Mohammed V International Airport in Casablanca is the busiest airport in Morocco, located 30 kilometers southeast of the city. The airport handles over 6 million passengers annually and offers services from various international airlines. Construction began in 1943, and the airport features two runways, each approximately 3,720 meters long, making it an important hub connecting Africa, the Middle East, and Europe.
This paper analyzes challenges in the Southeast Asian cross-border e-commerce market, including relatively low GDP, cultural and religious fragmentation, and economic vulnerability. It points out that the market is long dominated by low-priced goods, making it difficult for premium sellers to thrive. The study suggests sellers conduct rational analysis and choose markets more suitable for their own development.
This article provides a clear and concise explanation of the 13 common Incoterms (EXW, FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP) used in international trade. It details the responsibilities of both buyer and seller under each term, clarifies the point of risk transfer, and specifies the applicable modes of transport. The aim is to help foreign trade practitioners better understand and utilize these terms to effectively manage and mitigate trade risks.
The World Trade Organization reports strong growth in global merchandise trade in the short term, but declining new export orders suggest a slowdown. Trade policy uncertainty also poses a potential risk. Businesses should closely monitor market changes and proactively address challenges. The initial surge is expected to moderate, requiring vigilance and adaptability in navigating the evolving global trade landscape. Staying informed and responsive will be crucial for businesses to mitigate risks and capitalize on opportunities amidst these dynamic conditions.
This article provides an in-depth analysis of DAP (Delivered at Place) within international trade terminology, clarifying the responsibilities and costs for both parties during the transportation process. According to INCOTERMS 2010, DAP requires the seller to transport the goods to a destination specified by the buyer while covering related costs, excluding import duties. Additionally, the article discusses the evolution of this term and compares it to previous terminologies, aiding readers in understanding the current regulations governing international trade.
This article provides an in-depth analysis of the International Commercial Term FOB (Free On Board), detailing its definition, components, division of responsibilities between buyers and sellers, practical operating procedures, advantages and disadvantages, and risk management measures. By comparing FOB with other trade terms, the aim is to help readers comprehensively understand FOB terms and effectively apply them in international trade practices, avoiding potential risks. The article covers all aspects of FOB from definition to risk control.
This paper delves into three core shipping terms in cross-border logistics: DR/DR, CY/CY, and CFS/CY. It elaborates on their definitions, division of responsibilities, application scenarios, and precautions. Through comparative analysis, this study provides guidance for enterprises to choose the appropriate shipping terms, helping them achieve efficient and safe logistics operations in international trade. The analysis focuses on understanding the nuances of each term to minimize risks and optimize cost-effectiveness in global supply chains.
This article delves into five key strategies for Amazon sellers to reduce ACoS (Advertising Cost of Sales): refined campaign management, keyword bidding strategies, negative keyword optimization, cost-per-click (CPC) control, and search term matching techniques. By mastering these strategies, sellers can more effectively leverage PPC advertising, improve conversion rates, and maximize profits. The focus is on optimizing ad spend to achieve a better return on investment and improve overall campaign performance within the Amazon marketplace.
This article delves into the refined operational strategies for four types of keywords (new keywords, sporadic keywords, low-volume keywords, and high-volume keywords) generated by Amazon Advertising. It emphasizes adopting different optimization methods based on keyword type, including copywriting layout, Search Term optimization, and phased operation. The goal is to help sellers improve advertising effectiveness and achieve sales growth by strategically managing each keyword category and tailoring their approach to maximize performance and ROI within the Amazon marketplace.
This article analyzes ACOS optimization strategies for high-priced products on Amazon. It emphasizes category benchmarks, provides calculation methods, and offers optimization techniques, such as search term analysis and negative keywords, to improve advertising effectiveness. The focus is on maximizing return on ad spend while maintaining profitability for high-value items. By understanding the nuances of ACOS in this context, sellers can refine their campaigns and achieve better results, leading to increased sales and improved overall performance.
