Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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Amazon Introduces Second Buy Box for Thirdparty Sellers

Amazon Introduces Second Buy Box for Thirdparty Sellers

Amazon is reportedly planning a "second buy box" to address competition concerns between third-party sellers and its own retail operations. This initiative stems from an antitrust agreement with the European Union and aims to create a fairer competitive landscape on the platform. The second buy box would potentially give more visibility to alternative sellers, offering consumers more choices and potentially lower prices. This move is expected to alleviate some of the pressure felt by third-party sellers who often struggle to compete with Amazon's own products.

12/31/2025 Logistics Industry Insights
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Guide to Expanding Ecommerce Sales on Amazon in Europe

Guide to Expanding Ecommerce Sales on Amazon in Europe

This article delves into four compelling reasons to enter the Amazon Europe market: a vast potential customer base, lower competitive pressure, thriving market growth, and convenient Amazon support. It also provides a practical cross-border logistics guide, covering market research, sales preparation, and tax compliance, to help you navigate the European market with ease and achieve business success. Learn how to prepare your business for the unique challenges and opportunities presented by the European e-commerce landscape and optimize your supply chain for efficient delivery.

12/30/2025 Logistics Industry Insights
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USPS Expands Lastmile Delivery for Retailers

USPS Expands Lastmile Delivery for Retailers

The United States Postal Service (USPS) is opening over 18,000 Delivery Destination Units (DDUs) to various shippers. This initiative aims to optimize last-mile delivery, reduce transit times, and lower operational costs. The goal is to improve customer satisfaction for retailers and generate revenue growth for USPS. This move represents a significant step in USPS's strategic transformation to adapt to the growing demands of the e-commerce market. By leveraging its existing infrastructure, USPS seeks to provide faster and more efficient delivery options for businesses.

01/15/2026 Logistics
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Air Freight Rates Drop Amid Ocean Shipping Recovery

Air Freight Rates Drop Amid Ocean Shipping Recovery

Impacted by the recovery of ocean freight, air cargo prices have significantly declined, prompting retailers to accelerate their shift to ocean shipping for cost reduction. The market is exhibiting a trend towards shorter-term contracts, placing pressure on industry profitability. However, new opportunities, such as cross-border e-commerce, persist. The market is expected to gradually stabilize in the future, but short-term challenges remain, requiring flexible strategies. The drop in air freight rates is primarily driven by retailers switching to ocean freight due to lower costs.

01/16/2026 Logistics Industry Insights
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Polands Furniture Industry Adopts Green Policies Amid Euchina Trade Shifts

Polands Furniture Industry Adopts Green Policies Amid Euchina Trade Shifts

Poland is adjusting tariffs in its furniture industry to address new EU environmental regulations and domestic industry challenges. Through targeted tax reductions, export incentives, and process optimization, Poland aims to lower compliance costs for businesses, enhance product value, and deepen Sino-Polish trade cooperation. This initiative promotes the green transition and sustainable development of the furniture industry, ultimately achieving a win-win situation for businesses, consumers, and the environment. The adjustments are designed to help the industry adapt to changing market demands and ensure long-term competitiveness.

01/15/2026 Customs Knowledge
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UPS Secures Major USPS Air Cargo Contract Amid Logistics Shift

UPS Secures Major USPS Air Cargo Contract Amid Logistics Shift

UPS secured the USPS air freight contract, significantly altering the industry landscape. USPS aims to reduce costs and increase efficiency, potentially prompting FedEx to adjust its strategy. Increased competition may lead to lower shipping rates. This deal marks a pivotal shift, forcing competitors to re-evaluate their positions and adapt to the changing dynamics of the air cargo market. The long-term impact on pricing and service offerings remains to be seen, but the industry is undoubtedly entering a new era of intensified rivalry.

01/15/2026 Logistics Industry Insights
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Sea Vs Air Shipping Costs and Transit Times Compared

Sea Vs Air Shipping Costs and Transit Times Compared

International shipping and air freight each have their advantages. Sea freight offers lower costs but slower transit times, making it suitable for large volumes of goods with less time sensitivity. Air freight provides faster delivery but at a higher cost, ideal for small, urgent, or high-value items. Businesses should carefully consider factors such as the characteristics of the goods, required delivery time, and budget constraints to select the most appropriate transportation method. This strategic decision optimizes efficiency and cost-effectiveness in cross-border logistics.

01/15/2026 Logistics Encyclopedia
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Hydro Flask Shifts Production to Western Hemisphere for Cost Savings

Hydro Flask Shifts Production to Western Hemisphere for Cost Savings

Helen of Troy relocated its Hydro Flask production to the Western Hemisphere to mitigate geopolitical risks, improve market responsiveness, and reduce inventory. The company is also implementing 'Project Pegasus,' which involves streamlining product lines, optimizing the supply chain, and establishing automated distribution centers. These initiatives aim to enhance operational efficiency, lower costs, and build a more resilient and sustainable supply chain. The move reflects a broader trend of companies seeking to restructure their supply chains for greater agility and cost-effectiveness in a dynamic global landscape.

01/19/2026 Logistics
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Fedex Q2 Profit Beats Forecasts on Ecommerce Surge

Fedex Q2 Profit Beats Forecasts on Ecommerce Surge

FedEx's Q2 earnings exceeded expectations, with net profit increasing by 4% year-over-year and adjusted EPS significantly surpassing Wall Street estimates. Strong e-commerce driven growth in the Ground segment offset the impact of lower fuel surcharges. The company improved profitability through strategic adjustments and cost control measures. Looking ahead, FedEx is poised to continue benefiting from e-commerce development and maintain its leading position in the market. The strong performance highlights the company's resilience and ability to adapt to changing market dynamics.

01/19/2026 Logistics
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