Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

Amazon Sellers Optimize Ad Spend with ACOS TACOS Strategies

This article delves into the core Amazon Advertising metrics, ACOS and TACOS, debunking the misconception that “lower ACOS is always better.” It emphasizes the importance of comprehensive evaluation based on advertising goals. The article elucidates TACOS' significance for overall product profitability and proposes practical strategies for balancing ACOS and TACOS. This helps sellers maximize advertising effectiveness and achieve sustainable store growth by considering the holistic impact of advertising spend on organic sales.

01/04/2026 Logistics Industry Insights
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Canadas Amazon Emerges As Key Ecommerce Market

Canadas Amazon Emerges As Key Ecommerce Market

This article delves into the significant potential of the Canadian Amazon market, highlighting its lower competition and higher profit margins compared to the US marketplace. It details Canadian e-commerce consumer characteristics, product selection strategies, the advantages of Amazon's North America Remote Fulfillment (NARF) program, and the ease of setting up a store. The article also advises sellers to focus on refined operations to seize opportunities and succeed in Canada's growing e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Trucking Sector Eyes 2026 Rebound After Freight Slump

Trucking Sector Eyes 2026 Rebound After Freight Slump

The US trucking industry is experiencing a downturn, with excess capacity and weak demand leading to depressed freight rates. The industry is looking ahead to 2026, hoping that economic recovery and capacity adjustments will bring a turnaround. However, the future remains uncertain, and the industry needs to closely monitor market dynamics and adapt flexibly. The oversupply of trucks coupled with lower demand creates a challenging environment for carriers, impacting profitability and overall industry stability.

01/15/2026 Logistics Industry Insights
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WCO Revises Trade Rules for Alcohol Powder Apparel Sets

WCO Revises Trade Rules for Alcohol Powder Apparel Sets

The 56th session of the Harmonized System Committee (HSC) of the World Customs Organization (WCO) released the latest commodity classification decisions, covering goods such as powdered alcohol, two-piece suits, and children's carriers. These decisions aim to provide clearer commodity classification criteria for international trade, reduce trade risks, improve customs clearance efficiency, and lower trade costs. They offer guidance for consistent application of the Harmonized System, facilitating smoother and more predictable global trade flows.

01/07/2026 Customs Knowledge
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Lumooag Partnership Cuts Aviation Delays with Realtime Data

Lumooag Partnership Cuts Aviation Delays with Realtime Data

Lumo partners with OAG, leveraging real-time flight data and advanced algorithms to provide accurate flight delay predictions for the aviation industry. This empowers businesses and travelers to mitigate risks, reduce losses, and enhance the overall travel experience. Lumo's prediction models have successfully helped numerous companies significantly lower delay costs and improve on-time performance. By providing proactive insights, Lumo aims to optimize operations and improve customer satisfaction within the air travel sector.

01/07/2026 Logistics Industry Insights
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Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun achieved remarkable results in 2025, demonstrating significant accomplishments in technological innovation, industry recognition, green and low-carbon practices, lawful tax payment, and artificial intelligence applications. Guided by the "Seven New" principles, the company is committed to building a more efficient, lower-carbon, and interconnected new future for Chinese logistics. Rongcheng Zhiyun aims to lead the way in smart logistics through continuous improvement and innovation, contributing to a sustainable and technologically advanced logistics ecosystem.

12/30/2025 Logistics
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Academy Sports Tariff Prep Boosts Inventory Strategy

Academy Sports Tariff Prep Boosts Inventory Strategy

Academy Sports proactively addressed tariff risks by stockpiling inventory, securing lower costs and enhancing market competitiveness. Their strategy included accurate forecasting, dynamic inventory management, differentiated pricing, and diversified sourcing. While facing potential challenges like capital commitment and obsolescence, Academy Sports' successful approach offers valuable lessons for other businesses navigating tariff uncertainties. By strategically managing inventory and adapting retail strategies, they mitigated the impact of tariffs and maintained a competitive edge in the market.

01/15/2026 Logistics Industry Insights
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Apple Allows Thirdparty Payments Downloads in Brazil

Apple Allows Thirdparty Payments Downloads in Brazil

Brazilian regulators have compelled Apple to adjust its App Store policies, permitting third-party app stores and external payment methods. Apple will levy a 15% fee on external payment links and a 5% technology service fee on apps distributed through third-party stores. This move is expected to offer Brazilian users a more flexible and potentially lower-cost app consumption experience, while also granting developers greater autonomy and control over their distribution and monetization strategies.

01/15/2026 Customs Knowledge
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Global Ecommerce Comparing Logistics Costs for Efficiency

Global Ecommerce Comparing Logistics Costs for Efficiency

International express and cross-border dedicated lines each have their advantages. International express offers fast delivery and comprehensive services, suitable for small-batch urgent shipments. Dedicated lines provide lower costs and are highly targeted, ideal for bulk stocking. The optimal choice depends on factors such as business model, product characteristics, target market, and cost budget. Businesses should carefully evaluate these aspects to identify the most suitable logistics solution for their specific needs.

01/19/2026 Logistics Encyclopedia
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Rocky Brands Enhances Ecommerce with Automated Sorting

Rocky Brands Enhances Ecommerce with Automated Sorting

Loki's e-commerce distribution center significantly improved order processing efficiency and customer service levels by introducing technologies such as pick-to-light and intelligent conveying and sorting, and optimizing the warehouse management system. The upgraded distribution center achieved higher throughput, lower operating costs, and optimized inventory management, providing a successful example of logistics upgrade for e-commerce companies. This showcases how technology integration can drive efficiency and cost-effectiveness in modern e-commerce fulfillment operations.

01/20/2026 Warehousing
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