayes has been re-elected as Chairman of the IATA Board of Governors, and Pegasus Airlines CEO Mehmet T. Nane has been elected as Chairman-Elect. This leadership aims to support the recovery of the aviation industry. Their focus will likely include navigating challenges and fostering sustainable practices within the sector as the industry rebounds from recent disruptions. The IATA leadership plays a crucial role in shaping the future of air travel.

01/19/2026 Logistics Industry Insights
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Amazon Tightens Return Policy Pressuring Sellers During Holidays

Amazon Tightens Return Policy Pressuring Sellers During Holidays

Amazon's new policy requires sellers to bear the cost of return shipping labels due to errors and invalid address fees. Furthermore, storage fees are also increasing. This will inevitably raise operational costs for sellers. To mitigate the impact, sellers need to optimize their operations, including improving shipping label accuracy and address validation processes, as well as carefully managing inventory to minimize storage expenses. Adapting to these changes is crucial for maintaining profitability on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Global Shipping Faces Rising Demurrage and Storage Costs

Global Shipping Faces Rising Demurrage and Storage Costs

This article provides a detailed analysis of free time, demurrage fees, and overtime storage fees in international shipping. It explains the definitions, calculation methods, and the differences in their implementation across various ports. This information aims to help cargo owners understand and effectively manage related costs, thereby optimizing their logistics decisions.

08/07/2025 Logistics Encyclopedia
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Ebay Sellers Guide Rules Compliance and Sales Growth

Ebay Sellers Guide Rules Compliance and Sales Growth

This article delves into the core rules of opening an eBay store, covering order fulfillment, logistics tracking, anti-counterfeiting, and multi-account operation. It elaborates on common infringement types like image, trademark, and design infringement, providing corresponding solutions. Furthermore, it introduces the eBay store opening process and associated fees, aiming to help sellers mitigate risks, improve operational efficiency, and achieve long-term stable development of their stores. The goal is to provide practical guidance for navigating eBay's policies and avoiding potential legal issues.

01/04/2026 Logistics Encyclopedia
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