Temu Expands to North America and Europe with JIT Strategy

Temu Expands to North America and Europe with JIT Strategy

Temu is accelerating its global expansion, targeting the Canadian and Spanish markets. With its low-price strategy and comprehensive product categories, it aims to gain a foothold in the highly competitive e-commerce market. Furthermore, Temu's US site has launched a JIT pre-sale model to reduce operating costs for merchants and improve delivery efficiency, helping them better respond to market changes and prepare for the Black Friday challenge.

01/04/2026 Logistics Industry Insights
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Pinduoduo Tests Lowprice Strategy in US Market Debut

Pinduoduo Tests Lowprice Strategy in US Market Debut

Pinduoduo's decision to launch its cross-border e-commerce venture in the US has sparked industry debate. Can Pinduoduo replicate its domestic success in the face of intense low-price competition and high product quality demands in the US market? This article delves into the challenges and opportunities Pinduoduo faces in the US, explores its strategy of benchmarking against SHEIN, and examines its entry policies and requirements. It also offers a perspective on its future development, considering the complexities of the US market and the pressures of maintaining low prices while ensuring quality.

02/03/2026 Logistics Industry Insights
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Temu and SHEIN Adapt to Tax Changes Reshape Crossborder Ecommerce

Temu and SHEIN Adapt to Tax Changes Reshape Crossborder Ecommerce

Despite the US eliminating the $800 duty-free threshold, Temu and SHEIN have experienced growth, suggesting brand recognition and user loyalty outweigh price sensitivity. Cross-border e-commerce sellers should move beyond solely focusing on low prices and adopt refined operational strategies. This includes optimizing supply chains, building brands, enhancing user experience, leveraging ERP systems for efficiency, and diversifying market presence to mitigate risks. These are crucial steps to succeed in a changing landscape.

02/03/2026 Customs Knowledge
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Temus Aggressive US Expansion Fuels Ecommerce Rivalry

Temus Aggressive US Expansion Fuels Ecommerce Rivalry

Pinduoduo's overseas version, Temu, entered the US market with a low-price strategy, achieving rapid growth by squeezing supplier prices and investing heavily in marketing. However, this "reverse dumping" model faces numerous challenges, including sustainability and trade fairness. Whether Temu can replicate Pinduoduo's success in the US market remains to be seen. Its aggressive pricing and marketing tactics have disrupted the e-commerce landscape, but the long-term viability of this approach is still uncertain.

02/05/2026 Logistics Industry Insights
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Alibabacom Sellers Urged to Optimize Lowconversion Products

Alibabacom Sellers Urged to Optimize Lowconversion Products

This article provides a systematic troubleshooting method to help cross-border e-commerce sellers efficiently improve the overall conversion rate of their Alibaba.com stores, leading to increased business opportunities and orders. Using data-driven insights, it precisely identifies low-converting products and proposes corresponding optimization strategies for different types of problem products. These strategies include traffic source analysis, keyword accuracy correction, main image visual optimization, price and minimum order quantity evaluation, and promotion strategy adjustments.

02/05/2026 Customs Knowledge
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Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Temus Growth Squeezes Amazon Toy Sellers in Holiday Rush

Amazon toy sellers experienced a decline in peak season performance as Pinduoduo's overseas version, TEMU, gained market share through low-price strategies and viral marketing. This analysis examines TEMU's impact on Amazon and suggests strategies for Amazon sellers, including diversifying sales channels, refining operations, and differentiating their offerings. The piece emphasizes the need for cross-border e-commerce businesses to embrace change and actively transform in response to the evolving market landscape.

01/16/2026 Logistics Industry Insights
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Textile and Baby Brands Crack Down on Trademark Violations

Textile and Baby Brands Crack Down on Trademark Violations

UK companies BRIDLINGTON BUD LTD and ALBION BRAND FOUNDRY LTD are initiating trademark rights protection actions against textiles and baby products brands, respectively. This article alerts cross-border e-commerce sellers to the importance of intellectual property protection. We offer professional infringement settlement services, including US-based lawyers, diverse communication methods, low-price strategies, and a no-success-refund guarantee. Our aim is to help sellers resolve infringement crises effectively and efficiently.

01/26/2026 Customs Knowledge
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Temus Global Growth Boosts Crossborder Ecommerce for Chinese Sellers

Temus Global Growth Boosts Crossborder Ecommerce for Chinese Sellers

Temu, Pinduoduo's subsidiary, has rapidly risen with a strategy of 'low prices + advertising + innovation,' topping global e-commerce app download and active user charts for three consecutive years, reshaping the cross-border e-commerce landscape. Facing competition from giants like Amazon and overseas trade barriers, Temu actively innovates its model, promotes localization, and leverages tools like E-Cang ERP to enhance seller operational efficiency, helping Chinese sellers benefit in the global market. Its success highlights the potential of new strategies in navigating the challenges of international e-commerce.

02/03/2026 Logistics Industry Insights
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Air Vs Sea Freight Costbenefit for Ecommerce Firms

Air Vs Sea Freight Costbenefit for Ecommerce Firms

The choice of international freight method directly impacts the cost and efficiency of cross-border e-commerce. This paper compares air and sea freight in terms of timeliness, cargo size, cargo value, and additional costs. It provides a decision-making reference for cross-border e-commerce, suggesting that air freight is suitable for urgent, small, high-value goods, while sea freight is suitable for large-volume, low-value goods. This aims to help cross-border e-commerce businesses optimize their logistics strategies.

01/30/2026 Logistics
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WCO Releases New Rules for Crossborder Ecommerce Shipments

WCO Releases New Rules for Crossborder Ecommerce Shipments

The World Customs Organization (WCO) has released a report addressing the challenges of customs clearance for low-value cross-border e-commerce parcels. It proposes solutions in five areas: facilitation, risk management, data exchange, anti-counterfeiting regulation, and tax collection. The aim is to improve customs clearance efficiency, maintain market order, and promote the healthy development of cross-border e-commerce. The report provides guidance for customs administrations to streamline processes, enhance security, and ensure fair revenue collection in the rapidly growing e-commerce landscape.

01/26/2026 Customs Knowledge
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