Global Firms Adopt Advanced Trade Marketing for Overseas Expansion

Global Firms Adopt Advanced Trade Marketing for Overseas Expansion

This article provides an in-depth analysis of the definition, core methods, and golden rules of foreign trade marketing, aiming to help businesses master key strategies for accessing the global market. Driven by three engines – online marketing, exhibition marketing, and public relations – and adhering to three principles – customer first, global perspective, and long-term focus – companies can effectively enhance brand influence and achieve explosive business growth. It provides insights on how to leverage these strategies for successful global expansion.

01/26/2026 Customs Knowledge
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Saudi Arabia Launches VAT Registration France Streamlines Ecommerce VAT

Saudi Arabia Launches VAT Registration France Streamlines Ecommerce VAT

Saudi VAT registration is now open, clearing the way for cross-border e-commerce sellers to enter the Middle Eastern market. EUTax provides assistance in accelerating French VAT registration, having successfully helped over 1000 Chinese companies obtain French VAT numbers, accounting for 63% of Chinese company registration agents. Tax compliance is the cornerstone of long-term development for cross-border e-commerce, and choosing a professional tax agent is crucial for sustainable growth and avoiding penalties.

01/26/2026 Customs Knowledge
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Major Shipping Firms Collaborate to Boost US Port Competitiveness

Major Shipping Firms Collaborate to Boost US Port Competitiveness

Increased shipping industry consolidation and the rise of shipping alliances pose risks to US ports, including declining cargo volumes and reduced competitiveness. Ports need to develop a hub port model, upgrade infrastructure, and strengthen cooperation with shipping alliances. Simultaneously, regulators should prevent unfair competition to address industry changes and maintain competitiveness. This requires strategic adaptation and proactive measures to navigate the evolving landscape of the maritime industry and ensure the long-term viability of US ports.

01/28/2026 Port Encyclopedia
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US Durable Goods Orders Fall Amid Economic Challenges

US Durable Goods Orders Fall Amid Economic Challenges

U.S. durable goods orders declined in June, but manufacturing shipments increased, indicating continued resilience in the manufacturing sector. The transportation industry was affected by seasonal factors, but the long-term trend remains positive. Businesses should diversify their operations, optimize supply chains, and increase R&D investment to seize opportunities and proactively address economic fluctuations, ultimately contributing to a brighter future. Despite the overall decrease in orders, the underlying strength of manufacturing suggests potential for growth and adaptation.

01/27/2026 Logistics Industry Insights
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Baidu Adapts AI Strategy for Website Indexing

Baidu Adapts AI Strategy for Website Indexing

Baidu's AI transformation has made it more difficult for new websites to get indexed. This article analyzes the reasons behind this challenge and proposes strategies to improve indexing efficiency. These include configuring a paid search account, optimizing loading speed, using structured data, and enhancing user experience. The importance of a long-term SEO strategy is also emphasized to ensure sustainable growth and visibility in Baidu search results, especially during this period of AI-driven algorithm changes.

01/27/2026 Logistics Encyclopedia
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Xiaomi Aliexpand Drive Chinese Brands Global Expansion

Xiaomi Aliexpand Drive Chinese Brands Global Expansion

Xiaomi and AliExpress have formed a strategic partnership, joining the "Super Brand Globalization Program," signifying a new era of ecosystem collaboration for Chinese brands expanding overseas. Leveraging long-term capital and business accumulation, the partnership combines Xiaomi's product advantages with AliExpress's platform capabilities to explore low-cost, high-impact globalization strategies. This move not only boosts Xiaomi's overseas performance but also strengthens AliExpress's brand ecosystem, indicating a transition towards high-quality, brand-driven cross-border e-commerce in China.

01/27/2026 Logistics Industry Insights
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Affiliate Marketers Adopt Multiaccount Strategies for Resilience

Affiliate Marketers Adopt Multiaccount Strategies for Resilience

Affiliate marketing goes beyond simple ad placement; account security is paramount. This article delves into the risk control mechanisms of major platforms, emphasizing the importance of 'account nurturing + environment isolation + multi-account management.' It provides a practical guide to building a robust multi-account environment, empowering affiliate marketing teams to achieve long-term, stable, and scalable advertising campaigns. By understanding and implementing these strategies, marketers can mitigate risks and ensure the longevity of their affiliate marketing efforts.

01/27/2026 Logistics Industry Insights
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UK Urged to Cut Airport Costs Boost Aviation Postbrexit

UK Urged to Cut Airport Costs Boost Aviation Postbrexit

At a UK Transport Committee hearing, an IATA representative emphasized the critical importance of Heathrow Airport's role as an aviation hub post-Brexit. He advocated for reducing airport costs and optimizing airspace management. A balanced approach to night flights was also urged to ensure the long-term competitiveness of the UK aviation industry. The representative highlighted that maintaining Heathrow's hub status requires addressing these issues to support economic growth and connectivity after the UK's departure from the European Union.

01/27/2026 Logistics Industry Insights
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Kols Boost SEO for Ecommerce Stores

Kols Boost SEO for Ecommerce Stores

This article explores how to combine KOL marketing with SEO to boost organic traffic for independent websites. By focusing on keyword research, on-page SEO optimization, blog outreach and link building, and traffic ranking analysis, the influence of KOLs can be transformed into long-term traffic growth. This approach aims to create a sustainable engine for organic traffic, leveraging KOL marketing to drive lasting SEO benefits and establish a consistent stream of targeted visitors to the website.

01/27/2026 Logistics Industry Insights
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Airline Industry Focuses on Cost Cuts and New Revenue Postpandemic

Airline Industry Focuses on Cost Cuts and New Revenue Postpandemic

The COVID-19 pandemic severely impacted the aviation industry. Airlines responded through cost control, cargo business expansion, and increased ancillary revenue. Refined cost control strategies, such as fleet and route optimization, personnel adjustments, and digital transformation, are crucial. The post-pandemic aviation industry will evolve towards greater flexibility, efficiency, and sustainability. Airlines are adapting to the new normal by streamlining operations and exploring innovative revenue streams to mitigate losses and ensure long-term viability in a rapidly changing market.

01/27/2026 Logistics Industry Insights
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