Amazon Ads Yield High Conversions but Low Profits for Sellers

Amazon Ads Yield High Conversions but Low Profits for Sellers

High ACOS in Amazon Advertising isn't always a bad thing! This article delves into the five main objectives of Amazon Ads: traffic generation, ranking improvement, product association, keyword expansion, and profitability. It emphasizes evaluating ad performance based on the intended purpose rather than solely relying on ACOS. Through case studies, it guides sellers to develop more effective advertising strategies to achieve overall sales growth. The key takeaway is to align your ACOS targets with your specific advertising goals for optimal results.

01/06/2026 Logistics Industry Insights
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Trucking Slump Deepens As DAT Freight Index Hits Record Low

Trucking Slump Deepens As DAT Freight Index Hits Record Low

The DAT Truckload Volume Index indicates a decrease in freight volume and falling freight rates in February, signaling excess capacity. Experts suggest the market is normalizing, with overcapacity being a key challenge. Businesses need to improve efficiency, control costs, expand channels, enhance services, invest in technology, flexibly adjust capacity, strengthen risk management, and seek collaborations to address the challenges and seize opportunities. The current market conditions require strategic adaptation and proactive measures to maintain competitiveness and profitability within the evolving logistics landscape.

01/15/2026 Logistics Industry Insights
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US Import Volumes Drop Sharply Amid COVID19 and Low Demand

US Import Volumes Drop Sharply Amid COVID19 and Low Demand

Panjiva data reveals a sixth consecutive month of decline in US seaborne imports in February, impacted by the COVID-19 pandemic and weakened demand. Imports from China experienced a sharp decrease, and future prospects remain uncertain. The ongoing pandemic continues to disrupt global supply chains and consumer spending, contributing to the overall downturn in trade activity. This trend raises concerns about the potential long-term economic consequences for both the US and its trading partners.

01/15/2026 Logistics Industry Insights
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Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

AUD/USD has broken below a key technical support level, with bears controlling the short-term trend. 0.6584 is the last line of defense for bulls; a break below could trigger a deeper correction. A return above 0.6638 would suggest a resumption of the upward trend. Investors should closely monitor these key technical levels and make cautious decisions. The pair is currently under pressure, and further downside is possible if support fails to hold. Trading strategies should consider these potential scenarios.

01/15/2026 Exchange Rate Query
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US Industrial Real Estate Hits Record Rents Low Vacancy JLL

US Industrial Real Estate Hits Record Rents Low Vacancy JLL

A JLL report reveals soaring rents and record-low vacancy rates in the US industrial real estate market, signaling strong investment opportunities. Logistics and e-commerce are driving demand, while supply chain restructuring is fueling market growth. Experts predict robust demand will continue for the next 12-18 months. Investors should seize this opportunity by gaining in-depth market knowledge and partnering with professional advisors to achieve steady returns. The report highlights the continued strength and potential within the industrial sector despite broader economic uncertainties.

01/29/2026 Logistics Industry Insights
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US Industrial Real Estate Vacancies Hit Record Low CBRE Finds

US Industrial Real Estate Vacancies Hit Record Low CBRE Finds

A CBRE report indicates that the US industrial real estate vacancy rate continues to decline to a historic low, exacerbating the supply-demand imbalance. Demand growth is driven by e-commerce development and supply chain optimization, but risks such as economic recession and rising interest rates cannot be ignored. Companies need to adopt strategies such as flexible leasing and strategic site selection to cope with market changes and seize opportunities. The ongoing imbalance presents both challenges and potential rewards for businesses operating in the industrial sector.

01/28/2026 Logistics Industry Insights
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Industrial Property Vacancies Hit Record Low As Rents Surge JLL

Industrial Property Vacancies Hit Record Low As Rents Surge JLL

JLL reports that the US industrial real estate market hit a record low vacancy rate of 4.8% in Q2, with rents soaring to $6.62 per square foot, a 5.1% year-over-year increase. The logistics and distribution sector led leasing activity, accounting for 24.9% of total leased space in the first half of the year. Despite active construction projects, net absorption exceeded deliveries, potentially leading to a supply shortage in the long term. Businesses need to carefully select industrial space, and landlords should pay close attention to market changes.

01/28/2026 Logistics Industry Insights
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Pound Hits Record Low Vs Dollar Amid UK Inflation Slowdown

Pound Hits Record Low Vs Dollar Amid UK Inflation Slowdown

UK inflation data came in lower than expected, intensifying market expectations for a Bank of England rate cut and pressuring GBP/USD downwards. Technically, the pair has broken below key moving averages, indicating that bears are in control. A stronger US dollar is also weighing on the pound. Investors should pay close attention to upcoming economic data and central bank policy announcements, as well as the impact of holiday liquidity on the market. This confluence of factors suggests continued volatility for GBP/USD in the near term.

01/30/2026 Exchange Rate Query
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Etsys 1K Gift Card Promo Sparks Marketing Debate

Etsys 1K Gift Card Promo Sparks Marketing Debate

This article analyzes Etsy's "Follow Stores to Win Gift Cards" promotion from a data analyst's perspective, examining its participation requirements, reward mechanism, and potential value. The conclusion is that this activity is a low-cost, high-return marketing strategy for Etsy. However, the winning rate is extremely low for users, who should participate rationally and pay attention to privacy protection. It is recommended that users follow stores of interest to enhance their shopping experience.

01/04/2026 Logistics Industry Insights
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