Etsy Adapts Strategies for Chinese Sellers Amid Rising Competition

Etsy Adapts Strategies for Chinese Sellers Amid Rising Competition

Da Shu Cross-border provides systematic operational strategies for Chinese Etsy sellers, helping them break through growth bottlenecks. The strategy emphasizes precise product selection, especially focusing on popular categories such as handicrafts and home decor. By combining platform rules with market data, it offers sellers a practical growth path to enhance brand awareness and sales. The aim is to provide actionable insights that lead to increased visibility and revenue for Etsy businesses operating from China.

02/03/2026 Customs Knowledge
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Rakuten Japan Guide Product Selection for 115M Users

Rakuten Japan Guide Product Selection for 115M Users

Want to tap into the Rakuten market in Japan? Product selection is key! This article delves into the consumption habits of Rakuten's main demographic – women aged 30-50 – and provides detailed product selection advice for five major categories: home appliances, apparel, 3C products, jewelry, and cosmetics. It also alerts sellers to common product selection pitfalls and shares the ultimate secrets to creating bestsellers, helping you accurately target your users and boost store sales.

02/03/2026 Logistics Industry Insights
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Ozon Adjusts Seller Fees and Fixes Exchange Rates

Ozon Adjusts Seller Fees and Fixes Exchange Rates

Ozon Marketplace announced commission rate adjustments for overseas sellers, effective August 1st (ranging from 5% to 15%). The platform is also expanding its product categories by adding 83 new ones and optimizing the exchange rate settlement mechanism by locking the rate at the time of sale. These changes aim to balance the interests of the platform and sellers, improve service quality, reduce exchange rate risks, and help sellers better predict their earnings.

02/03/2026 Logistics Industry Insights
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OZON Reports Top Holiday Season Sales in Russia

OZON Reports Top Holiday Season Sales in Russia

Winter is a peak season for sales on the Russian OZON platform, especially from New Year's to the Spring Festival. This article provides OZON winter product selection strategies, including categories such as holiday decorations, gifts, warm clothing, home goods, entertainment products, beauty and skincare products, and food. It emphasizes the importance of following trends, focusing on product quality, optimizing product listings, and providing excellent customer service to maximize sales during this profitable period.

02/03/2026 Logistics Industry Insights
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Ecommerce Sellers Gear Up for Thanksgiving Sales Surge

Ecommerce Sellers Gear Up for Thanksgiving Sales Surge

Thanksgiving is a crucial marketing opportunity for cross-border e-commerce independent websites. This article details how sellers can seize this consumption opportunity by focusing on popular product categories (kitchenware, holiday decorations, gift cards) and promotion strategies (email marketing, charity events, social media). It emphasizes building emotional connections with consumers through sincere marketing campaigns, ultimately enhancing brand image and boosting sales. By leveraging these tactics, independent websites can maximize their success during the Thanksgiving season.

02/03/2026 Logistics Industry Insights
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Etsys 1K Gift Card Promo Sparks Marketing Debate

Etsys 1K Gift Card Promo Sparks Marketing Debate

This article analyzes Etsy's "Follow Stores to Win Gift Cards" promotion from a data analyst's perspective, examining its participation requirements, reward mechanism, and potential value. The conclusion is that this activity is a low-cost, high-return marketing strategy for Etsy. However, the winning rate is extremely low for users, who should participate rationally and pay attention to privacy protection. It is recommended that users follow stores of interest to enhance their shopping experience.

01/04/2026 Logistics Industry Insights
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Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Ecommerce Firms Warned of Freight Scams Amid Holiday Shipping Rush

Year-end freight risks are high. Some freight forwarders use low prices to attract business and then resell, resulting in goods being detained due to unpaid debts. Cross-border e-commerce sellers should be wary of the "low-price trap" and choose reputable and professional freight forwarders. Pay attention to their risk control capabilities and value-added services to ensure the safe and timely delivery of goods and avoid losing both money and goods.

01/06/2026 Logistics Industry Insights
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Pinduoduo Shares Drop Amid Temu Discount Strategy Doubts

Pinduoduo Shares Drop Amid Temu Discount Strategy Doubts

Pinduoduo's US stock plummeted 30%, wiping out $14 billion in market value, primarily due to market concerns about its overseas version, Temu's, low-price strategy and high customer acquisition costs. The North American market places greater emphasis on product quality and service. Temu needs to escape the low-price trap and shift towards value-based competition. The market is signaling a need for a more sustainable and quality-focused approach for Pinduoduo's international expansion.

12/31/2025 Logistics Industry Insights
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Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Long-haul low-cost airlines face both opportunities and challenges. Family-style operations and filling niche markets are their survival strategies, while economies of scale and cost control are crucial for success. Despite numerous difficulties, long-haul low-cost airlines are unlikely to disappear and still have room for development in the future. Their ability to adapt to market demands and maintain a competitive cost structure will determine their long-term viability.

01/07/2026 Airlines
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Temu Enters Canada Amid Crossborder Ecommerce Challenges

Temu Enters Canada Amid Crossborder Ecommerce Challenges

Pinduoduo's cross-border e-commerce platform, Temu, is rapidly expanding in the North American market, launching its Canadian site after its US success. Temu has achieved significant results in North America with its low-price strategy and unique marketing model. However, the profit pressure from low prices and intense market competition pose challenges for sellers. Whether Temu can establish a long-term foothold in the North American market remains to be seen.

01/23/2026 Logistics Industry Insights
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