Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon sellers need to develop precise advertising strategies based on their stage and product category characteristics. Top sellers focus on market share expansion, mid-tier sellers emphasize new product development and traffic expansion, while bottom sellers should simplify operations and use low-cost traffic acquisition. Category characteristics such as traffic distribution and IDR (Impression Density Ratio) values influence advertising strategy choices and require customized approaches. A tailored strategy is essential for optimal advertising performance on Amazon.

01/05/2026 Logistics Industry Insights
Read More
Guide to Trademark Registration for Brand Protection

Guide to Trademark Registration for Brand Protection

This article delves into the trademark registration process and associated fees, exposing low-price traps and emphasizing the importance of choosing a professional agent. It details the service procedures of legitimate agencies and the examination process of the Trademark Office, helping businesses avoid pitfalls and successfully register their trademarks. This ensures brand protection and paves the way for sustainable brand development. Choosing the right agent can significantly impact the success and cost-effectiveness of the trademark registration.

12/29/2025 Customs Knowledge
Read More
Heathrow Retains Top Global Hub Status Istanbul Rises to Second

Heathrow Retains Top Global Hub Status Istanbul Rises to Second

The OAG's 'Megahubs 2025' report reveals a new landscape of global airport interconnectivity. London Heathrow retains its top position, while Istanbul Airport shows significant improvement. The rise of low-cost airline hubs is evident, with the Asia-Pacific region dominating. US domestic airport rankings see slight adjustments, with Chicago O'Hare reclaiming the top spot. The report provides an in-depth analysis of connectivity changes in global and regional aviation hubs, offering valuable insights for industry development.

12/22/2025 Logistics Industry Insights
Read More
Supply Chain Managers Face Retention Crisis Amid Great Resignation

Supply Chain Managers Face Retention Crisis Amid Great Resignation

The supply chain is facing a "Great Resignation," with staff shortages, low loyalty, and limited development opportunities exacerbating employee turnover. The pandemic has accelerated workplace transformation, requiring companies to pay attention to employee needs to avoid talent drain. Factors like insufficient staffing, lack of employee engagement, and limited career growth contribute to the increasing attrition rates. Businesses need to adapt to the changing demands of the workforce and implement strategies to retain valuable employees in this evolving landscape.

01/19/2026 Logistics Industry Insights
Read More
South Koreas Aviation Sector Soars Amid Rapid Growth

South Koreas Aviation Sector Soars Amid Rapid Growth

The Korean aviation market is experiencing strong growth, driven by the recovery of domestic routes and routes to Japan and Southeast Asia. Korean Air Group dominates the market, while competition from low-cost carriers (LCCs) is fueling further development. However, the recovery of routes to China is progressing at a slower pace. The overall positive trend indicates a promising outlook for the Korean aviation industry, despite the challenges posed by the slower recovery of the Chinese market.

01/15/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Faces Profit and Operational Hurdles

Crossborder Ecommerce Faces Profit and Operational Hurdles

Based on discussions within Amazon seller communities, this paper analyzes the challenges faced by cross-border e-commerce businesses, such as low success rates for new products and intense competition due to homogenization. It emphasizes the importance of refined operations, including in-depth market research, differentiated product development, precise off-site traffic generation, and rigorous operational management. These strategies are crucial for navigating market competition and achieving sustainable growth in the dynamic cross-border e-commerce landscape.

01/27/2026 Logistics Industry Insights
Read More
Asiapacific Aviation Sector Eyes Sustainable Growth Strategies

Asiapacific Aviation Sector Eyes Sustainable Growth Strategies

The Asia-Pacific aviation industry is showing strong recovery, reaching 93% of pre-pandemic levels. To achieve full recovery, airlines need to adjust operational strategies and upgrade airport infrastructure. Governments should simplify visa policies and strengthen regional cooperation. The rise of low-cost carriers and the growth of air cargo will inject new vitality into the market. The Asia-Pacific aviation industry is at a crucial moment. Seizing opportunities and addressing challenges are essential for achieving sustainable development.

01/27/2026 Logistics Industry Insights
Read More
US Warehouse Demand Surges Amid Ecommerce Boom

US Warehouse Demand Surges Amid Ecommerce Boom

US industrial real estate availability continues to decline, hitting a two-decade low. E-commerce growth and the macroeconomy are the primary drivers. Regional markets are showing varied performance. Future growth is projected to slow but remains promising. Investors, developers, and tenants need to closely monitor market changes to seize opportunities and address challenges. This includes understanding the interplay of supply chain dynamics, evolving consumer behaviors, and the impact of rising interest rates on development costs and investment decisions.

01/28/2026 Logistics Industry Insights
Read More
Xiamen Customs Promotes Port Clearance Reform to Boost Foreign Trade Development

Xiamen Customs Promotes Port Clearance Reform to Boost Foreign Trade Development

Xiamen Customs is committed to creating a convenient port clearance environment through deepening reforms and innovative measures, actively promoting the transformation and upgrading of foreign trade. The introduction of the 'dual-screen machine' and 'online reservation inspection platform' has effectively improved clearance transparency and efficiency, significantly reducing time costs for enterprises in the Free Trade Zone and fostering positive interactions between customs and businesses. In the future, Xiamen Customs plans to launch a mobile client to provide mobile clearance services.

07/21/2025 Logistics
Read More