Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
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Data Guide Optimizes FCL Vs LCL for Global Shipping

Data Guide Optimizes FCL Vs LCL for Global Shipping

This paper delves into common international ocean freight modes, focusing on the selection logic between Full Container Load (FCL) and Less than Container Load (LCL) shipping. It provides a data-driven decision-making framework to help businesses optimize logistics costs and improve operational efficiency. By analyzing cargo volume, cost budget, time sensitivity, and cargo characteristics, this paper offers more informed ocean freight decision-making guidance for enterprises. It aims to empower companies to choose the most suitable shipping method based on their specific needs and constraints.

02/04/2026 Logistics Encyclopedia
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Facebook Ad Strategies A Beginners Guide to Profitable Campaigns

Facebook Ad Strategies A Beginners Guide to Profitable Campaigns

This article is tailored for beginner sellers using Facebook Ads. It details two main advertising strategies: manual intervention and machine learning. It specifically recommends the AI tool Yuri.ai, helping new sellers solve problems related to ad accounts, bulk publishing, and budget control. The article also provides practical tips on ad type selection, audience targeting, and CBO vs. ABO testing, enabling sellers to quickly get started and achieve profitability. It aims to guide new users through the complexities of Facebook advertising and leverage AI to optimize their campaigns.

02/05/2026 Logistics Industry Insights
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Guide to US Crossborder Ecommerce Logistics

Guide to US Crossborder Ecommerce Logistics

This article provides an in-depth analysis of US line small parcel logistics, covering its definition, advantages, disadvantages, and key selection considerations. It offers benefits in terms of speed, price, and service, but also faces challenges such as limited coverage, customs clearance risks, and cargo restrictions. Foreign trade enterprises should comprehensively consider cargo characteristics, customer needs, and budget to carefully select suitable logistics providers. This ensures smooth delivery of goods and maximizes profits. This careful consideration is crucial for optimizing the supply chain and ensuring customer satisfaction.

02/06/2026 Logistics Encyclopedia
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Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Sea Vs Air Shipping Costs and Transit Times Compared

Sea Vs Air Shipping Costs and Transit Times Compared

International shipping and air freight each have their advantages. Sea freight offers lower costs but slower transit times, making it suitable for large volumes of goods with less time sensitivity. Air freight provides faster delivery but at a higher cost, ideal for small, urgent, or high-value items. Businesses should carefully consider factors such as the characteristics of the goods, required delivery time, and budget constraints to select the most appropriate transportation method. This strategic decision optimizes efficiency and cost-effectiveness in cross-border logistics.

01/15/2026 Logistics Encyclopedia
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Logistics Firms Optimize Largebox Shipping Options

Logistics Firms Optimize Largebox Shipping Options

This article provides an in-depth analysis of the advantages and disadvantages of three delivery methods for oversized boxed goods: logistics companies, courier companies, and air freight. It offers selection suggestions based on factors such as cargo size, transportation distance, budget costs, and service guarantees. The aim is to help readers identify the most suitable delivery solution for their specific needs, reduce transportation costs, and ensure cargo safety. It provides a practical guide for choosing the right option based on individual requirements and priorities.

01/19/2026 Logistics Encyclopedia
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Air Vs Sea Freight Costs Shenzhen to US Compared

Air Vs Sea Freight Costs Shenzhen to US Compared

This article provides an in-depth analysis of sea and air freight costs, pricing standards, and transit times from Shenzhen to the United States, offering guidance for businesses selecting the appropriate transportation method for cross-border trade. Sea freight is suitable for large quantities of goods, offering lower costs but longer transit times. Air freight is better for high-value, time-sensitive goods, but at a higher cost. Businesses should comprehensively consider factors such as cargo type, budget, and time requirements to make the optimal decision.

01/23/2026 Logistics
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Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Global Ecommerce Logistics Key Shipping and Warehousing Options

Global Ecommerce Logistics Key Shipping and Warehousing Options

This paper delves into the advantages and disadvantages of four mainstream logistics models in cross-border e-commerce: postal parcels, international express delivery, dedicated line logistics, and overseas warehouses. Combining practical case studies, it provides sellers with a professional logistics strategy guide. This guide helps sellers choose the most suitable logistics method based on factors such as product characteristics, target market, budget, and operational capabilities, ultimately enhancing store competitiveness. It offers insights into optimizing the supply chain and improving customer satisfaction through strategic logistics decisions.

01/26/2026 Logistics
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