Amazon Ads Leveraging Negative Keywords for Better Traffic

Amazon Ads Leveraging Negative Keywords for Better Traffic

This article delves into the strategies and techniques of Amazon negative keywords, emphasizing the importance of precise negation. By analyzing two scenarios of underperforming keywords, it proposes targeted negation solutions. It also elaborates on how to avoid the chain reaction of negating ads and how to choose the appropriate negative match types. The aim is to help sellers optimize advertising campaigns, improve traffic, and boost conversions by effectively utilizing negative keywords and refining their PPC approach.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Adapt Strategies to Regain Search Traffic

Amazon Sellers Adapt Strategies to Regain Search Traffic

Faced with algorithm adjustments in Amazon's search results pages, sellers need to shift their thinking and reshape their operational strategies. This article delves into the reasons for traffic loss and provides strategies such as cultivating Amazon's Choice, leveraging Editorial Recommendations, skillfully utilizing associated traffic, emphasizing brand power, and optimizing listings. These strategies aim to help sellers regain traffic and achieve sales growth on the Amazon platform.

01/05/2026 Logistics Industry Insights
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US Rail Freight Traffic Drops Amid Economic Slowdown

US Rail Freight Traffic Drops Amid Economic Slowdown

Data from the Association of American Railroads show that U.S. rail freight and intermodal traffic decreased year-over-year for the week ending April 23rd. Performance varied across sectors, with car and parts and farm products shipments increasing, while coal, grain, and metallic ores declined. Multiple factors contributed to the overall downturn. The industry needs to address challenges through transformation and innovation, capitalizing on opportunities presented by economic recovery and technological advancements to achieve sustainable development.

02/11/2026 Logistics
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US Rail Freight Intermodal Traffic Decline AAR Report

US Rail Freight Intermodal Traffic Decline AAR Report

U.S. rail freight volume and intermodal traffic decreased year-over-year for the week ending June 11th. Automobiles and farm products saw increases, while grain and coal declined. Multiple factors are influencing the rail freight market. The AAR (Association of American Railroads) report highlights these trends, reflecting shifts in demand across various commodity sectors and the broader economic landscape impacting transportation.

02/11/2026 Logistics
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US Rail Freight Container Traffic Up Coal Declines

US Rail Freight Container Traffic Up Coal Declines

According to the Association of American Railroads, the U.S. rail freight market showed mixed signals for the week ending October 14th. Container traffic experienced strong growth year-over-year, while traditional bulk commodities like coal continued to decline. Year-to-date figures present a mixed picture, indicating both challenges and opportunities for the rail freight market in the future. The container segment's strength is contrasted by the weakness in coal, highlighting the evolving dynamics of the industry.

02/11/2026 Logistics
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US Rail Freight Carloads Rise Intermodal Traffic Slows

US Rail Freight Carloads Rise Intermodal Traffic Slows

According to the Association of American Railroads, total U.S. rail traffic decreased year-over-year for the week ending August 19th. Carload volume saw a slight decline, but shipments of commodities like automobiles, coal, and petroleum increased. Intermodal container and trailer traffic experienced a significant drop. Cumulative data for 2023 shows a slight increase in carload volume, but intermodal continues to face pressure. The rail freight market is facing both challenges and opportunities, requiring transformation and upgrades.

02/11/2026 Logistics
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Ozon Shares Strategies to Increase Traffic and Sales

Ozon Shares Strategies to Increase Traffic and Sales

Many sellers struggle with zero traffic on their Ozon stores. This article analyzes the reasons for traffic shortage from three perspectives: product competitiveness, search visibility, and data analysis. It provides corresponding solutions, including differentiating products, optimizing search titles and listings, and continuously fine-tuning operational strategies based on data feedback. The aim is to help sellers unlock the secret to explosive order growth on the Ozon platform. By focusing on these key areas, sellers can improve their store's performance and attract more customers.

02/12/2026 Logistics Encyclopedia
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XHERO Faces Backlash Over traffic Grafting Marketing Strategy

XHERO Faces Backlash Over traffic Grafting Marketing Strategy

Glacier Network's 'X-HERO' employed a 'grafting' marketing strategy, embedding casual mini-game copies to attract users. While this temporarily boosted downloads and topped charts in several countries, it also sparked user experience controversies. Experts advise manufacturers to use sub-gameplay marketing cautiously, precisely target users, optimize guidance, and value feedback. Ultimately, focusing on game quality is crucial for long-term development. This approach, while initially successful, highlights the importance of balancing innovative marketing with a positive and sustainable user experience.

02/12/2026 Logistics Industry Insights
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US Rail Freight Carloads Up Intermodal Traffic Down

US Rail Freight Carloads Up Intermodal Traffic Down

According to the Association of American Railroads, for the week ending August 27th, U.S. rail carload traffic increased by 3.4% year-over-year, while intermodal containers and trailers decreased by 0.3%. In the first 34 weeks of 2022, carload traffic rose by 0.1% year-over-year, but intermodal traffic fell by 5.3%. These figures highlight the complexity of the U.S. economy. Investors should analyze the data rationally and seize opportunities.

02/04/2026 Logistics
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GA4 Guide Fixing Google Ads Traffic Quality Issues

GA4 Guide Fixing Google Ads Traffic Quality Issues

This article delves into using GA4 data to troubleshoot Google Ads traffic quality issues. Through a comprehensive analysis of key event conversion rates and user behavior metrics, it helps advertisers quickly identify problems and optimize their advertising strategies to improve ad performance. The importance of data-driven decision-making is emphasized, and continuous optimization is recommended. By leveraging GA4's capabilities, advertisers can gain valuable insights into their traffic sources and refine their campaigns for better results and a higher return on investment.

02/03/2026 Logistics Industry Insights
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